How To Better Work With A Digital Marketing Agency

If you're like most business owners, you know that digital marketing is important. But working with a digital marketing agency can be tricky- especially if you're not sure what to expect. 

In today’s show Robert Giovannini joins Matt to talk about digital marketing agencies and how businesses can get the most out of their relationship with them. 

ABOUT ROBERT

Robert is the CEO of Ironplane, a full-service eCommerce agency specialising in platform design, development, and digital marketing. He brings 20+ years of eCommerce, website development, and team leadership experience to his role at Ironplane. Robert is passionate about helping companies sell online. 

Here’s a summary of the great stuff that we cover in this show:

• There comes a point in your eCommerce business where its grown big enough, or you want a level of complexity to your site, or you want it to be bespoke, and you want to develop beyond the boundaries of your current platform. So, when you're getting into platforms, and if you have any level of complexity, you want an agency that has chosen a few things to get really good at.
• Ironplane have made their mark when it comes to dealing with clients that have more complex needs, whether its integration or branding. They’re a Magento and Big commerce shop, and they also do custom for clients that don't fit into either of those categories.
• When working with an agency, mismanaged expectations can lead to a lot of problems. Clear & timely communication is the way to make it work as well as knowing your business goals, what you’re trying to accomplish and who your stakeholders are. That way you can find the agency that best works for you and caters to your specific goals.

Enjoying listening to our conversation about marketing agencies:-)

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.