Join host Matt Edmundson in this engaging episode of the E Commerce Podcast as he sits down with Lucy Toone, the innovative founder of Tomm Jewellery. Discover Lucy's inspiring journey from crafting bracelets at a young age to establishing a unique jewellery brand that champions individuality and personal expression. Lucy shares her insights on creating a memorable customer experience, the importance of authenticity in brand storytelling, and the challenges of maintaining personal values in business growth. Whether you're an aspiring entrepreneur or a seasoned e-commerce professional, Lucy's story offers valuable lessons on building a brand that resonates with its audience.---Timestamps:- 0:05 - Introduction to the E Commerce Podcast and guest Lucy Toone- 2:41 - Lucy's background and the ethos of Tomm Jewellery- 4:47 - The importance of customer experience and personalization- 7:09 - Lucy's early interest in jewellery making- 10:54 - The origin of the name "Tomm Jewellery"- 15:08 - The evolution of Tomm Jewellery from its humble beginnings- 24:51 - The impact of celebrity endorsements and storytelling- 30:03 - Building an audience through authenticity- 35:41 - Challenges faced in maintaining brand values- 45:28 - Lucy's vision for the future of Tomm Jewellery- 46:55 - Matt's question from Lucy and closing remarks3 Key Guest Takeaways:1. Authenticity in Brand Storytelling: Lucy emphasizes the power of being genuine and transparent with your audience. By sharing her personal journey and the story behind Tom Jewelry, she has built a community that resonates with her brand's values.2. Customer Experience as a Differentiator: Lucy highlights the significance of creating a memorable and personalized customer experience, from the packaging to the storytelling, which can significantly enhance customer loyalty and repeat purchases.3. Staying True to Personal Values: Lucy discusses the importance of aligning business practices with personal values, even when faced with financial pressures. This commitment to integrity has been crucial in shaping the brand's identity and long-term success.

Join host Matt Edmundson in this episode of the E Commerce Podcast as he delves into the world of subscription commerce with expert Matthew Holman, founder of Subscription Doc. Discover how D2C brands can master the subscription model to boost retention and acquisition. Matthew shares his journey into the subscription space, insights on innovating subscription offers, and the importance of understanding customer use cases. Whether you're new to subscriptions or looking to refine your strategy, this episode is packed with valuable insights to help you stay competitive in the evolving e-commerce landscape.---Episode Timestamps:- 0:05 - 1:39: Introduction to the podcast and guest, Matthew Holman.- 1:40 - 1:56: Matthew Holman on being an expert in a niche market.- 3:22 - 5:28: Matthew's journey into subscription commerce.- 6:09 - 8:41: Current trends in subscription e-commerce.- 10:12 - 12:43: Strategies for staying competitive in the subscription market.- 15:05 - 16:47: Importance of customer education and retention strategies.- 18:00 - 20:42: Future of subscription commerce and technology integration.- 21:42 - 23:55: Understanding consumer buying preferences.- 25:19 - 27:10: Effective subscription retention strategies.- 29:23 - 31:33: Starting a subscription business today.- 33:55 - 35:39: Key metrics for subscription commerce success.- 37:23 - 39:11: Common pitfalls in subscription commerce.- 41:51 - 43:09: Ending customer relationships positively.- 44:23 - 45:17: Information about Matthew Holman's podcast and newsletter.3 Key Guest Takeaways:1. Understanding Customer Use Cases: Matthew emphasises the importance of knowing why customers use your product and tailoring your subscription offers to meet those specific needs. This approach not only enhances customer satisfaction but also improves retention rates.2. Innovative Subscription Strategies: Experimenting with different subscription models, such as bundling or offering prepaid options, can significantly impact customer retention and average order value. Brands should focus on creating compelling offers that resonate with their target audience.3. Future of Subscription Commerce: The integration of technology and personalised experiences is crucial for the future of subscription commerce. Brands that leverage these advancements to offer more control and predictability to their customers will likely see increased engagement and loyalty.

In this episode of The Ecommerce Podcast, host Matt Edmundson welcomes back Raul Galera from Referral Candy to discuss the latest trends in Ecommerce. Raul shares insights from their Ecommerce Agency Confidence Index (EACI), a monthly report gathering data from around 100 agencies worldwide. They explore how global events like the US elections might impact Q4 sales, the paradox of price sensitivity versus outsourcing in Ecommerce, and the enduring optimism of entrepreneurs in the face of uncertainty.---Timestamps:0:00 - Introduction and welcome2:27 - Catching up with Raul Galera5:24 - Discussing the Ecommerce Agency Confidence Index8:53 - Black Friday and Cyber Monday expectations13:09 - Impact of global events on ecommerce confidence19:48 - Marketing strategies during uncertain times23:33 - Price sensitivity and outsourcing trends31:25 - The future of agency models37:52 - Raul's question for Matt38:32 - Closing thoughts on agency optimism---Key Takeaways:1. Focus on building a community around your brand. Raul emphasised that brands that work really well are those with a strong community. This doesn't necessarily mean a physical community, but rather a group of customers who identify with your brand even before purchasing. This community can generate word-of-mouth marketing and user-generated content, which can be leveraged across platforms.2. Consider the value of outsourcing to agencies. Despite increased price sensitivity, brands are still choosing to outsource to agencies rather than hiring in-house. Agencies offer intangible benefits such as access to collective knowledge and data from multiple brands, which can be invaluable for navigating uncertain times.3. Stay optimistic but realistic. Raul noted that even in challenging times, agency owners and entrepreneurs maintain a positive outlook for the future. This optimism is crucial for success, but it's also important to balance it with realism to avoid overselling and under-delivering.---If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!

In this episode of the eCommerce Podcast, host Matt Edmundson sits down with Steven Pemberton from Elevatum. They discuss Steven's inspiring journey of building and scaling successful eCommerce brands, including key strategies for increasing average order value, engaging customers beyond the initial purchase, and the importance of truly understanding your ideal customer. Tune in for invaluable insights and practical tips to elevate your own eCommerce business.---Timestamps:00:00 Welcome to the eCommerce Podcast00:32 Introducing Today's Guest: Steven Pemberton00:54 Subscribe and Stay Connected02:36 Meet Steven: A Faith-Based Business Owner05:15 Steven's Journey: From Corporate to eCommerce08:08 Challenges and Triumphs in eCommerce09:25 The Shift to Shopify and Facebook Marketplace20:08 The Importance of Data and Analytics26:05 The Impact of Discounts on Revenue27:52 Pre-Order Strategy for New Products29:14 The Wishlist Strategy for Apparel Brands32:49 Understanding Your Ideal Customer40:49 Engaging the 90% of Non-Buyers47:33 Final Thoughts and Contact Information---Key Takeaways:Customer Insight is Crucial: Deeply understanding your customer base can significantly refine marketing strategies and increase conversion rates.Increase Your Average Order Value: Strategic pricing and offers can boost revenue without necessarily requiring more customers.Engage Beyond the Sale: Focus on educating customers and building relationships to drive long-term success.---If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!

Join host Matt Edmundson on the Ecommerce Podcast as he explores AI search strategies with Farzad Rashidi from Respona. Discover how to leverage AI like ChatGPT to boost your product recommendations and enhance your ecommerce presence. Don't miss insights on optimising your brand's visibility in the evolving digital landscape.---Timestamps:0:00 Intro2:40 Guest Introduction5:14 AI Search Discussion7:06 Personal AI Experience10:09 Understanding AI Models14:43 AI Search Strategy17:37 Starting with SEO22:04 Email Outreach Tips28:27 Listicle Strategy34:12 Follow-up Strategy40:30 Resource Allocation44:15 Question for Matt46:40 Closing Remarks---Key Takeaways:1. Focus on Content Promotion Over Creation: Farzad emphasises the importance of dedicating more resources to promoting content rather than just creating it. He suggests an 80/20 rule, where 20% of resources should be spent on content creation and 80% on promotion. This approach ensures that the content reaches a wider audience and has a greater impact.2. Utilise Listicle and Product Review Strategies: Farzad recommends using listicle strategies to get products featured in articles that list the best products in a category. He also suggests reaching out to websites that review similar products, even if they are not direct competitors, to get your product reviewed. This increases the frequency of mentions, which is crucial for AI-driven search engines.3. Personalised and Incentivised Outreach: When reaching out to potential partners or websites for product placement, Farzad advises keeping emails short, personalised, and offering a clear incentive. This could be free samples, affiliate opportunities, or other benefits that make it worthwhile for the recipient to engage with your brand.---If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!

Welcome to the latest episode of the Ecommerce Podcast with your host, Matt Edmundson. In this episode, Matt is joined by Darren Hickey from Fellowship Agency to explore the world of WooCommerce. Darren shares his extensive experience in building standout WordPress and WooCommerce sites, offering valuable insights and tips for enhancing your ecommerce platform. Whether you're a seasoned WooCommerce user or considering a switch from platforms like Shopify, this episode is packed with expert advice to help you make informed decisions. Tune in to discover the benefits of WooCommerce, the importance of mobile-first design, and the evolving trends in ecommerce.---Timestamps:- 0:05 - Introduction to the Ecommerce Podcast- 2:45 - Darren Hickey's background and Fellowship Agency- 5:01 - Why choose WooCommerce?- 8:36 - WooCommerce vs. other platforms- 14:05 - Replatforming considerations- 25:37 - Importance of mobile-first design- 34:09 - Darren's question for Matt- 38:57 - How to connect with Darren Hickey---3 Key Guest Takeaways:1. WooCommerce Flexibility: Darren highlights WooCommerce's flexibility and cost-effectiveness, making it an ideal choice for businesses looking to customise their ecommerce experience beyond a simple product catalogue.2. Mobile-First Design: Emphasising the shift towards mobile, Darren discusses the importance of prioritising mobile-first design to enhance user experience and improve conversion rates.3. Digital Transformation: Darren's passion lies in helping businesses streamline processes through digital transformation, using WooCommerce to automate tasks and improve efficiency.---If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!

Join host Matt Edmundson on the Ecommerce Podcast as he delves into the world of SEO with Josh Piepmeier, founder of Meriwether. Discover insights on optimising your ecommerce strategy, the role of AI in content creation, and the importance of brand voice in SEO. Don't miss this engaging discussion on enhancing your online presence and driving revenue.---Timestamps:0:00 Intro5:00 Introduction to Josh Piepmeier10:00 AI in SEO Copywriting15:00 Brand Voice in SEO20:00 Creating Collection Pages25:00 SEO for Small Product Catalogues30:00 Content at Scale35:00 Choosing an SEO Agency40:00 Measuring SEO Success45:00 Final Thoughts and Contact Information---Key Takeaways:1. Human Touch in SEO Content: Josh emphasises the importance of incorporating a human element into SEO content. While AI can assist in generating basic content, he advises against relying solely on it for final outputs. Instead, he suggests that content should reflect the brand's unique voice and opinion, which can enhance engagement and conversion rates. This approach helps differentiate content from the generic outputs often produced by AI.2. Strategic Use of Collection Pages: For ecommerce sites, Josh recommends focusing on creating specific collection pages that cater to various search terms related to the products. By understanding how customers use products and creating targeted collection pages, businesses can improve their SEO performance. This strategy involves using keyword research tools like Ahrefs to identify relevant terms and crafting content that aligns with customer needs and search behaviours.3. Content Ecosystem for Smaller Catalogues: For businesses with a limited number of products, Josh suggests building a content ecosystem around those products. This involves writing blog posts that address common customer questions and concerns, thereby enhancing the authority and relevance of the site. By doing so, smaller brands can compete with larger competitors by leveraging content to boost their collections pages' rankings and overall site visibility.---If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!

Join host Matt Edmundson on the Ecommerce Podcast as he chats with Phil Carr from Upzelo about revolutionising ecommerce through innovative referral strategies and customer retention. Discover how Upzelo is transforming the way businesses engage with customers using cutting-edge technology.---Timestamps:0:00 Intro1:27 Phil Carr's Background3:25 Sub Summit Experience5:08 Introduction to Upzelo9:17 Naming Challenges and Solutions13:31 Referrals and Retention Strategies19:42 Improving User Experience in Referrals25:05 Wallet Pass Technology31:29 User Journey with Wallet Pass39:58 Strategic Use of Wallet Pass47:19 Behaviour and Lifestyle Loyalty54:08 Future of Retention and Loyalty55:12 Matt's Question for Social Media56:14 Connecting with Phil Carr---Key Takeaways:1. Simplify the Referral Process: Phil highlights the importance of making the referral process seamless and frictionless. By integrating referral systems into smartphone wallet passes, businesses can enhance user experience and increase referral rates. This approach eliminates the cumbersome steps of traditional referral methods, making it easier for customers to share and for businesses to track referrals.2. Leverage Technology for Customer Engagement: Phil discusses the potential of using wallet passes not just for referrals but as a dynamic marketing channel. By sending push notifications and updating pass details, businesses can maintain ongoing engagement with customers. This strategy allows for personalised marketing, such as exclusive offers or reminders, directly on the customer's device, enhancing customer loyalty and retention.3. Innovative Loyalty Programs: Phil suggests moving beyond traditional points-based loyalty systems to more creative and meaningful customer engagement strategies. By rewarding customers for eco-friendly choices or lifestyle activities, businesses can align their brand with customer values and encourage positive behaviours. This approach not only strengthens customer loyalty but also enhances the brand's image and social responsibility.---If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!

Join host Matt Edmundson on the Ecommerce Podcast as he chats with Dan Brownsher from Channel Key, a leading Amazon agency. Discover insights into Amazon retail strategies, brand building, and the complexities of selling on the platform.---Timestamps:0:00 Intro3:18 Dan's Journey to Amazon5:36 Complexity of Selling on Amazon8:40 Starting on Amazon Today12:57 Challenges of Selling on Amazon16:50 Product Selection for Amazon20:20 Supplements as a Lucrative Category23:37 Building a Brand on Amazon29:15 Strategies for Brand Building34:55 Using Amazon as a Customer Acquisition Channel40:28 Channel Strategy and Brand Quality46:45 Review Numbers and Sales Correlation48:52 Connecting with Dan and Channel Key---Key Takeaways:1. Diversify Sales Channels: Dan emphasises the importance of not relying solely on Amazon as a sales channel. He suggests using Amazon as a testing ground and data aggregation channel but stresses the need to build a brand outside of Amazon through platforms like Shopify or social media channels. This approach helps in creating brand equity and avoiding the pitfalls of commoditisation.2. Invest in Brand Building: To maintain a competitive edge, Dan advises building a strong brand presence. This involves creating a brand story and engaging with consumers through various channels, including social media and traditional advertising. A well-established brand can command loyalty and potentially higher prices, protecting against market saturation and competition.3. Understand the Cost of Entry: Dan highlights that entering the Amazon marketplace today requires significant resources. He advises new sellers to be prepared to invest in advertising and potentially operate at a loss initially to gain traction. This understanding is crucial for realistic planning and long-term success on the platform.---If this episode of the eCommerce Podcast piqued your interest make sure to check out everything that gets done over here on the eCommerce Podcast, a space dedicated to eCommerce Wow!

In this insightful conversation, Jason Greenwood, an expert in B2B eCommerce and founder of Greenwood Consulting, shares his journey through the evolving landscape of online business. He discusses the critical need for B2B companies to adopt digital transformation, especially highlighted by the pandemic's disruptions. Jason also delves into the differences between B2B, B2C, and D2C models, and addresses the challenges of navigating eCommerce as a wholesaler. Additionally, he explores the promising role of AI in the future of eCommerce, encouraging innovative thinking.