When to Let Go of a Product That Isn't Working Anymore | Amy Leinbach

In this enlightening founder's episode of the eCommerce Podcast, host Matt Edmundson chats with Amy Leinbach of Big B, Little B about involving kids in business and the remarkable journey of building an eco-friendly product line alongside her 10-year-old daughter.

Amy shares genuine insights about youth entrepreneurship, teaching resilience through business challenges, and the flexible product development approach that has helped her company thrive. The conversation delves into tough decisions around when to discontinue products, strategies for managing eCommerce data, and adapting to external challenges like new tariffs.

What makes this episode particularly valuable is Amy's candid admission about learning from business failures and her practical wisdom on nurturing creativity in children while building a successful eCommerce operation.

Amy's journey demonstrates that involving children in entrepreneurship not only develops their creativity and problem-solving skills but can lead to innovative products with real market appeal. Her approach to learning from business failures and flexible product development offers valuable insights for any eCommerce entrepreneur.

Resources

Guest & Company

• Big Bee Little Bee Website: https://bigbeelittlebee.com/
• Big Bee Little Bee Instagram: https://www.instagram.com/bigbee_lilbee/
• Amy's LinkedIn: https://www.linkedin.com/in/amy-leinbach-40515124/

Episode-Specific Resources

• Seven Yays: https://sevenyays.com/

eCommerce Podcast Ecosystem

• eCommerce Cohort signup (free monthly calls for eCommerce entrepreneurs) - https://www.ecommerce-podcast.com/cohort
• Matt's LinkedIn Profile - https://www.linkedin.com/in/mattedmundson/
• The eCommerce Podcast Newsletter for show notes and extra insights - https://www.ecommerce-podcast.com/subscribe
• Podjunction: https://podjunction.com/