eCommerce Podcast

Get creative with your brand's advertising! In this episode Colby Flood shares his insight on how to develop an innovative and effective marketing strategy. Discover the tips and tricks for designing creative ad campaigns that will get your message across to the right audience. ABOUT COLBYColby founded Brighter Click in 2019 to create an education-first agency that focuses on performance and proactive communication led by education. Hired the first team member in 2020 and saw 300% growth in the next 12 months. By 2022 they managed over $20 million ad spend for their client and the agency has 7 full-time employees. Brighter Click helps eCommerce companies 2-3x their current Facebook marketing performance. The only agency that leads all communications through education.Here’s a summary of the great stuff that we cover in this show:The three levels to Creative Strategy – CMO, Graphic Design, and Research. CMO is the person that is setting the USP, the buyer personas, the messaging that goes across all channels. The next level is the actual graphic design work where you would look at the brand guidelines, making sure you fully understand the USP. And see how you can match your brand voice/identity to different levels of the funnel. And then start doing research on the brand and also your competitors.  Colby says, “A creative is what people are seeing for the ads. So that could be influencer content, that could be graphics, video production, or even PR to put into your actual ads. Whatever is going in that 1080 by 1080 or 9 by 16 square for people to look at. I would say put 10% of your budget focused on that.”Brighter Click is an agency that is focused on creative strategy. They work with clients to provide paid media strategy and production as well as paid ad management. For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

With so much information easily accessible, it can be tough to decipher what will help you improve your eCommerce Business. When first starting out in eCommerce, it's not easy to determine where to begin with everything that's available; as a result, many entrepreneurs never get their business off the ground.And if you're like me and have been at this for a while, we run the risk of using methods from last year that are now outdated while our competition grows utilising new innovations.💡 - enter eCommerce cycleseCommerce Cycles are a way of looking at eCommerce that takes into account the ever-changing nature of the industry.By understanding the different stages that eCommerce goes through, you can better adapt your business to suit the current trends and stay ahead of the competition.Join me in this Live Event training to learn how you can use eCommerce cycles to propel your business growth in this rapidly changing industry.During the webinar, we’ll cover:⚡️ What are eCommerce cycles⚡️ How they can help your business to GROW by adapting your business to suit the current trends.⚡️ How to understand what YOUR customers want and need⚡️ How to use eCommerce cycles to DELIVER what matters most to your customers⚡️ How to get ahead of your competition by using tried and tested techniquesExpect lots of takeaway tips and tricks that are easy to implement and can achieve the best results.Links from the event:Matt Edmundson - www.mattedmundson.comAurion Digital - www.aurion.digitalecommerce Cohort - www.ecommercecohort.com

Attention all business owners! Are you looking to increase customer retention? Look no further because we've got the ultimate guide to help you unlock the potential of your business. Learn how to maximize customer satisfaction and get the most out of your customer relationships with Brandon Amoroso!ABOUT BRANDONBrandon is the founder and CEO of Electriq, a DRINKS company that scales brands with profitable e-commerce models built from innovative proprietary methods. Powered by the freedom and individuality of the Gen Z mindset, Electriq has fueled over 35 in-house specialists in a range of growth-focused strategies, including email/SMS marketing, SEO/content marketing, paid acquisition, and web design/development.Here’s a summary of the great stuff that we cover in this show:Having sold his ecommerce agency to drinks.com, Brandon shares his experience of transitioning from CEO to working within a larger organization. What started as an accidental involvement in customer retention turned into a focus for the entire company; they stopped doing anything related to paid acquisition in 2021.Brands need to start with the basics when building a retention program and not try to do everything all at once. Brandon talks about how Klaviyo can help brands segment their data more granularly.Ecommerce entrepreneurs should focus on customer retention by utilizing email and SMS flows. Subscription programs can be beneficial for long-term customers, but it is important to offer a try-before-you-subscribe option.SMS marketing is a different and more personal communication channel than email and even has an outsized return compared to email. To get started, brands can create a segment of their best customers in Klaviyo and invite them to a VIP SMS subscriber list. Text messages that work well are authentic, fun, cheeky, and have personality from the brand.For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Are you ready to discover the incredible power of augmented reality marketing for ecommerce? The future is here – find out the amazing benefits of utilizing AR technology for your business today with guest Rich Watson.ABOUT RICHRich Watson is a strong force in Augmented Reality Marketing and one of the leading voices behind it. He has spoken all over the world about the future of eCommerce and how it will be brought into Web 3.0. Rich has over 8 years of Facebook ad media buying experience, and he is an avid believer in the potential of Non-Fungible Tokens (not pictures of monkeys but the technology behind it) and the metaverse.Here’s a summary of the great stuff that we cover in this show:Augmented Reality (AR) can be defined as upgrading your immediate surroundings with digital assets. AR is something that comes in front of you overlaying the environment that you’re already in. Whereas, virtual reality (VR) is essentially an entire environment that you're stepping into.The importance of understanding the connection between AR and what the technology is key to businesses build a relationship with their customers, retain them and attain a better marketing performance. Augmented Hype helps brands and agencies leverage AR for their marketing by focusing on what their main bottlenecks are, and then creating a bespoke AR experience to harness their goals and objectives.For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

eCommerce is growing rapidly, but it's also one of the most challenging businesses to be in. In this episode Eric Youngstrom joins Matt to talk about why eCommerce is so challenging and how we can make it work for us.ABOUT ERICEric is the founder and CEO of Onramp Funds, a purpose-built financing platform for e-commerce brands. In less than two years, since its founding, Eric and the On-Ramp team have raised over $40 million in seed funding and have helped dozens of e-commerce SMBs get off the ground.Here’s a summary of the great stuff that we cover in this show:Every small business merchant is faced with a challenge when it comes to having the necessary capital to order that next round of inventory or their credit card has maxed out. They can't run an ad on Google to drive that next sale to their Shopify store. And just struggles to keep the wheels turning. E-commerce currently makes up 16-17% of retail and is expected to continue to grow. There is regional differentiation in e-commerce adoption, with the UK being 2-3 times that of the US. The key difference is geography - it is easier to ship within a smaller area. Omni-channel retailers are becoming more prevalent, but digital only retailers can still be successful.The golden rule of business is to treat the customer how you would want to be treated in that same situation. A lot of e-commerce businesses fail because they treat their customers like just another number rather than a real person. Instead focus on doing things that create loyalty from customers and builds your brand. eCommerce and mitigating inflation in the current economic environment.The importance of knowing the fundamentals of your business' finances.For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Growth driven advertising is a phrase we often hear but what exactly is it? How can it help your business? And more importantly, how do you get started? Ryan Flannagan joins Matt in this episode to show us how to use growth driven advertising on Amazon to grow our businesses.ABOUT RYANRyan Flannagan is the CEO at Nuanced Media. He has spent more than 15 years in eCommerce, multichannel digital marketing, and third party marketing places. He's worked with hundreds of companies to establish best practices, focusing on the 20% that produces 80% of the revenue, the Pareto principle.Ryan is a passionate thought leader in the eCommerce industry. He has been interviewed and quoted by Buzz Feed, Modern Retail as well as many other news outlets. He is a professional speaker, blogger and has contributed articles to 20+ 3rd party publications.Here’s a summary of the great stuff that we cover in this show:Selling your product on Amazon is not what it used to be five years ago. It’s getting more and more competitive on a weekly basis. We're seeing more aggressive ad spend and a maturation of the market. Essentially the old method of just managing pay per click and not looking at data or segments etc. is just not enough anymore. The Pareto principle applies to Amazon as well. And sometimes it could be like 2% of your catalog is making 98% of your revenue. Therefore, it becomes essential to focus your efforts on those revenue making SKUs or ASINs so as not to lose the competitive advantage. If you have a product that's doing over $10,000 to $20,000 of sales for your website, it's probably time to really start looking at it.Nuanced Media is a boutique agency that won't work with you unless they can win for you. They are about more value driven based and helping people be successful on the Amazon platform. Ryan and his team use several different software suites to test, review, launch, build out, including keyword tracking and a variety of things to help you achieve growth driven advertising on Amazon.For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Do you want to create a magical customer service experience for your clients? In this episode, Vance Morris joins Matt to share his seven keys to turning your customer service into an amazing experience for your customers.ABOUT VANCEVance Morris is the Service & Marketing Strategist at Deliver Service Now Institute. He is a former Birth Control Factory Security Guard turned Disney Leader, turned Bankrupt Out of Work Executive, turned Carpet Cleaner, turned Successful Entrepreneur. Here’s a summary of the great stuff that we cover in this show:Deliver ServiceNow Institute is all about creating experiences for clients. They use the term “Disnify”, which is creating experiences out of the mundane. Every business has tons of things that are mundane that they need to do day in and day out to keep the business running. Disney has just created experiences out of each one of those touchpoints and so can you!Vance has come up with 7 Magic Keys to Disnifying your customer service. They are namely, creating the wow experience, focussing on the details, the employee experience, your service standards, the environment that you have your employees working in, the process and the magic of bringing it all together.Vance believes that with a little bit of care and thought, any business can create Wow experiences for their clients. Taking inspiration from some of the principles he learnt from his time at Disney, like anticipatory service, linertainment etc. he developed his 7 keys to Disnify your Customer Service. He says, if he can implement Disney style service in a carpet cleaning service, anyone can!For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Offering productized services is a great way to make money while keeping your clients happy. In this episode, Rick West joins Matt and explains what productized services are and why you should offer them to your clients. You'll learn how productized services can help you streamline your business, provide better customer service, and make more money.ABOUT RICKRick West is the CEO and Founder of Field Agent. Field Agent connects brands, retailers, and agencies with customers across the country and around the world to help you win at retail. His platform harnesses smartphones across the country, bridging the gap between you and your customers.Here’s a summary of the great stuff that we cover in this show:If you're a B2B provider of services, there's no way that you can put your services on Amazon or Shopify. So, Rick and his team developed Plum, the first B2B marketplace with a cart where you can click, answer a couple of questions and go to a cart and check out with a cart just like you would Amazon or any type of retail, B2B engagement and buy their services. The barriers to any B2B services provider in productizing their services are usually time and tech resources. Rick’s team comes alongside and helps them by doing the tech lifting and concept lifting to create products and gives them a place to place these products, which is plum shop.A checklist is a great tool to productize something even without the technology and what marks the difference between a great and mediocre sales call.For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

A lot of people think that they need to massively increase the price of their product in order to make it more valuable, but that's not always true. There are a lot of ways that you can manipulate the perception of your product to make it more appealing and increase sales.Norm Farrar, the host of the popular Amazon podcast, Lunch with Norm, joins Matt in this episode to unpack whether perceived value can really be increased significantly or is it just an American Hype? ABOUT NORMEntrepreneur and businessman Norman “The Beard Guy” Farrar stands at the forefront of the economic mega-machine known as Amazon Marketplace. As a leading expert with over 25 years of product sourcing, development, and branding expertise, Norm is an advisor to many and is the host of the podcast Lunch With Norm, a Live Interactive Podcast For All EntrepreneursThroughout his career, Norm has sold over 100 million dollars in sales between his own products and services and the opportunities he has brokered for clients. Today, in addition to running a diverse catalog of companies including AMZ Club and PRReach (The world’s first video press release company), and he focuses on guiding individual sellers, brands, and manufacturers to worldwide dominance on Amazon, Amazon Podcast, and top-earning sales sites.Here’s a summary of the great stuff that we cover in this show:Perceived Value is the customers' evaluation of the merits of a product or service, and its ability to meet their needs and expectations, especially in comparison with its peers. It is the overall customer experience from the second that they're typing what they're looking for into a search field.With any business venture, you need to have the resilience and become the authority figure to really succeed and grow. But you also need to build your brand’s perceived value so that people want to keep coming back to your brand and your products.It begins with competitor research and finding out what you can do to make your product stand out and what makes your product more value adding for the customer every single time and just doing it consistently.For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.

Many are turning to Amazon as a way to start and grow their business because (when done correctly) it can be a really lucrative set up. But is Amazon the right platform for your business? Adam Shaffer breaks it down to help you make the decision.ABOUT ADAMAdam Shaffer is a technology pioneer. He has found success helping Amazon sellers through his company’s proprietary technology, services, and distribution platform. Ultimately, this has helped clients navigate the most complex waters of the largest E-commerce site in the world. Adam is also a pioneer in direct marketing and digital ecommerce of technology products and solutions to both consumer and commercial markets.When he’s not working, you’ll find him spending time with his wife and daughters.Here’s a summary of the great stuff that we cover in this show:Amazon is by far the biggest marketplace with $620 billion of merchandise getting sold in the US per year. For brands, in many cases, it's by far their number one channel. It's evolved quickly over the years and continues to. And so, you need to be really good at everything on Amazon, if you want to succeed, because the rules do change from time to time.Another key aspect to success on Amazon is Inventory Management. You need to always be shifting product up to Amazon and don't run out of stock. You definitely don't want to be overstocked. Nobody wants to have too much inventory and not turning it enough. But if you work your heart out with competitors to get somewhere on the ranking, you don't want to be out of stock on your product and all of a sudden lose all that ground.Phelps United is a third-party seller and an eCommerce brand accelerator. They help brands navigate and grow on the very complicated, but potentially lucrative channel, which is the Amazon channel and other marketplaces. They help brands with their Amazon strategy by doing a quick analysis of the marketplace and work on making sure that the content is just awesome and tells a great story.For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.