eCommerce Podcast How To Increase Your Customer Retention: The Ultimate Guide
Attention all business owners! Are you looking to increase customer retention? Look no further because we've got the ultimate guide to help you unlock the potential of your business. Learn how to maximize customer satisfaction and get the most out of your customer relationships with Brandon Amoroso!
ABOUT BRANDON
Brandon is the founder and CEO of Electriq, a DRINKS company that scales brands with profitable e-commerce models built from innovative proprietary methods. Powered by the freedom and individuality of the Gen Z mindset, Electriq has fueled over 35 in-house specialists in a range of growth-focused strategies, including email/SMS marketing, SEO/content marketing, paid acquisition, and web design/development.
Here’s a summary of the great stuff that we cover in this show:
- Having sold his ecommerce agency to drinks.com, Brandon shares his experience of transitioning from CEO to working within a larger organization. What started as an accidental involvement in customer retention turned into a focus for the entire company; they stopped doing anything related to paid acquisition in 2021.
- Brands need to start with the basics when building a retention program and not try to do everything all at once. Brandon talks about how Klaviyo can help brands segment their data more granularly.
- Ecommerce entrepreneurs should focus on customer retention by utilizing email and SMS flows. Subscription programs can be beneficial for long-term customers, but it is important to offer a try-before-you-subscribe option.
- SMS marketing is a different and more personal communication channel than email and even has an outsized return compared to email. To get started, brands can create a segment of their best customers in Klaviyo and invite them to a VIP SMS subscriber list. Text messages that work well are authentic, fun, cheeky, and have personality from the brand.
For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.