The creator economy is booming, and there are plenty of opportunities for those who know how to join in. In this episode, Tomer Hen joins Matt to talk about the creator economy and the best practices for successfully launching a personal consumer brand.
TOMER HEN
Tomer Hen is a serial entrepreneur with over a decade of experience in the Digital Marketing industry. During this time, he founded the first mobile marketing school in Israel, created the first Israeli Mobile Marketing Summit, and has spearheaded notable campaigns with leading fortune 500 brands, including Amazon, Audible, and Mastercard. Backed by his expertise and a growing portfolio, Tomer was recognized as one of Forbes’s 30 promising entrepreneurs under 30. In 2011, Tomer founded MobCo Media, a user-acquisition and performance-driven intelligence company. With over 500 campaigns in more than 160 countries, MobCo has cemented its position as a front-runner in the ad tech space.
Here’s a summary of the great stuff that we cover in this show:
- Today, the world is becoming more and more authentic, and people are looking for authenticity. We have an interesting mix of technology and the internet. And self-expression and authenticity are the keys to unlocking this Creator Economy. The most successful creators are those who are themselves.
- There’s a huge difference between selling a product and building a brand. People choose to go after a brand because they believe in what that brand stands for and that it serves them in a unique way and makes them feel special and cared for.
- Creator Economy is about finding a community you want to serve and building a brand around them and not vice versa. It is not about making money. People are very sensitive about why you do what you do. And when you realise it's all about who you serve, and not what you sell, then that's the main advantage for your brand.
For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.