The Secrets to Retaining Customers With Email Marketing

If you're like most business owners, you know that customer retention is key to your success.

In this episode, Daniel Budai joins Matt to talk about the secrets to email marketing that will keep your customers coming back for more.

ABOUT DANIEL

Daniel always had a knack for business, but it wasn't until he started learning about marketing and e-commerce that he truly found his calling. As a former geology student, he never would have guessed that he would end up owning a 7 figure marketing agency, Budai Media. But Daniel realized early on that most eCommerce business professionals lacked the skills to implement emails professionally. And that's why he founded Budai Media with the sole purpose of helping eCommerce brands build strong relationships with their customers.

These days, Daniel spends most of his time drinking Americano and running Budai Media and , but when he's not working you can find him playing basketball or spending time with his wife and two kids. He loves Americano and travelling around the globe. 

Here’s a summary of the great stuff that we cover in this show:

• The Budai Media helps eCommerce businesses with direct response marketing such as Email, SMS, and Messenger marketing and loyalty programs focusing on customer retention.
• If you're in a business that thrives on repeat customers, then tracking metrics such as average days between transactions is quite important. If you are a big brand with a big list of subscribers, tracking metrics such as RFM can give you valuable insights and help you segment your customers into various categories. Tools such as Reveal or Metrilo can help you with that.
• Building a solid Email flow and introducing your brand to your customers is a great way to increase Customer Retention. Also, don’t just offer discounts, but come up with creative ideas such as offering a sample product, hosting a Facebook Live, running a great customer loyalty program, or even providing live consultations to your top customers.

Enjoying listening to our conversation about email marketing :-)

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.