Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business cover image

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Latest episodes

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Mar 6, 2024 • 39min

Sold Out Coach + The Sage, Struggler, And Sherpa with John Meese

Embark on a transformative journey through the digital landscape with John Meese, a seasoned entrepreneur and wordsmith, as we unravel the secrets of crafting a compelling online identity. Our candid conversation reveals how a simple exercise in mind mapping spiraled into the acumen-packed "Survive and Thrive," offering entrepreneurs a beacon during the chaotic year of 2020. Uncover John's diverse expertise, from his tenure at Michael Hyatt's company to the intricacies of membership sites, all of which shape the tailored wisdom of his Sold Out Coach Club.Transitioning from the helm of a vast membership platform to self-publishing an eBook targeting a niche audience has been nothing short of an expedition. You'll hear how seizing the rights to my previous content birthed an illustrated eBook that skyrocketed past expectations in mere weeks. The power of a laser-focused audience, coupled with the allure of custom illustrations, becomes clear as we discuss my upcoming book "Sold Out Coach," crystallizing the essence of precision and depth gained through such a focused entrepreneurial voyage.Finally, we invite you to join us at the junction where experienced professionals are redefining the online education paradigm. Stepping away from the conventional low-ticket offerings, we discuss the potency of starting with high-ticket coaching programs that align perfectly with the demanding schedules of seasoned experts. The 'serve call strategy,' our linchpin for high-value sales, underscores the significance of a potent promise and the deep understanding of a client's aspirations. Learn how this approach not only funds lifestyles but also fuels investments in future endeavors, reshaping the domain of online education for the adept professional.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Feb 27, 2024 • 41min

SPS 251 The 5 P’s Of Profitable Podcast Guesting with Dustin Riechmann

Ready to catapult your brand's visibility and sales? Dustin Reikman of Seven Figure Leap joins us to reveal his transformative framework for profitable podcast guesting. Whether you're penning a bestseller or seeking to snag high-ticket clients, this episode is your treasure map to success. Dive into the art of forging fruitful partnerships and uncover how to find your voice on the platforms that matter. For authors eager to see their book fly off the shelves, and entrepreneurs ready to widen their circle of influence, our conversation is laden with actionable strategies.Podcast guesting isn't just about sharing your story; it's a meticulous dance of Purpose, Plan, Pitch, Perform, and Profit. Discover how Pedro and Peter's mastery of this five-step waltz generated a staggering 5 million in sales. And for those just starting out, we share the inside track on making your pitch irresistible and choosing podcasts that turn listeners into fervent followers. When it's time to step up to the mic, we've got your back with advice on nailing your performance and leaving audiences wanting more.As the curtains close on your guest appearance, the spotlight shines on your call to action. We dissect the anatomy of a message that converts the curious into the committed, drawing from the 'Profitable Podcast Playbook' and my own vault of experiences. It's not just about making an impact—it's about making an income. Tune in and tune up your podcast guesting prowess to see tangible growth in your business's bottom line.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Feb 21, 2024 • 42min

SPS 250 Network Marketing Lessons + “Go For No” Marketing Your Book with Ray Higdon

Best-selling author and speaker Ray Higdon shares insights on using a book to boost your brand and income, embracing rejection for growth, and securing speaking gigs. He emphasizes the power of network marketing, ethical sales practices, and using books as marketing tools to attract speaking opportunities.
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Feb 14, 2024 • 48min

SPS 249 Using Your DISC Profile To Write & Publish A Book Successfully with Dr. Robert Rohm (Personality Insights)

Unlock the secrets of your writing prowess and elevate your publishing game! I had the privilege to sit with the renowned Dr. Robert Roem, an accomplished author and DISC assessment maestro, to dissect how the intricacies of personality types shape the way we write, communicate, and connect with our readers. Dr. Roem and I embark on a journey that promises to transform your understanding of self and how this crucial insight can powerfully impact your authorial voice and marketing strategies.Are you harnessing your personal strengths to their fullest potential? This episode is a goldmine for those eager to fine-tune their approach to crafting compelling narratives and fostering genuine engagement. We unravel the core differences between task-oriented individuals and those who thrive on emotional connections, mapping these tendencies to the DISC model's Dominant, Inspiring, Steady, and Conscientious personality types. By grasping these concepts, you'll not only enhance your writing but also master the art of collaboration and empathy in any team or community you're a part of.But wait, there's more to this than just understanding your writing style. Dr. Roem and I delve into the intricate dance of kindness and efficiency that sits at the heart of life's pursuits and marketing triumphs. With a nod to Dale Carnegie, we explore strategies that resonate with the emotional and rational sides of our audience, striking that perfect chord for success. And for those seeking a harmonious personal life, we share how the DISC model operates as a wellness tool, enriching relationships and communication in every sphere. Don't miss out on this treasure trove of insights that could very well be the key to unlocking your full potential, both on and off the page.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Feb 7, 2024 • 43min

SPS 248 The Jerry Springer vs The Oprah Approach To Writing About Tough Life Experiences with Paul Scanlon

In this episode, Paul Scanlon discusses overcoming an abusive childhood, detailed in his book "I Am Not My Father." He explores the healing power of writing and the balance of sharing personal experiences with privacy. We delve into empathic communication, its role in relationships, and community building. The conversation also covers purpose-driven communication, using examples from Airbnb and Apple, emphasizing the importance of authenticity in messaging. This episode is a guide to impactful, empathetic communication and personal transformation.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Jan 31, 2024 • 46min

SPS 247 Million Dollar Weekend: From $50 & A Weekend To $80M/Year In Sales with Noah Kagan

Ever wondered how a $50 investment can blossom into an $80 million empire? That's exactly what Noah Kagan accomplished with AppSumo.com, and he's not shy about sharing the nitty-gritty of his entrepreneurial triumphs and trials with us. Joining us with tales of the market savvy and validation techniques that skyrocketed his business, Noah also gives us a sneak peek into his book, "Million Dollar Weekend." His experience teaches us a valuable lesson about taking the reins on our future, a realization he came to after a couple of hard-hitting career setbacks.Noah Kagan's Journey: From a $50 investment to an $80 million empire through AppSumo.com.Insights from "Million Dollar Weekend": Lessons on market savvy, validation techniques, and overcoming career setbacks.Marketing Mastery: Strategies for launching successful digital products and books.Content Creation: Crafting captivating content and taking calculated risks for growth.Audience Building: Techniques for engaging and growing a dedicated audience.Book Launch Strategies: Effective methods for launching a book, including design and networking.Overall Takeaway: A blend of inspiration, practical tips, and real-world experiences for success in business and publishing.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Jan 24, 2024 • 42min

SPS 246 Using Atomic Habits To Write & Publish A Book, 4M+ Copies In 3 Years with James Clear

In a fascinating conversation with James Clear, the author of the bestselling 'Atomic Habits,' he shares his incredible journey from blogger to renowned writer. He reveals how audience engagement through strategic newsletters played a pivotal role in his success. James also discusses his meticulous writing routine, emphasizing the importance of habit-building. He delves into aligning creative vision with reader desires and shares smart marketing strategies that propelled 'Atomic Habits' to fame. This session brims with actionable insights for aspiring authors.
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Jan 17, 2024 • 36min

SPS 245 SPS Throwback Rich Dad Poor Dad & 46M+ Units Sold of his Self-Published Book (Robert Kiyosaki Interview)

Have you ever been told that following the beaten path is the safest bet to success? Buckle up as we invite Robert Kiyosaki, the financial guru and author of "Rich Dad Poor Dad," to shatter this myth and share the uncharted routes that led him to self-publishing triumph. From turning a simple game into a bestselling book, to placing his work in a car wash, Robert's journey is a masterclass in ingenuity and resilience. He challenges the conventional wisdom of education and finance, teaching us that embracing our mistakes and carefully selecting mentors are the real game-changers on the road to financial freedom.Robert doesn't just tell us to think outside the box; he shows us how to tear it apart. His insights on entrepreneurship versus the predictability of employment illuminate the stark contrast between just making a living and truly living. Salesmanship, once Robert's personal nemesis, became his greatest ally, proving that the art of selling is integral to entrepreneurial success. For authors, he reinforces the power of perseverance and the essence of self-publishing: it's not about literary acclaim, but the number of lives you impact and the sales you make.As we wrap up our enlightening session with Robert, he reflects on the evolution from a single book to a global phenomenon. He emphasizes the symbiotic relationship between setbacks and achievements, and how branding and strategic use of intellectual property can transform an idea into an empire. For anyone looking to leave an indelible mark on the world, Robert's narrative serves as a blueprint for building a legacy that outlives the printed page – turning your name into a brand that stands the test of time.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Jan 10, 2024 • 40min

SPS 244: When Faith Fails: Writing About Your Faith As A Christian or Pastor…with Dominic Done

When doubt creeps into the creases of our faith, it can feel like navigating a labyrinth without a map. Dominic Dohn, founder of Pursuing Faith and author of "When Faith Fails," joins us to light the path through that maze, discussing his deeply personal and scholarly journey from Oxford to the pulpit, and now to the page. We talk about the raw edges of writing authentically on faith, the way our darkest questions can forge the strongest beliefs, and how sharing our own stories can validate the experiences of others grappling with their faith.Through the art of storytelling, Dominic reveals the secret ingredients that make a faith-based book resonate with its audience—a harmonious blend of personal anecdotes, theological insights, and scriptural wisdom. He offers a masterclass on weaving these threads into a narrative that strikes a chord with readers, all while navigating the sometimes treacherous waters of intellectual rigor. For anyone looking to express their spiritual journey through writing, Dominic's approach serves as a beacon, guiding the way to authentic and impactful literature.And then there's the delicate dance of wearing multiple hats—pastor, writer, speaker—which Dominic manages with the poise of a ballet dancer. He shares his approach to staying productive and focused, revealing how personal quirks and time-blocking are key to success. For those who feel the pull to create and communicate across different platforms, Dominic's experiences shed light on the path to harmonizing these roles without losing one's voice or vision. Join us as we peel back the layers of Dominic Dohn's inspiring story, offering inspiration and practical advice for anyone seeking to infuse their work with authenticity and faith.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Jan 3, 2024 • 41min

SPS 243: The Advisor Breakthrough: Using A Book To Get Clients & Referrals with Shawn Sparks

When Sean Sparks decided to pen the narratives of his grandparents, little did he know it would be the spark igniting his journey to becoming a beacon for financial advisors. This episode welcomes Shawn, a seasoned consultant and author whose work, including "The Advisor Breakthrough," has been pivotal in shaping the businesses of many in the financial industry. We kick off by delving into the sentimental roots of his writing career and how a personal project evolved into a strategic tool for professional growth, underscoring the profound impact of storytelling in both life and business.Transitioning from heartfelt origins to tactical business wisdom, we navigate through the myriad ways a business book can serve as more than just reading material.  Shawn and  I dissect the role of a book as a foundational teaching aid, its power to align clients with a company's philosophy, and its underrated capability to amplify lead generation and referrals. This chapter is a treasure trove of anecdotes, showcasing how the wisdom contained within the pages of a business book can resonate deeply with readers and serve as a catalyst for business transformation.Our conversation culminates with a roadmap for financial advisors aspiring to author their own transformative works. From documenting the riveting interplay between advisors and clients to the careful curation of content for a specific audience, we cover the A to Z of writing and marketing a specialized book. Shawn's insights extend an invitation to all who wish to leave a lasting professional legacy and fortify their business with the written word. For those captivated by the promise of Shawn's expertise, SeanSparks.com awaits your visit, ready to guide you through your own narrative journey.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

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