Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business SPS 251 The 5 P’s Of Profitable Podcast Guesting with Dustin Riechmann
4 snips
Feb 27, 2024 
Dustin Riechmann, CEO of Seven Figure Leap and expert in profitable podcast guesting, shares his insights on leveraging podcast appearances to boost sales and authority. He discusses the transformative five-step framework: Purpose, Plan, Pitch, Perform, and Profit. Dustin highlights how authors can drive book sales through virtual podcast tours and explains the benefits of targeting medium-sized shows for meaningful connections. Tune in for actionable strategies to craft compelling pitches and calls to action that convert curious listeners into loyal readers and clients.
AI Snips
Chapters
Books
Transcript
Episode notes
From Meat Sticks To A Podcasting Niche
- Dustin discovered podcast guesting during COVID by selling meat sticks online after local business clients closed.
- That experiment scaled into seven-figure sales and launched his coaching focus on profitable podcast guesting.
Podcast Guesting As Partnership Marketing
- Podcast guesting is essentially partnership marketing: you access an audience other creators aggregated and serve them.
- The win-win approach grows your brand while benefiting the host and the audience.
Use The Five P's Framework
- Follow the five Ps: Purpose, Plan, Pitch, Perform, Profit to structure podcast guesting efforts.
- Define clear KPIs, research shows, craft your pitch, nail the interview, and use a call to action that drives revenue.
