SPS 250 Network Marketing Lessons + “Go For No” Marketing Your Book with Ray Higdon
Feb 21, 2024
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Best-selling author and speaker Ray Higdon shares insights on using a book to boost your brand and income, embracing rejection for growth, and securing speaking gigs. He emphasizes the power of network marketing, ethical sales practices, and using books as marketing tools to attract speaking opportunities.
Having a book can elevate your personal brand and lead to lucrative speaking opportunities.
Embracing rejection in sales can boost resilience, drive success, and open new opportunities.
Deep dives
The Power of Books as Business Assets
In this podcast episode, Ray Higdon, a successful network marketer and author, discusses the power of books as business assets. He emphasizes that having a book sets you apart as an author and can serve as a powerful calling card and marketing tool. Books can help build your brand, attract speaking gigs, and even open up opportunities to reach a broader audience. They also offer flexibility, allowing you to leverage books for various purposes such as speaking fee alternatives or as giveaways at events. Higdon highlights the importance of using books to share your knowledge, help people, and establish yourself as an expert in your field.
Go for No: The Philosophy of Embracing Rejection
Higdon introduces the concept of 'Go for No' as a powerful mindset in sales. He explains the significance of embracing rejection and making it a daily goal to pursue a certain number of 'no' responses. By actively seeking rejection, salespeople can overcome their fear of rejection, become resilient, and improve their overall performance. Higdon shares his personal experience of going for 20 'no's a day, which helped him achieve significant success in network marketing. He emphasizes that embracing rejection not only builds sales skills but also fills the pipeline with potential opportunities and lowers resistance to rejection.
Using Books to Enhance Speaking Opportunities
Higdon discusses how books play a vital role in securing more speaking opportunities. He highlights the significance of building a solid following and creating a lot of content to establish yourself as a valuable speaker. Sharing clips of past speaking engagements on various platforms showcases your speaking abilities and increases your desirability as a speaker. Higdon also suggests an outbound strategy for entering the network marketing speaking world. By offering to write a book for network marketing company owners, along with their sponsorship or event invitation, speakers have the opportunity to demonstrate their expertise, build relationships, and gain exposure within the network marketing industry.
Building a Strong Reputation and Providing Value
To excel in the network marketing speaking world, Higdon emphasizes the importance of building a strong reputation and delivering consistent value. Demonstrating genuine interest in the stories and journeys of network marketing leaders and company owners can help foster relationships and create opportunities. By studying their work and offering genuine praise and support, speakers can position themselves as valuable assets to the network marketing community. Higdon suggests focusing on becoming so good that people cannot ignore you and delivering presentations that address the specific needs and desires of network marketing audiences. These efforts can lead to more speaking gigs and increased visibility within the industry.
Discover the transformative magic of the written word in business as I sit down with the remarkable Ray Higdon, whose expertise as a best-selling author and speaker is unmatched. Throughout our conversation, we uncover how the simple act of becoming an author can drastically shift your personal brand and create lucrative opportunities within the speaking circuit. Ray brings to light the untold stories of his own success, demonstrating that even an untouched book on a shelf can translate into a powerful business tool, from commanding speaking fees to bulk purchases by industry leaders.
We then voyage into the realm of resilience through rejection, where I share a slice of my life's journey, from the highs of network marketing to the stark reality of managing the financial heft of traditional business ownership. Embracing the 'Go for No' philosophy, I found that actively seeking rejection not only fortified my spirit but also opened a floodgate of opportunities. This counterintuitive approach helped catapult my career from the depths of a downturn back to the pinnacle of prosperity.
In the final stretch, we tackle the art of maximizing both your impact and income through the power of speaking. I divulge personal anecdotes on ethical decision-making and professional integrity, before moving on to the nitty-gritty of how to secure those coveted speaking gigs. Finally, to all you aspiring speakers in the network marketing sphere, I offer a treasure trove of tips on how to deliver value that resonates with company leaders and audiences alike, all while staying true to one's faith and principles. Join us for this riveting episode that's bound to inspire and equip you for the next leap in your career.