
Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business
SPS 250 Network Marketing Lessons + “Go For No” Marketing Your Book with Ray Higdon
Feb 21, 2024
Best-selling author and speaker Ray Higdon shares insights on using a book to boost your brand and income, embracing rejection for growth, and securing speaking gigs. He emphasizes the power of network marketing, ethical sales practices, and using books as marketing tools to attract speaking opportunities.
41:46
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Quick takeaways
- Having a book can elevate your personal brand and lead to lucrative speaking opportunities.
- Embracing rejection in sales can boost resilience, drive success, and open new opportunities.
Deep dives
The Power of Books as Business Assets
In this podcast episode, Ray Higdon, a successful network marketer and author, discusses the power of books as business assets. He emphasizes that having a book sets you apart as an author and can serve as a powerful calling card and marketing tool. Books can help build your brand, attract speaking gigs, and even open up opportunities to reach a broader audience. They also offer flexibility, allowing you to leverage books for various purposes such as speaking fee alternatives or as giveaways at events. Higdon highlights the importance of using books to share your knowledge, help people, and establish yourself as an expert in your field.
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