Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business cover image

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Latest episodes

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May 22, 2024 • 40min

SPS 262: Ghostwriting 201: Secrets To A Great Ghostwritten Book with Sean Platt

Discover the hidden world of ghostwriting with the masterful Sean Platt, who brings the curtain up on this mysterious craft. Have you ever considered telling your tale through someone else's pen? Platt, with his vast experience from Sterling and Stone to Invisible Inc Media, joins us to unravel why people choose ghostwriters to share their stories, and how this choice impacts the final narrative. Our conversation promises a deep connection to the art of storytelling, enlightening both budding writers and the simply curious.Embark on an exploration of the delicate balance between cost, quality, and the ultimate goals of authorship. We confront the tough decisions every potential author faces—when is it worth trading your time for someone else's words, and what are the stakes for your legacy or brand? Sean and I get real about the economics of ghostwriting and the investment in a story that's worth telling, without skirting around the initial doubts one might have about this enigmatic industry.In this episode, we pull back the curtain on the ghostwriting process, from Sean's three-phase collaboration to the trust that must be the foundation of any ghostwriter-client partnership. Understand the commitment necessary from both parties to craft a narrative that's both authentic and engaging. Whether you're considering hiring a ghostwriter or simply fascinated by the creation of stories, join us for an episode that promises to enrich your appreciation for the written word in ways you've never imagined before.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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May 15, 2024 • 42min

SPS 261: Email Marketing + How To Build Your Email List with Igor Kheifets

Unlock the underestimated power of email marketing with Igor Kavets, the highest-paid maestro in the field, as we wander through the digital landscape where an email list triumphs over the flashiest social media presence. Igor, the mind behind "List Building Lifestyle Confessions of an Email Millionaire," shares a riveting case study demonstrating how a well-crafted email campaign can outsell social media on launch day. Our conversation doesn't just unpack the 'how' but the 'why'—revealing that the key to breaking the link between time and income might just lie in your inbox.Prepare to scribble notes as I recount the triumph of launching a best-selling book against the odds, armed with nothing but a 10,000-strong email list. The tale weaves through strategies that enticed early interest and skyrocketed sales, even pitted against the heavyweights of the literary world. From crafting irresistible offers to choosing the right email marketing software, we lay out the golden path to turning your list into a treasure trove for any new project—big or small.As our journey culminates, we dissect the intricate dance of email marketing tactics that keep audiences coming back for more. Hear why I swear by the mantra of daily emails and how this relentless rhythm keeps the conversation fresh and subscribers on their toes. We venture beyond the basics into leveraging urgency, scarcity, and the revolutionary potential of AI tools like ChatGPT to personalize your message. Tune in, and transform your email list into a dynamic engine that propels your business into uncharted territories of success.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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May 3, 2024 • 39min

SPS 260 Children’s Books, Pop Ups & Launching A Clothing Line with Princess Booker

From Grammy nods to imaginative storytelling, Princess Booker joins us to share her transformative journey into the world of children's books and culturally inspired fashion. Her debut as an author with "Grandma, What's That?" and the birth of her clothing line, Nine Mile Babies, stem from her Jamaican roots and cherished moments with her grandmother. Uncover how Princess infuses her narrative with diversity and inclusion, striking a chord with young readers and their parents alike. Her tale is not just one of creative pursuit but of thoughtful business strategy, ensuring her brand's resonance and impact.Princess Booker's artistic shift from crafting lyrics to penning children's stories is a testament to the power of perspective. In our heart-to-heart, we explore the delicate art of engaging a young audience with authenticity and joy, bringing cultural richness to the pages and wardrobes of the littlest adventurers. The journey from melody lines to clothing designs showcases Princess's adaptability and dedication to cultural authenticity. As she shares the challenges and triumphs of her creative process, you'll find encouragement to harness your own experiences in whatever masterpiece you're dreaming up.Our conversation takes a turn towards the tactical, dissecting the strategies that breathe life into a brand. Princess recounts her experiences with self-publishing, and the innovative pop-up events that propelled her book into the hands of eager readers. We also peek behind the curtain of merging literary characters with tangible toys, a fusion that requires careful collaboration with manufacturers and a keen eye for detail. Whether you're nurturing your own authorial aspirations or simply savor tales of creative entrepreneurship, Princess Booker's insights are a guiding light for forging a path with authenticity and resolve.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Apr 24, 2024 • 46min

SPS 259 Editing 101: Everything You Need To Know Before Hiring An Editor with Qatharina Wanders

Unlock the secrets to transforming your manuscript into a masterpiece as Katarina Wonders, circus performer-turned-editor extraordinaire, joins me for a riveting discussion that promises to elevate your writing. With Katarina's vast experience in editing over a hundred books, we tear down the walls of the editing process, revealing why investing in a professional editor is non-negotiable, regardless of where you are in your author journey. Our chat demystifies the editing spectrum, from developmental to proofreading, and addresses why even the most polished writers shouldn't skip this crucial step.Ever wondered how to scout the perfect editor for your genre, or how to make the most of your budget for editing services? We've got you covered. We dissect the challenges of editor-hunting, sharing strategies to identify and hire the right talent without breaking the bank. Katarina spills her top tips for using beta readers and AI tools to whip your work into shape before it lands under a pro's microscope. We also offer a sneak peek at our Author Advantage Accelerator Elite program, a one-stop shop for author coaching and editing prowess.The art of editing collaboration takes center stage as we examine the nuances of author-editor relationships. Learn how to come prepared, embrace the collaborative tools like Google Docs, and communicate effectively with your editor to ensure your book's success. Katarina and I stress the importance of trust within this partnership, and we empower you to maintain your unique voice while being open to the transformative power of a well-executed edit. Tune in for this treasure trove of editing wisdom that's sure to sharpen your writing and publishing acumen.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Apr 18, 2024 • 38min

SPS 258 $105k From My Book Launch Within 3 Months with Brian Luebben (From Passive To Passionate)

Unlock the secrets to transforming your financial future with Brian Lubin, the mastermind who left the corporate grind to conquer the real estate world and pen the game-changing book "Passive to Passionate." Our enlightening conversation traverses the challenges and triumphs of authorship, offering you a toolkit for crafting your own story of success. From harnessing the craft of concise writing to strategically utilizing a book as a "silent salesman," Brian's insights promise to elevate your entrepreneurial spirit and set you on a course for financial freedom.Brian's personal journey from a high-flying corporate career to creating wealth through real estate investment and sharing his knowledge via his podcast, The Action Academy, is nothing short of inspirational. His book serves as a beacon for those yearning to merge their passions with profit, detailing the grit and commitment required to produce a valuable literary work. If you're eager to ignite your passion income and carve out a fulfilling path, this episode is your roadmap to begin the adventure.Wrapping up, we dissect the nuts and bolts of a successful book launch, revealing strategies that can catapult your work to the top of the charts. From the excitement of a pre-launch campaign to the strategy behind texting thousands to rally support, we lay bare the tactics that led to a triumphant debut. This episode is more than an exploration of writing and launching—it's a treasure trove of wisdom on utilizing your book as a cornerstone for business growth and a springboard for speaking opportunities, helping you to not just achieve but sustain lasting revenue growth.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Apr 11, 2024 • 39min

SPS 247 How To Format A Book + Atticus Overview & Deep Dive with Dave Chesson

Ever feel like the process of getting your book from concept to print is mired in a swamp of software and formatting woes? Enter Dave Chesson, the genius behind Kindlepreneur and Publisher Rocket, who joins us to share the inner workings of Atticus, his latest innovation aimed at streamlining the author's journey. Imagine a world where writing, editing, and formatting are housed under one roof, collaboration is a breeze, and your manuscript is the only version you need to worry about. That's the reality Dave is creating, and we're here to give you the grand tour.As an author, the tug-of-war between creativity and the technical side of book production can be a major distraction. We dive into the nitty-gritty of how Atticus not only competes with but also plans to surpass established giants like Microsoft Word and Scrivener. Dave gives us the lowdown on making real-time edits without the headache, the upcoming features that will elevate your writing game, and the importance of a seamless formatting experience for both ebooks and print.Finally, we cast our gaze into the future, discussing how the landscape of ebook formatting is changing and how Atticus fits into this evolving ecosystem. With insights on the delicate dance with AI in publishing, and practical tips straight from our staff member Monique's YouTube tutorials, we're closing the gap between authors and the polished, professional books they dream of creating. If you're ready to discover the marriage of tech and touch in book publishing, Atticus might just be your perfect match.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Apr 4, 2024 • 39min

SPS 256: Understanding AI To Grow Your Business (AI Deep Dive) with Chris Winfield

Chris Winfield, AI aficionado, dives into the impact of AI on creativity and productivity, sharing how AI tools can revolutionize book writing. Explore AI tools like ChatGPT and Google Gemini reshaping business strategies. Discover the potential of Perplexity AI and other tools for entrepreneurs. Uncover AI-powered content creation tools like Poe.com, disrupting traditional branding methods.
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Mar 27, 2024 • 39min

SPS:255 Brave Thinking & Growing Your Coaching Business with Mary Morrissey

Embark on a transformative journey with Mary, the visionary behind the Brave Thinking Institute and celebrated author of "Brave Thinking." She's here to reveal how a single book can ignite profound change in both personal and professional realms. As we converse, Mary recounts the remarkable path from publishing her first influential work to sparking an acclaimed PBS special. The evolving landscape of the publishing industry takes center stage, underscoring the pivotal role authors now play in connecting with their readership and the invaluable impact of mentorship, as gleaned from her experiences with icons like Wayne Dyer and Les Brown.Harness the principles of 'Brave Thinking' to dramatically expand the boundaries of what you perceive as possible. Mary guides us through the essential practice of crafting a lucid vision for our lives, touching on all aspects from career to personal fulfillment. She stresses the power of aligning our thoughts and energy to manifest our desires, interpreting our longings and discontents as vital prompts urging us towards our ultimate potential. Through her enlightening book and the growth of the Brave Thinking Institute, Mary demonstrates how 'Brave Thinking' is more than a philosophy—it's a science of building the life you yearn for.Dive into the contrasts Mary draws between commonplace thinking, which constrains us within the limits of our current circumstances, and the liberating mindset of 'Brave Thinking' that propels us toward our dreams. As we dissect the institute's distinctive approach to life coaching, Mary delineates the transformational systems that set it apart from more traditional methods. She shares a treasure trove of marketing techniques and client enrollment strategies essential for life coaches, including the four Ps framework. These insights promise to equip aspiring coaches, and anyone eager to make significant life strides, with practical tools to navigate toward success.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Mar 20, 2024 • 28min

SPS 254 Valuepreneurs, “Funderdome” & Publishing Before Your 60th Birthday with Steve Waddell

Have you ever envisioned a life where each pivot leads you to greater innovation and success? Strap in as we chat with Steve Waddell, the visionary mind behind "Value Pernoers," whose journey from authorship to invention is nothing short of a strategic masterstroke. Waddell, a maverick in the business world, pulls back the curtain on self-publishing, revealing the highs and lows of creating a book that breaks the mold. He digs into the aesthetic details that make a book pop for visual learners and unpacks the method to his madness in scaling a business to the Ink 5000 list thrice over. This episode's not just a talk; it's a treasure trove of insider knowledge from a man who's turned every setback into a setup for a comeback.Prepare to have your entrepreneurial appetite whetted as we step into the realm of creative marketing and strategic alliances. Waddell isn't just an author; he's a seasoned entrepreneur who's danced with reality TV's sharks and emerged victorious in the competitive arena of Steve Harvey's Funderdome. He shares the secret sauce to securing a grand win, including innovative promotion tactics like peer reviews and hosting value-packed summits. Steve translates his business acumen into actionable insights, teaching us to leverage our vulnerabilities into strengths by seeking collaborative expertise. If you're ready to level up your business game and learn from a man who speaks the language of success fluently, this conversation with Steve Waddell is a must-listen.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Mar 13, 2024 • 46min

SPS 253 The Creative Process, Humor, And Becoming Prolific with Jon Acuff

Ever find yourself in awe of a writer's relentless fountain of ideas? That's John A. Cough for you, a literary genius who's mastered the art of never hitting a creative dry spell. Stride into the world of a New York Times best-selling author who's cracked the code to being as prolific as he is humorous. This episode isn't just a chat; it's a voyage through the practices that keep the ink flowing and the pages turning. We don't shy away from the laugh-out-loud balancing act that keeps readers and publishers alike coming back for more. It's a dose of reality, mixed with a shot of inspiration, and a twist of wit, served straight from John's treasure chest of writing wisdom.Now, imagine having an arsenal of ideas at your fingertips, so much so that writer's block seems like a myth. As we sift through John's creative process, from the seed of an idea to the full bloom of a published book, it's clear that every writer has two best friends: a trusty editor and a detailed letter of intent. It's this dance of collaboration that fine-tunes a manuscript into the kind of story that stays with readers long after the last page. Whether you're a budding author or a seasoned scribe, the pearls of wisdom dropped by John on nurturing your partnership with editors are as golden as they are practical.Get ready to hold your sides because when John delves into the art of humor and storytelling, it's a rollercoaster of wit that will keep you on your toes. He takes us through the delicate craft of sprinkling laughter through words, making even the driest topics a joy to explore. But it's not all chuckles and guffaws; there's a serious mastery in finding one's unique voice amidst a sea of external influences. John's narrative prowess doesn't just stop at the written word; he's also a maestro of public speaking, weaving a tapestry of anecdotes and insights that will leave you both enlightened and entertained. Buckle up for a ride through the peaks and valleys of captivating an audience, as John shares the harmony of aligning with projects that reflect your true values. This episode, peppered with John's trademark humor, is a lesson in the magic that happens when you hit the sweet spot of engaging storytelling.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

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