Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business cover image

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Latest episodes

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Aug 15, 2024 • 50min

SPS 272 Extreme Revenue Growth From $1M to $25M+ (selfpublishing.com Case Study) with Victor Cheng

What if you could skyrocket your business growth simply by writing a book? Join us as we uncover the transformative power of authorship in the business world with Victor Chang, a former McKinsey & Company strategist turned best-selling author. Victor shares his insights on how his books like "Extreme Revenue Growth" and "Case Interview Secrets" have not only established his credibility but also attracted high-profile consulting opportunities. Discover the unique strategies he employed to balance his professional success with personal fulfillment, particularly during the early years of his children's lives.Explore the three pillars of successful decision-making: luck, intuition, and analysis. Victor sheds light on how his methodological approach, backed by his McKinsey training, has consistently yielded high returns. Learn how his book "Case Interview Secrets" filled a critical knowledge gap in the consulting industry, leading to its global success. We also delve into effective business growth strategies, emphasizing the importance of identifying a specific problem, developing a unique solution, and implementing a solid distribution strategy that sets you apart from the competition.Lastly, we tackle the complexities of managing explosive business growth, using real-world examples and case studies to illustrate key challenges and solutions. Victor provides a comprehensive analysis of scaling selfpublishing.com and other businesses from $13 million to $25 million and beyond. We discuss the roles of key leaders, innovative approaches, and the importance of early investments for long-term success. Tune in to gain actionable insights on scaling your business, maintaining operational efficiency, and achieving significant revenue milestones straight from an industry expert.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Aug 7, 2024 • 39min

SPS 271 Lessons Learned From Traditional Publishing & Editing 150+ Books with Kelly Notaras

Ever wondered which publishing route is right for your book? Join us as we chat with Kelly Notaris, the visionary founder of KN Literary Arts, who breaks down the paths of self-publishing, traditional publishing, and hybrid publishing. Whether you're an aspiring author or a seasoned writer, Kelly's insights will reveal how each option can elevate your status as a thought leader and help you effectively market your book in today's competitive landscape.Kelly shares the behind-the-scenes magic of book editing, from content to copy editing, emphasizing its critical role in both traditional and self-publishing. We'll discuss the tangible benefits of professional editing and how it can make the difference between a good book and a bestseller. Learn about the advantages of traditional publishing—like professional sales teams and cover designs—and discover how self-published authors can catch the eye of traditional publishers by proving their book's marketability.Finally, we explore the transformative power of ghostwriting and the potential of AI in the publishing world. Kelly's personal experiences highlight how even moderate successes can pivot an author's career toward greater opportunities. We also touch on leveraging a published book to grow your business, establish expertise, and attract clients. Get ready for a comprehensive guide to navigating the world of publishing and maximizing your book's potential!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Jul 25, 2024 • 40min

SPS 270: Adapt To AI, Or Die. Why (& How) To Use AI In Your Business And Books with Julia McCoy

What if you could revolutionize your business by harnessing the power of AI? Join us for an enlightening conversation with Julia McCoy, a trailblazing ten-time author and founder of Content Hacker, as she shares her incredible journey from selling her writing agency in 2021 to becoming a visionary in the AI-driven content creation landscape. Julia provides unique insights into how AI tools like ChatGPT have disrupted the industry and underscores the necessity of adapting to these technologies to remain competitive. Discover real-world examples of businesses that have successfully integrated AI to scale their operations, like Editor Ninja, and learn why now is the time to embrace AI in your business strategy.We dive deep into the world of AI-driven content marketing, discussing the specific strengths and limitations of large language models such as ChatGPT, Claude, and Gemini. Learn how to optimize your content marketing efforts by selecting the right AI tool for each task, from organizing spreadsheets with ChatGPT to utilizing Content at Scale for generating SEO-optimized blog posts. We also explore innovative tools like Opus Clips and AI image generators that can streamline the creation of high-quality, original content, significantly boosting web traffic and engagement.Turning to business efficiency and idea generation, we uncover the transformative potential of AI tools in enhancing productivity and creativity. Discover how automation can convert long-form videos into perfect short clips and how the Captions app's AI Edit feature can add sophisticated effects to your videos. Julia also shares the innovative process of co-writing a book with AI, blending human creativity with AI's efficiency. Tune in to learn about the upcoming training session on leveraging AI in content creation and marketing, and gain practical tips for integrating AI while maintaining your brand's integrity and human touch.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Jul 20, 2024 • 38min

SPS 269 The Consistency Pill: The Secret To Growing Your Business with Simon Chan

Unlock the secrets to unstoppable success with Simon Chan, a renowned consistency coach and founder of MLM Nation. Discover how mastering routine and structured daily actions can revolutionize your business and personal life. From cooking to entrepreneurship, Simon's insights from his book, "The Consistency Pill," reveal the seven essential steps to boost sales and transform your business. Inspired by "Rich Dad, Poor Dad," Simon's journey underscores the power of consistency in overcoming overwhelm and achieving extraordinary results.In this episode, we emphasize the pillars of lead generation and maintaining a steady sales process. Learn practical strategies for consistently reaching potential clients through ads, social media, and phone calls. We share personal anecdotes of building successful businesses by focusing on sales and marketing, stressing the importance of dedicating 80-90% of early efforts to these areas. Keep your processes simple to maintain consistency and avoid the trap of becoming overwhelmed.We also delve into the dynamic world of social media and its pivotal role in business growth. Explore a five-step approach to leveraging online platforms, from posting value-driven content to transitioning to team-based systems as your business scales. Gain insights into achieving 10X growth through effective delegation, creating robust routines, and fostering accountability. This episode is packed with actionable tips and real-world examples to help you achieve consistent business growth and prevent overwhelm. Don't miss out on these invaluable lessons from Simon Chan!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Jul 11, 2024 • 47min

SPS 268: How To Make 6 Figures As A Screenwriter / Script Consultant with Derek Rydall

Ever wondered why some screenwriters break through while others struggle? We promise you'll gain invaluable insights from our conversation with Derrick Rydell, an accomplished author and screenwriting consultant. Derrick takes us through his incredible journey from acting to screenwriting and how he finally found his true calling in book writing. Learn from his experiences as he reveals the challenges of the film industry and how turning to books allowed him to create a more direct impact.We dive into the craft of storytelling across various mediums like stage plays, novels, and screenplays. Derrick provides practical advice on choosing the right format to bring your creative ideas to life and the unique strengths each medium offers. Whether you're struggling to adapt your novel into a screenplay or curious about the differences between fiction and non-fiction writing, Derrick’s insights will help you navigate these complex terrains. He emphasizes the importance of being an avid consumer of diverse content to master the art of storytelling.The episode also explores the role of script consultants and how they can be game-changers for aspiring screenwriters. Derrick shares how writers can save time and effort by leveraging experienced consultants and even supplement their income by offering consulting services. Finally, we look at the evolving opportunities in the writing industry, from historical spec script booms to today's market dynamics, and how professionals can bring their movie and book ideas to fruition. If you've ever dreamed of a sustainable and impactful career in writing, this episode is a must-listen.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Jul 5, 2024 • 47min

SPS 267 Becoming Elite: A Decade In The NHL + The Secret To Author Success with Erik Westrum

Eric Westrom, former NHL player and now a successful author, motivational speaker, and coach, joins us for an inspirational conversation. Eric's journey from the ice rink to becoming a formidable force in the self-publishing world reveals the universal principles of success that transcend industries. Discover how personal growth, discipline, and self-investment have guided his path and can steer you towards achieving your own goals. From the transformative experience of writing his book "Becoming Elite" to his impactful role at SelfPublishing.com, Eric shares his wisdom and practical strategies for aspiring authors.Have you ever wondered how elite athletes maintain their winning mindset off the field? Learn from Eric as he draws parallels between sports and life, illustrating how principles like routine, mindset, and staying grounded can fuel success in any endeavor. As an author strategist at SelfPublishing.com, Eric emphasizes the importance of retaining rights and royalties, offering insights into the rigorous, yet rewarding journey of self-publishing. With anecdotes about overcoming imposter syndrome and the transformative power of taking action, this episode provides a comprehensive guide to tackling your fears and committing fully to your writing projects.Procrastination may be the thief of time, but the rewards of immediate action are immense. Eric underscores this with personal stories that highlight the importance of seizing the moment, emphasizing that the best time to start was yesterday. From the validation and legitimacy that come with publishing a book to the significant brand expansion it offers, he urges listeners to get off the bench and make their ideas a reality. Tune in for a motivational boost and practical advice that will inspire you to take the next step in your own self-publishing journey.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Jun 27, 2024 • 40min

SPS Author Success Secrets: 6 Books, 1,455 Coaching Calls & Genre Hopping with Brittany Plumeri

Ever wondered how teaching challenges can turn into storytelling opportunities? Brittany Plumeri joins us to share her incredible journey from being a teacher to becoming a prolific author and coach at SelfPublishing.com. Discover how her experiences in the classroom, coupled with her role as a mother, inspired her first children's book and set her on a path to writing across multiple genres. Brittany opens up about the importance of finding validation and support within the writing community and offers a glimpse into the upcoming Author Advantage Live virtual conference, where she will discuss the power of social media for authors.In this captivating episode, Brittany recounts how her efforts to teach a lesson on kindness to a challenging class led to her first children's book. With insights drawn from her own life, she emphasizes the role of mentorship and expert guidance in transforming everyday experiences into compelling stories. From incorporating interactive elements to engage young readers to turning ordinary moments into inspiration, Brittany sheds light on how storytelling can be a powerful tool both in and out of the classroom.Transitioning from teaching to coaching at SelfPublishing.com, Brittany reflects on the differences between writing non-fiction, children's books, and fiction. She shares her rewarding experience of helping authors overcome their fears and reach broader audiences, highlighting the significance of a supportive community. Tune in to learn about overcoming self-doubt, gaining family support, and the traits that successful authors possess. Brittany's journey is a testament to the transformative power of storytelling and the impact of believing in oneself.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Jun 20, 2024 • 42min

SPS 265 Getting Booked & Paid To Speak with Brittany Richmond

What if your personal struggles could become your most powerful tool for change? Join us as Brittany Richman, a former school counselor turned professional speaker and author, shares her heartfelt journey of overcoming mental health challenges and dedicating her career to advocating for teen mental health. Brittany opens up about her initial hurdles in booking speaking engagements and how the Speaker Lab became her game-changer. Her story emphasizes the importance of building connections with decision-makers and seizing every opportunity to secure speaking gigs.Ever wondered how writing a book can elevate your speaking career? Brittany delves into the unexpected benefits of authorship, from skyrocketing book sales to enhanced credibility that opens doors to more speaking engagements and higher fees. She offers practical strategies for integrating book sales into speaking contracts and leveraging different organizational budgets. Learn how audiences, especially students, can become brand advocates, and discover the pivotal role social media plays in building a speaker’s brand and increasing book visibility.Get ready for actionable insights on maximizing your impact as a speaker. Brittany shares invaluable advice on identifying your primary audience, leveraging conferences, and employing creative tactics to connect with decision-makers. We also discuss the significance of relationship marketing and geographical prospecting, providing a roadmap for speakers to enhance their engagement fees and secure more gigs. Whether you're just starting out or looking to refine your speaking career, this episode is packed with strategies to help you grow and succeed.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Jun 13, 2024 • 38min

SPS 264 Partnership Marketing, “Nearbound”, And Getting Your Book To Show Up Everywhere with Jared Fuller

Unlock the future of marketing with Jared Fuller, the mastermind behind the book "Nearbound." Discover why surrounding potential buyers with trusted voices can be more powerful than traditional marketing tactics. Jared shares his groundbreaking approach of leveraging relationships with vendors, partners, customers, and advisors to build trust and credibility. You'll learn how treating marketing like a media company can create exceptional experiences and make those you collaborate with famous.Take a journey through Jared's process of writing "Nearbound," from the inspiration sparked by his Partner Up Podcast to the launch of the Partner Hacker Daily newsletter. Jared reveals the importance of language and category creation in establishing new market concepts, comparing his strategy to the success of "The Miracle Morning." He also provides valuable insights into integrating curiosity, courage, and conviction into developing a media company, making a compelling case for writing a book as a potent business growth strategy, particularly for software companies.Gain practical tips and strategies to elevate your marketing efforts through collaboration and trusted networks. Hear Jared's analysis of the contrasting fortunes of Slack and Microsoft Teams, emphasizing the critical role of ecosystem, partnerships, and network effects. We'll also discuss content creation, overcoming writer's block, and executing a successful book launch. By partnering with trusted voices and influencers, you'll learn how to expand your reach and impact, ultimately fostering growth and success. Don't miss this episode packed with actionable insights!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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May 29, 2024 • 41min

SPS 263 The Game Has Changed: Virtual Events & Building A Knowledge Based Business with Dean Graziosi

What if you could transform your personal knowledge and experiences into a thriving business? In this exciting episode, we sit down with Dean Graziosi, a veteran with over three decades of expertise, to uncover the vast potential within the knowledge-based business sector. From sharing personal experiences to blending life and work seamlessly, Dean offers a treasure trove of insights on how to convert your unique skills into impactful and profitable ventures. We also spotlight an upcoming event, “The Game Has Changed,” co-hosted by Dean and Tony Robbins on June 13th, designed to equip you with the tools and strategies to succeed in this ever-evolving industry.Advancements in technology and AI are revolutionizing how we achieve our goals, making processes that once took months now possible in mere hours. This episode delves into the booming self-education industry, emphasizing the immense value of specialized knowledge today. With personal stories and examples like a hair salon integrating digital products, we illustrate how you can leverage your unique expertise into various formats—be it books, courses, or coaching programs—to significantly enhance business growth and customer engagement. Hear firsthand how self-education can transform your career and create new opportunities.Finally, we explore the intricacies of creating comprehensive at-home study courses and the advantages of remote delivery. Learn about forging strong partnerships with influential figures such as Tony Robbins and Matthew McConaughey, and gain actionable marketing strategies for virtual events. From leveraging Facebook groups to utilizing ads and affiliates, this episode provides a detailed roadmap for crafting engaging, multi-channel campaigns that deliver real value. Don’t miss this episode packed with actionable advice and inspiring stories to help you succeed in the knowledge-based business realm.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

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