Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business cover image

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Latest episodes

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Dec 27, 2023 • 41min

SPS 242: Writing A Memoir On Your Health & Faith Journey with Karen Wilkinson

Calling all memoir authors or people who want to write a book about your life experience! This was an inspiring interview with Karen Wilkinson, author of "On Borrowed Breath". In this interview, we talk about: -How a personal family health crisis sparked writing a book-How to find the themes to focus on in your memoir-Using a memoir as a therapeutic tool in healing from trauma-The 4 P’s of a bestselling memoir & how to define the ideal reader for your book-The difference between memoirs and self help and how to decide on the structure for your book-How Karen has sold so many copies and gotten so many reviews on her memoir-Speaking engagements and turning your memoir into a business (even if you didn’t plan on it)Don't miss this interview! P.S. if you want our help with your book like Karen had, schedule a book consultation call with the team and let's talk about how we can help: selfpublishing.com/applyWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Dec 20, 2023 • 44min

SPS 241: Get Scalable: Scaling Your Company Using A Book with Ryan Deiss

Learn the Secrets of Scaling Up From Digital Marketing Guru Ryan DeissStruggling with the "messy middle" of business growth? Ryan Deiss charts the course for strategic expansion, sharing hands-on tactics for marketing, operations and navigating pivotal decisions.Discover the solar system analogy that breaks down the intricate relationship between a holding company and subsidiaries. Get crystal clear on managing a platform ecosystem.Master the Subtle Art of Audience CultivationShould you chase bestseller status or take a grassroots, referral-based approach? Ryan lays out his step-by-step strategy for community building around his methodologies.Take an Entrepreneurial Odyssey with Ryan DeissFrom the lessons learned over his career to the wisdom distilled in his book "Scalable," this episode is a masterclass in thriving through the challenges of enterprise growth and scale.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Dec 13, 2023 • 30min

240: “The Empowered Woman” + Writing A Collaboration Book / Anthology with Marta Spirk

Ever thought about writing an Anthology or Group Collaboration book? Or maybe you have no clue what that is? :)  Don't miss this episode!Today I'm joined by Marta Spirk, author of The Empowered Woman. In this interview, we talk about: -What’s an “airplane book” and why Marta finally decided to publish her first book-From having triplets to starting a business post-partum; the journey and biggest lessons learned-Marta’s advice for Mompreneurs & Mom authorsWe also go super deep on Anthologies and collaboration books:-What’s an anthology (or collaboration book)? And should you write one?-How to be an “emcee” for an anthology or collaboration book-How to manage people dropping out of the process and how to get people to turn in their chapters on time-The direction you need to give writers who are writing a chapter in your book (and how Marta did it)-How all participating authors marketed the collaboration book...and a lot more. Hope you love this episode!P.S. Want to work with us like Marta did for your anthology or collaboration book? Schedule a publishing consultation with our team and let's get started: selfpublishing.com/applyWatch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Dec 6, 2023 • 48min

SPS 239: Launching An Updated & Revised Edition After 2M+ Copies Sold (Miracle Morning Behind The Scenes)…with Hal Elrod

Hal Elrod is one of the most successful self published authors of all time. He's sold over 2 million copies of The Miracle Morning. He's been on the podcast multiple times (episodes 13 & 48 - these were great! Check them out). Today we talk about: -How Tim Ferris inspired Hal to do an “Updated & Expanded” edition of his book-Why Hal finally decided to publish with a traditional publisher (after selling 2M+ copies self published)-The differences in royalty rates between self publishing & traditional publishing-S.A.V.E.R.S. - the secret sauce to The Miracle Morning-The differences between writing a book from scratch vs. writing an updated versionWe also talk about: -How Hal made sure he didn’t screw up the new version of the book-Cutting 10,000 - 15,000 words from your manuscript at the end…how you can do it if you need to-The top 2-3 things Hal is doing to launch the bookHal is one of the most inspiring people I know. This was another great episode with him! Give it a listen and check out the new version of The Miracle Morning.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Nov 29, 2023 • 32min

SPS 238: Booking More Speaking Gigs, $40k Keynote Fees, And Bulk Book Sales with Cameron Herold

Ever wondered what it truly takes to scale your business beyond the 100 million mark? This episode unfurls the incredible journey of Cameron Herold, a successful entrepreneur and author of six books. Even though Cameron isn't particularly fond of the writing process, he has embraced the power of books as a powerful marketing tool. He started his writing journey with the simple aim of boosting his speaking fees and quickly realized the potential it held for his brand. Through personal growth, mastermind communities, and coaching, he has managed to turn the challenges of entrepreneurship into a stepping stone for success.Our conversation with Cameron doesn't just stop at book writing, we go a step further to provide practical advice on securing speaking engagements and overcoming common business bottlenecks. It's fascinating to hear Cameron's experiences with leveraging social media and self-promotion to secure inbound opportunities. He also shares his journey of co-authoring a book with Hal Elrod, the founder of the Miracle Morning, offering a unique perspective on the importance of team growth and delegation. Be prepared to be inspired by Cameron's journey and don't forget to check out his website, thecameronherald.com, for more about his work and books.Cameron's website:  https://cameronherold.com.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Nov 22, 2023 • 32min

SPS 237: Rise Of The Reader & How To Market Bestselling Books with Nick Hutchison

Ever wondered how you could transform from a non-reader to a book enthusiast? Our guest today, the founder of Book Thinkers, Nick Hutchison, shares his personal journey of making that very transformation and how his reading passion sparked a business idea. After successfully launching "Rise of the Reader," Nick provides an insightful look into the strategies he employed, including podcast interviews and social media marketing, that could aid you tremendously in your own book launch journey.Shifting our focus to content creation and book promotion, Chandler Bolt of Self-Publishing School joins us to share his wealth of knowledge in these domains. He provides an insider's view of the importance of creating valuable social media content and its efficient batching. Chandler draws from his own experiences as an author, sharing his process of choosing the right book, taking notes, and implementing what he learned. If you've ever wondered about the intricate process of book promotion, this part of the conversation is a must-listen.Lastly, we delve into the complexities and challenges of launching a book. We discuss services improvements for authors, based on our own experience of recording over 100 shows during a launch. We also navigate the future of publishing and book marketing, looking at the significant role artificial intelligence could play in creating better books and even in audiobook narration. We wrap up by exploring the increasing popularity of reading due to the impact of social media and give you some valuable tips on promoting your book on platforms like Instagram. So, stay tuned to learn about the future of book promotion and how you can leverage technology and social media to maximize your book's reach.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Nov 15, 2023 • 38min

SPS 236: Startup Santa: From Toymaker & Inventor To Author with Brad Pedersen

Have you ever wondered what it takes to not only create a successful toy company but also to design some of the most memorable toys of our time? Our guest today, Brad, an innovator and business coach, provides an eye-opening look into his journey from chiropractor to entrepreneur. Brad has over 30 years of experience in the toy industry, and his unique perspective forms the basis for his memoir, "Startup Santa." He speaks openly about his successes, challenges, and the vital lessons he's learned along the way.Brad takes us back to the time when he made the iconic light bright toy and Mashems, a popular collectible squishy toy. Every creation sprang from his innovative framework, the Courage Flywheel. This model, emphasizing curiosity, creativity, and courage, fuels the invention process. We delve into this process, offering listeners a rare glimpse into the mind of a successful entrepreneur. Yet, Brad's story isn't solely about business; it's about maintaining a childlike spirit. He shares his thoughts on the importance of preserving a sense of possibility, faithfulness, and hope as we age. His perspective on life, his experiences with journaling and narrative therapy, all provide a thought-provoking context to our conversation. As he prepares to celebrate the one-year anniversary of his book, Brad emphasizes the crucial role of gratitude and support. It's this blend of business insight and personal growth that makes this episode a must-listen for all entrepreneurs and those aspiring to be. So, tune in and get ready to be inspired by Brad's extraordinary journey.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Nov 8, 2023 • 42min

SPS 235: $80k/year In Royalties For 6 Years From One Book…How This Teacher Did It with Rob Plevin

Ever wondered what it takes to transition from traditional publishing to self-publishing, and turn that into a success story? This episode is a treasure chest of wisdom as Rob, an ex-teacher, trainer, and behavior consultant, joins us to narrate his inspiring journey of self-publishing his first book. Despite his book being a bestseller at the publishing company, the returns were not as rewarding as he'd hoped. Rob's bold move to buy back the rights and self-publish has been a game changer, resulting not only in an incredible return on investment but also consistent revenue, even six years after publication. We take a deep look into Rob's book relaunch strategies that led to his success. From contacting Amazon to ensure original reviews carried over, creating a new ISB and listing, to reaching out to fellow teachers, authors, and trainers for contributing to the relaunch, Rob spills the beans on it all. We also discuss the marketing strategies and components behind the relaunch, and why the book has continued to sell well over the years. This episode is a goldmine for anyone interested in the inner workings of a successful book relaunch. Because we know you're curious, we also explore various strategies Rob uses to launch his books, including having a launch team, using NetGalley, Facebook groups, and study groups. Rob generously shares some innovative tips on getting more reviews for books, creating a review plea page, and building a supportive ecosystem around the book. If you're a teacher, educator, or professor looking to convert your classroom knowledge into a book, this episode is a must-listen. Brace yourselves for an exciting and enlightening conversation!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Nov 1, 2023 • 23min

SPS 234: BIG ANNOUNCEMENT! Unleashing the Power of Authorship

Ever dreamt of becoming an author but your doubts about your writing prowess held you back? Wish no more! This episode is a treasure trove of practical tips and deep insights into conquering your fears and harnessing your unique story and knowledge into a compelling book. We take you through five powerful motivations for publishing a book and how it can transform you into an authority figure, amplify your message, and attract new clients. A solid game-changer, a book can also diversify your income and bolster your brand visibility. And there's more! Have you ever imagined how your book can be a powerful instrument to grow your business? We walk you through the process: from book launch events, leveraging podcast interviews, ad campaigns, offering your book as a bonus, to reaching out to influencers. We believe a book can be more potent than a business card. We also delve into setting and meeting writing goals, the efficiency of writing sprints, and the importance of celebrating milestones. This episode is your ultimate guide to successfully launching a book. A thrilling journey to becoming an author awaits you. Let's get started!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Oct 25, 2023 • 42min

SPS 233: Be Seen: Discovering Your Voice & Booking Speaking Gigs Grow Your Brand with Jen Gottlieb

Do you ever feel like you're playing a part, hiding your true self from the world? Ever wondered what it would be like to shed that facade and just be...seen? That's exactly what our guest today, the phenomenal Jen Gottlieb, has done. Co-founder of Super Connector Media, international speaker, and author of the recently published book, Be Seen, Jen takes us on an introspective journey of her self-realization inspired by a psychic reading and her burning desire to be authentic. She shares the struggles, revelations, and support that shaped her book, which serves as a beacon of hope for everyone striving to be authentically themselves.Jen's incredible story doesn't stop at her book. She shares her bold transition from running an agency to launching a personal brand, with her risk-taking mindset and passionate authenticity at the helm. Find out how embracing your fears and stepping out of your comfort zone can lead to remarkable business outcomes. Jen also candidly reveals the dynamics with her husband, a quick-starter in their ventures, and how their joint approach propelled their success.Finally, Jen shares her secret to securing speaking gigs, emphasizing the pivotal role of cultivating powerful relationships and consistently providing value to others. We discuss the key elements of promoting a book online, from generating engaging content to maximizing opportunities, and solidifying a personal brand. This conversation with Jen Gottlieb is an inspiring treasure trove of powerful insights and practical tips for anyone striving to be seen and make an impact. So, are you ready to let the world truly SEE you?Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

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