Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business cover image

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Latest episodes

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Oct 18, 2023 • 40min

SPS 232 How I Sold 25,000+ Copies Of My Children’s Book with Delanda Coleman

Join us for an enlightening journey into the world of children’s books with Dahlanda Coleman, the best-selling author of "More Than a Princess" and founder of Sydney and Coleman Publishing Company. Ever wondered how a background in tech combined with the experience of motherhood could lead to the creation of a successful children’s book? Get ready to get enlightened as we unravel Dahlanda's inspiring journey, from writing her masterpiece to selling over 25,000 copies.Our conversation takes a deep dive into the publishing realm as Dahlanda reveals the steps she took to transform her book into a publishable product. From creating an illustration brief to hiring an illustrator and leveraging a launch team for promotion, she uncovers the secrets behind her thriving success. Hear how her book sold 125 copies without promotion and the strategies she deployed to sit atop Amazon's rankings.Lastly, brace yourself as we unpack the marketing strategies behind Dahlanda's triumph. She generously shares her approach to Amazon ads, how she conducts market research using her unique tool - her daughter, and how she successfully pre-sells her books through speaking engagements at schools. Dahlanda also gives us a glimpse into how she sells her books in bulk, leading to a six-figure sales figure. Ensure you don't miss this insightful episode with Dahlanda Coleman, a true inspiration in the children's book realm.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Oct 11, 2023 • 47min

SPS 231 How To Get Famous & Sell More Books By Getting On TV with Clint Author

Ever wondered how a taxi driver became a successful author selling over 100,000 copies of his self-published book? Get ready for an electrifying chat with Clint Arthur, a PR and publicity savant who went from a Wharton Business School graduate to a taxi driver, to winning Dan Kennedy's Information Marketer of the Year Award. Listen in as Clint shares his remarkable journey, recounting a life-altering chance encounter at a men's self-help campfire and his transition to becoming an established author.What does it take to become 'kind of famous'? Clint Arthur breaks it down for us. He shares his wisdom on the importance of mastering the art of video and audio, and the power of PR as a tool to make money, but cautions that it's not a shortcut to wealth. From his experience of teaching thousands of authors, speakers, coaches, and experts, he gives us valuable insights into how to get your message out and become to become a person of interest. You'll also learn about his journey to the Today Show, and how Tony Robbins managed to achieve fame despite most people not knowing who he is.Ever been afraid of hearing the word "no"? Don't miss Clint's personal story of overcoming the fear of failure, an inspiring tale that reminds us that getting a "no" is part of the process and success comes to those who are willing to take the initiative and put in the work. He also shares his key to becoming a recurring guest on local TV shows and how to be a great TV guest. If you're an author, speaker, coach, or expert looking to get your message out, this episode is packed with wisdom you won't want to miss. Tune in and let Clint Arthur guide you on your path to success.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Oct 4, 2023 • 45min

SPS 230 Using AI / ChatGPT To Write & Publish Your Book with Jonathan Green

Step into the world of Jonathan Green, a best-selling author and AI expert, whose inspiring journey from dismissal in a snowstorm to building a successful online business deserves an audience. Hear the writing maestro reveal how he has authored over 300 books, and how his partnership with AI, particularly chat GPT, levels up his editing process. Discover how his writing process intertwines with technology to produce art that resonates with his readers.Peek into the future of interactive writing as Jonathan breaks down how he utilizes chat GPT to breathe life into his stories. From sketching out storylines and characters to crafting immersive scenes, Jonathan illuminates how AI can be a writer's best ally. Strap in as he highlights how to make AI echo a writer's unique style during the editing process, and the differences between various AI tools.Going beyond the writing stage, we delve into the revolutionary role of AI in book marketing and outreach. Jonathan shares his experiences with AI in brainstorming marketing strategies, crafting book descriptions, and even designing ad campaigns. Listen as he talks about his journey with AI tools like Mid Journey and Leonardo AI for book cover designing and manuscript editing. Jonathan's story is not just about embracing AI, it's about harnessing its potential to enhance your creative process.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Sep 27, 2023 • 43min

SPS 229 Grow An App Using A Book And Teaching Kids About Money with Scott Donnell

Do you believe in your child's wealth potential? You're about to find out how to tap into it! Join me for an engaging conversation with Scott Donald, the mastermind behind the groundbreaking book, "Value Creation Kid," and the innovative Gravy Stack app, a game-changing banking system for kids and teens. Together, we explore the critical need to teach children financial literacy and critical thinking skills early in life.We dive into the secrets of Scott's unique approach in helping parents imbue their children with an understanding of money's value. Get ready to discover how his book and application work hand-in-hand to create a home economy system, replacing the traditional concept of allowance. A fascinating system that aids children in learning budgeting, patience, and essential decision-making skills. We further delve into the significance of making financial education enjoyable and practical for children, fostering a competitive learning environment.Scott and I also discuss how legacy families utilize engaging activities to inspire their children to learn beyond the standard school curriculum. Hear about the importance of teaching kids to save and invest, the key lessons for setting them up for success. And that's not all! Scott also shares his personal experiences, including how he incorporated his children into the launch of his book. Learn about the Gravy Stack app and Family Legacy Workshops, two potent tools that equip parents in teaching their children invaluable money lessons. So, gear up for an episode packed with practical tips and insights on empowering your child with financial skills.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Sep 19, 2023 • 34min

SPS 228 Post Pardon Me: Writing A Book About Postpartum And Other Difficult Life Experiences with Suzanne Yatim Aslam

Get ready to be inspired as we chat with Suzanne Yatim Oslam, the former Miss Arab USA who transitioned from acting to writing, hitting the jackpot as a number one bestseller with her new book, Post-Pardon Me. Suzanne's book explores her personal journey through post-partum depression and anxiety, offering a sincere account that many moms will find relatable. Enlightening, engaging, and infused with Suzanne's own unique brand of dark comedy, this book is a shining testament to the transformative power of personal experiences.Ever wondered how to create dialogue that sounds authentic? Suzanne shares her top tips, drawn from her acting background, on how to craft dialogue that feels real. From analysing people's speech to approaching dialogue in memoirs and self-help books, she shares insights that will supercharge your writing skills. We also dive deep into the publishing process, covering the various stages of editing and the importance of physically printing your manuscript when editing. But that's not all. We delve into the often-complex world of publishing, unpicking the lessons Suzanne learned along the way, including how to successfully run a book relaunch. With her advice, you'll be better equipped to navigate your own publishing journey. To wrap up, Suzanne offers heartfelt advice for first-time authors, particularly moms, embarking on their writing journey. Let her words of wisdom inspire and motivate you to take the plunge and start sharing your own stories. So, tune in, take notes, and prepare to be enlightened by Suzanne's wisdom and wit!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Sep 13, 2023 • 40min

SPS: 227 Marketing Secrets, Affiliate Book Launches, And Gorgeous Book Funnels with Julie Chenell

Ever wished you could transform podcast content into a high-converting book in just 90 days? Well, listen in as our guest, Julie Chanel, brandishes the secret blueprint to creating her lead magnet of a book, Marketing Secrets. Julie takes us through her captivating journey of collating, summarizing, and consolidating Russell Brunson's podcast content using a blend of auditory learning and AI tools. Not only does she reveal how the design elements of the book resulted in an impressive 80% opt-in rate, but also the smart strategies she adopted for repurposing podcast content.The chase intensifies as Julie shares her thrilling experiences of launching Marketing Secrets. From devising innovative strategies to incentivize affiliates with games, challenges, and prizes, to bagging a dream car, Julie uncovers the unexpected aspects of the internet marketing realm. She lays the cards on the table, revealing how occasionally, the scrappy underdogs make for better affiliates than the big names. Plus, get an insider view of a book launch funnel set-up, exploring crucial elements such as product mockups, headlines, and two-step order forms.Switching lanes, we focus on the undeniable importance of design in internet marketing. Julie, alongside Kathy Kaehler, built a design-first approach that led to unrivaled KPIs and customer trust. They touch on subjects like the relevance of female designers when the audience is primarily women, and the inception of their FG Society program. Last but not least, they disclose eight game-changing tweaks for a successful sales page. If you're keen on mastering book writing, launching, and marketing, this episode is your treasure trove of actionable insights. So, gear up and join us for a roller coaster ride of real-world experiences and invaluable lessons.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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8 snips
Sep 6, 2023 • 1h 24min

SPS226: The Journey To 110,000 Copies Sold & Relaunching Your Book…How I Did It with Sean Cannell

Are you ready to unlock the transformative power of writing a book? Join us on a captivating journey with Sean Cannell, author of the highly successful 'YouTube Secrets' and Noah St John, a self-publishing guru. Together, we peel back the curtain on the impact of writing a book on personal growth and brand enhancement. Sean shares his personal journey, revealing how penning his book has shaped him into a better communicator and teacher, and the advantages of listing your book on Amazon for accelerated success.Diving deeper, we delve into Sean's strategies for optimizing an Amazon listing and keeping the momentum of ranking and reviews. Noah St John shares his unique insights into traditional and self-publishing and how his childhood passion for books propelled him to a successful authorship career. The importance of building an email list as an owned asset and crafting original, innovative content are also highlighted, setting the foundation for a successful author journey.Lastly, we talk about the incredible power of frameworks and processes, and how they can dramatically shift your thinking and behavior. Hear about a remarkable case study where a 69-year-old woman tripled her investment in just two weeks, learn the concept of "One Is Greater", a strategy learned from Gary Vaynerchuk, and discover the importance of taking action to share opportunities. We conclude by discussing the importance of continuously leveraging and relaunching your book to maximize its marketing potential. This episode is a goldmine of insights and practical advice for aspiring authors and seasoned writers alike.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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9 snips
Aug 30, 2023 • 37min

SPS 225: Why Affirmations Don’t Work & How To Use Afformations Instead with Noah St. John

Welcome to an episode brimming with insights from the world of self-help literature. Our guest is none other than the mental health coach to the stars, Noah St John, who takes us on a thrilling ride through his journey of writing and selling 22 books. An early bibliophile, Noah shares how his love for books not only shaped his career but also became a driving force behind his business. He recounts the interesting story of how he self-published his first book in 1998 and a year later, met Jack Canfield, underscoring the transformative power of books.Prepare to be enthralled as Noah lifts the veil on his unique publishing strategies and his innovative method of affirmations that he credits for his success. He shares his exhilarating experience of having his dream of being published by Hay House, a prestigious spiritual growth and self-help publisher, come true. Speaking from his heart, Noah tells us how his book, Power Habits, radically transformed his clients' lives. We also delve deep into the concept of creating a content framework and explore how Noah's power habits can amplify income.Finally, we navigate the fascinating world of self-publishing and traditional publishing with Noah. Being the only author in history to be published by the big six publishers and in eighteen languages, he has a treasure trove of insights to share. He stresses the importance of distribution within traditional publishing and encourages aspiring authors to seek help and conduct thorough research to evade costly blunders. We also discuss his latest book, the Seven Figure Expert and how his training videos can put more money into your pocket in under 12 weeks. So, gear up for an episode filled with deep insights and practical advice that's sure to inspire and educate.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Aug 23, 2023 • 43min

SPS 224: The Engineer Approach To Millions Of Copies Sold with Todd Sattersten

Imagine if you could decode the publishing industry with an expert who has a unique perspective, and is willing to spill some trade secrets? That's exactly what you'll get from our fascinating conversation with Todd Satterston, owner and publisher of Bard Press. Todd’s engineering background gives him a unique, process-driven take on publishing, which has led to the success of his unique model of releasing one book per year. In a world where quantity often overshadows quality, Todd’s approach is a breath of fresh air. He believes that focusing on one book allows a publisher to truly understand the author's vision and create a product that resonates with readers. We unravel how this approach is instrumental in creating bestsellers. Todd also shares his expertise on crafting impactful book titles and descriptions, and reveals his strategy for successful book launches. We also discuss the role of airport bookstores for business authors and explore unconventional ways to make them profitable.As we wind up our conversation with Todd, we dive into the world of book placement and distribution, especially for self-published authors. We shed light on the importance of good relationships with distributors and the terms that need to be negotiated for successful book placement. Todd also talks about retail placement options and how they affect the number of copies sold. Tune in and prepare to gain a wealth of knowledge on the book publishing industry, and most importantly, where you can find more about Todd, his books, and Bard Press. You wouldn't want to miss this enlightening chat.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Aug 16, 2023 • 42min

SPS 223: The 2 Week Vacation Test & Scaling From 6 To 7 Figures with Austin Netzley

Buckle up for an enlightening chat with Austin Netsley, a seasoned advisor, entrepreneur, author, and the brains behind 2X. We venture down the fascinating road of his journey, shining a spotlight on the crucial role that books have played in cementing trust and securing clients. The spotlight turns towards Austin's strategies behind launching his latest book, 'From Six to Seven Figures', and the buzz surrounding his forthcoming title, 'The Two Week Vacation Test'. Our conversation takes an intriguing turn as we ponder the unique advantage of physical books in today's digital era. We examine the potency of the touch and feel of a book in sparking conversations and amplifying the value proposition for clients. Taking a leaf out of 50 Cent and Justin Timberlake's playbook, we discuss the art of repurposing a book into two assets. We're not skirting the nitty-gritty of book launches either. We explore the strategic utilization of platforms like Amazon, Audible, and Facebook to stimulate algorithms and generate organic traction. We share inside knowledge on leveraging the 25 free codes offered by Audible for effective book marketing. If you're an entrepreneur aiming for freedom, growth, and wealth, Austin and I unravel the 'two-week vacation test' as a critical success factor. Strap in for a dose of motivation and practical wisdom that propels you to the next level.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

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