The Agents of Change Digital Marketing Podcast

Reddit as a marketing tool? Absolutely! Join us as we dive into the world of Reddit marketing with Brent Csutoras, an 18-year veteran of the platform. In this episode, Brent shares how to understand customer sentiment, become an active member in relevant communities, and the importance of karma points. We also explore how to leverage Reddit’s growing presence in Google search results. If you’re ready to take your marketing strategy to the next level, this episode is a must-listen! https://www.theagentsofchange.com/547 Grab your discounted ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>

Brooke Sellas, an award-winning CEO of B-Squared Media, shares her expertise on maximizing LinkedIn for B2B success. She dives into innovative strategies like thought leadership ads that enhance brand visibility and effective engagement techniques using dynamic content. Brooke also discusses personal branding, the shift from traditional blogging to engaging LinkedIn articles, and the power of storytelling in creating connections. Tune in for actionable tips that will transform your LinkedIn strategy!

In today’s episode, we’re diving into the dynamic world of digital PR with Joe Giovannoli, founder and managing partner of 9Sail, a growth marketing agency that prides itself on being digital rainmakers. If you’ve ever wondered how to amplify your online presence and secure those coveted backlinks, you’re in for a treat. Joe shares his insights on leveraging digital publications to not only enhance your SEO but also position you as a subject matter expert. Get ready to take some notes and maybe even rethink your PR strategy! https://www.theagentsofchange.com/545 Grab your discounted ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>

Discover how to leverage LinkedIn's native retargeting functions and align your audience with your ideal customer profile (ICP) and buyer personas for ad success. Devin Littlefield of Market Vantage helps unlock the full potential of LinkedIn marketing. https://www.theagentsofchange.com/544   Grab your discounted ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference

Ayat Shukairy, a marketing experimentation expert, dives into the art of optimizing website conversions. She discusses her SHIP methodology, guiding marketers to analyze user behavior effectively. Techniques like heatmapping and client interviews reveal insights crucial for improvement. Ayat also addresses how AI can enhance marketing strategies while emphasizing the need for human oversight. Additionally, she highlights the importance of a mobile-first approach to cater to diverse user experiences. Tune in for actionable tips to boost your site’s performance!

Kaitlyn Merola, CEO and founder of MOVE marketing, is an expert in demand generation and optimizing customer experience. In this conversation, she breaks down the intricacies of mapping the customer journey and the impact of AI on consumer interactions. Kaitlyn discusses the importance of targeting content effectively and diversifying marketing channels. She also shares essential strategies for startups to enhance brand visibility through email marketing and key performance indicators, ensuring a smoother journey for customers.

Amanda Jordan, an expert in SEO strategies, shares her insights on the evolving landscape of search engine optimization. She emphasizes the shift towards a holistic SEO approach that prioritizes brand identity over traditional keyword tactics. Discussion points include the growing importance of AI in enhancing search visibility and engaging customers across various platforms. Amanda also highlights practical ways to strengthen real-world connections to boost online presence and near-future strategies for adapting to the dynamic nature of SEO.

Are you not getting enough ROI out of your email marketing? If so, is it your deliverability, your open rates, or are people just not taking action? Discover what’s not working and how to fix it with self-proclaimed Email Marketing Nerd Tyler Cook of HyperMedia Marketing, and start generating more business from your email marketing. https://www.theagentsofchange.com/540 Grab your early bird ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>

Unlock the secrets to successful paid search campaigns in the B2B landscape. Discover how to fine-tune your targeting to avoid spending non-relevant audiences, and leverage ad copy and bidding strategies to maximize your ROI. John Horn, of Stub Group, share why sometimes it’s better to not aim for the top spot on Google, and gives us his actionable and practical insights. https://www.theagentsofchange.com/539 Grab your early bird ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>

Take your sales game to the next level with strategies to close high-value deals quickly and efficiently. Craig Andrews shares how he applied his experience in a coma to a new way of approaching sales, and how a “scarecrow” fits into that equation. https://www.theagentsofchange.com/538 Grab your early bird ticket to the Agents of Change Digital Marketing Conference in Portland, Maine, 10/9 and 10/10/2024! https://www.theagentsofchange.com/conference >>