The Power of Niching Down in Business with Rachel Honeyman

Rachel Honeyman, founder of HoneyBeBold, shares her inspiring journey from a broad freelance business to empowering mission-driven female entrepreneurs. She reveals how niching down transformed her branding and marketing approach, amplifying opportunities rather than limiting them. Discover the unique connection between branding and martial arts as Rachel emphasizes the importance of defining your ideal customer persona. Her insights on strategic branding highlight the balance between clarity of focus and adaptability in meeting diverse client needs.