The Power of Niching Down in Business with Rachel Honeyman
The Agents of Change Digital Marketing Podcast
00:00
The Power of Niching Down
This chapter explores the strategic importance of niching down in business, particularly for female entrepreneurs. It highlights the necessity of establishing a clear brand identity and understanding client needs through strategy sessions. The conversation emphasizes the balance between focused branding and the flexibility to adapt services in response to diverse client demands while acknowledging the challenges faced during the rebranding process.
Transcript
Play full episode
