6min chapter

The Agents of Change Digital Marketing Podcast cover image

The Power of Niching Down in Business with Rachel Honeyman

The Agents of Change Digital Marketing Podcast

CHAPTER

Finding My Niche: A Transformative Journey

This chapter explores the author's transition from a broad freelance business to a focused niche, driven by a key client relationship and a passion for female empowerment. The speaker shares their struggles with niching down and the pivotal rebranding that led to newfound success and clarity in their work.

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