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2min chapter
The Power of Niching Down in Business with Rachel Honeyman
The Agents of Change Digital Marketing Podcast
Understanding Your Ideal Customer Persona
This chapter emphasizes the significance of accurately defining an ideal customer persona for solopreneurs and small businesses. It warns against the pitfalls of theoretical buyer personas and stresses the importance of having team members who genuinely represent the target audience to enhance marketing effectiveness.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode