The Power of Niching Down in Business with Rachel Honeyman
The Agents of Change Digital Marketing Podcast
00:00
Understanding Your Ideal Customer Persona
This chapter emphasizes the significance of accurately defining an ideal customer persona for solopreneurs and small businesses. It warns against the pitfalls of theoretical buyer personas and stresses the importance of having team members who genuinely represent the target audience to enhance marketing effectiveness.
Transcript
Play full episode
