The Agents of Change Digital Marketing Podcast Using AI as a Strategic Marketing Partner with Liza Adams
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Jan 15, 2025 In this thought-provoking discussion, AI strategist Liza Adams sheds light on the transformative power of artificial intelligence in marketing. She introduces her GRACE framework, emphasizing the balance between AI insights and human creativity. Liza draws parallels between AI and superhero abilities, showcasing tools like Claude and ChatGPT as essential allies in strategic marketing. She also underlines the importance of embracing AI literacy and maintaining authenticity in customer engagement to truly harness AI's potential.
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Liza's Career Transition
- Liza Adams transitioned from working with large tech companies to becoming a fractional CMO and AI advisor after her company was acquired.
- This led her to discover the underrepresentation of marketers on boards and the potential of AI to elevate marketing's strategic value.
AI as a Thought Partner
- Many people see AI primarily as a content generation tool.
- However, its potential as a thought partner for marketers is often underutilized.
Using AI for Strategic Thinking
- Use AI as a thought partner by sharing your ideas and asking it to assess and analyze your thinking.
- Provide context, explore different scenarios, and consider various perspectives.