Using AI as a Strategic Marketing Partner with Liza Adams
The Agents of Change Digital Marketing Podcast
Harnessing AI for Strategic Marketing
This chapter examines the strategic application of AI in marketing, highlighting the importance of excellent product-market fit. It explores how AI can enhance customer data analysis to predict market behavior and engagement while emphasizing human oversight to address biases and ensure inclusivity. Additionally, the conversation underscores the need for marketers to embrace AI literacy and blend human experiences with AI-generated insights to maintain authenticity.
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