Liza Adams

Liza Adams, CMO, shares insights on agency-CMO relationships. Topics include CMO expectations from agencies, the impact of AI on marketing, and how agencies can support CMOs. Emphasis on collaboration, trust, and understanding CMO perspectives for successful partnerships.

Liza Adams, a fractional CMO and B2B strategist with over 20 years in AI education, joins to dissect top data analysis tools. They compare ChatGPT, Claude, and Gemini, revealing that no single tool reigns supreme. Listeners learn how to conduct competitive research in under 10 minutes, which tool excels in visualization, and how to automate complex tasks using AI. Liza shares specific prompts and even details how she ran a multi-AI comparison in-flight, turning overwhelm into actionable insights for business leaders.

In this engaging discussion, Liza Adams, co-founder of GrowthPath Partners and a thought leader in responsible AI, shares her transformative insights on AI's role in marketing. She introduces a practical three-step AI adoption accelerator to inspire marketers. Liza emphasizes the importance of diversity and inclusion in AI strategies, advocating for curiosity and collaboration in building successful teams. She also explores effective AI tools for content creation and decisions, highlighting ways to bridge skill gaps in the industry while ensuring ethical practices.

Liza Adams, AI MarketBlazer and influential LinkedIn personality, returns to discuss the pressing challenges of AI adoption within marketing teams. She emphasizes that despite advancements in technology, human change management remains a significant hurdle. Liza shares a practical framework for implementing AI, highlights the innovative 'digital twin' strategy to enhance organizational readiness, and advocates for the '80% rule' that leverages human oversight with AI outputs. Her engaging live demonstration turns a dense marketing report into an interactive Jeopardy game, showcasing her dynamic approach.

In this thought-provoking discussion, AI strategist Liza Adams sheds light on the transformative power of artificial intelligence in marketing. She introduces her GRACE framework, emphasizing the balance between AI insights and human creativity. Liza draws parallels between AI and superhero abilities, showcasing tools like Claude and ChatGPT as essential allies in strategic marketing. She also underlines the importance of embracing AI literacy and maintaining authenticity in customer engagement to truly harness AI's potential.