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Liza Adams

Fractional CMO, B2B strategist, and AI educator with 20+ years in senior marketing roles. Helps companies implement AI as a driver of growth, innovation, and insight.

Top 5 podcasts with Liza Adams

Ranked by the Snipd community
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26 snips
Jul 8, 2024 • 53min

EP 457: Building the ideal agency-CMO relationship with Liza Adams

Liza Adams, CMO, shares insights on agency-CMO relationships. Topics include CMO expectations from agencies, the impact of AI on marketing, and how agencies can support CMOs. Emphasis on collaboration, trust, and understanding CMO perspectives for successful partnerships.
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9 snips
Jun 24, 2025 • 34min

200 | The Ultimate AI Showdown: Comparing Data Analysis tools with Liza Adams

Liza Adams, a fractional CMO and B2B strategist with over 20 years in AI education, joins to dissect top data analysis tools. They compare ChatGPT, Claude, and Gemini, revealing that no single tool reigns supreme. Listeners learn how to conduct competitive research in under 10 minutes, which tool excels in visualization, and how to automate complex tasks using AI. Liza shares specific prompts and even details how she ran a multi-AI comparison in-flight, turning overwhelm into actionable insights for business leaders.
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4 snips
Jan 15, 2025 • 38min

Using AI as a Strategic Marketing Partner with Liza Adams

In this thought-provoking discussion, AI strategist Liza Adams sheds light on the transformative power of artificial intelligence in marketing. She introduces her GRACE framework, emphasizing the balance between AI insights and human creativity. Liza draws parallels between AI and superhero abilities, showcasing tools like Claude and ChatGPT as essential allies in strategic marketing. She also underlines the importance of embracing AI literacy and maintaining authenticity in customer engagement to truly harness AI's potential.
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Sep 13, 2024 • 47min

Fixing Business Bottlenecks with AI to Go Further, Faster w/ Liza Adams

Liza Adams, an AI Advisor and Fractional CMO at GrowthPath Partners, dives into how AI can eliminate business bottlenecks. She discusses common operational hurdles and practical AI solutions to enhance productivity and quality. Liza shares insights on using AI for market segmentation and campaign strategies. She highlights the importance of executive alignment and validating AI outputs to ensure quality. Tune in for innovative ways to leverage customer data and create more effective marketing messages.
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Feb 27, 2024 • 40min

66 | A Deep Dive Marketing Strategy with AI - Beyond the Basics with Liza Adams

Explore advanced AI strategies in marketing with guest Lisa Adams. Learn how AI goes beyond content creation to offer competitive analysis and market evaluations. Discover techniques like radar charts for tool comparison and strategic category design for business growth. Enhance competitive analysis with AI tools to stay ahead in the competitive landscape.

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