Liza Adams, CMO, shares insights on agency-CMO relationships. Topics include CMO expectations from agencies, the impact of AI on marketing, and how agencies can support CMOs. Emphasis on collaboration, trust, and understanding CMO perspectives for successful partnerships.

Explore advanced AI strategies in marketing with guest Lisa Adams. Learn how AI goes beyond content creation to offer competitive analysis and market evaluations. Discover techniques like radar charts for tool comparison and strategic category design for business growth. Enhance competitive analysis with AI tools to stay ahead in the competitive landscape.

In this thought-provoking discussion, AI strategist Liza Adams sheds light on the transformative power of artificial intelligence in marketing. She introduces her GRACE framework, emphasizing the balance between AI insights and human creativity. Liza draws parallels between AI and superhero abilities, showcasing tools like Claude and ChatGPT as essential allies in strategic marketing. She also underlines the importance of embracing AI literacy and maintaining authenticity in customer engagement to truly harness AI's potential.