Liza Adams

Liza Adams, CMO, shares insights on agency-CMO relationships. Topics include CMO expectations from agencies, the impact of AI on marketing, and how agencies can support CMOs. Emphasis on collaboration, trust, and understanding CMO perspectives for successful partnerships.

In this thought-provoking discussion, AI strategist Liza Adams sheds light on the transformative power of artificial intelligence in marketing. She introduces her GRACE framework, emphasizing the balance between AI insights and human creativity. Liza draws parallels between AI and superhero abilities, showcasing tools like Claude and ChatGPT as essential allies in strategic marketing. She also underlines the importance of embracing AI literacy and maintaining authenticity in customer engagement to truly harness AI's potential.

Liza Adams, an AI Advisor and Fractional CMO at GrowthPath Partners, dives into how AI can eliminate business bottlenecks. She discusses common operational hurdles and practical AI solutions to enhance productivity and quality. Liza shares insights on using AI for market segmentation and campaign strategies. She highlights the importance of executive alignment and validating AI outputs to ensure quality. Tune in for innovative ways to leverage customer data and create more effective marketing messages.

Explore advanced AI strategies in marketing with guest Lisa Adams. Learn how AI goes beyond content creation to offer competitive analysis and market evaluations. Discover techniques like radar charts for tool comparison and strategic category design for business growth. Enhance competitive analysis with AI tools to stay ahead in the competitive landscape.

Liza Adams, a seasoned executive and expert in AI integration for SMBs, shares her insights on making AI a valuable team member. She emphasizes treating AI as a collaborative partner rather than just a tool. Liza discusses the importance of a strategic approach, aligning AI with human capabilities, and starting small for effective implementation. They also tackle ethical concerns and how AI can enhance creativity, innovation, and transparency in business, ultimately driving significant growth while preserving the human touch.