Build a Better Agency Podcast

EP 457: Building the ideal agency-CMO relationship with Liza Adams

Jul 8, 2024

Liza Adams, CMO, shares insights on agency-CMO relationships. Topics include CMO expectations from agencies, the impact of AI on marketing, and how agencies can support CMOs. Emphasis on collaboration, trust, and understanding CMO perspectives for successful partnerships.

53:29

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Episode guests

Liza Adams

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Quick takeaways

Trust is crucial in agency-client relationships for deeper partnerships.

Agencies need to embrace AI and collaborate with CMOs for strategic marketing initiatives.

Deep dives

The Importance of Understanding the CMO's Perspective

Understanding the perspective of a Chief Marketing Officer (CMO) is crucial for agencies to be valuable partners. The podcast delves into the challenges faced by CMOs in the evolving landscape, emphasizing the need for agencies to offer strategic insights and authentic human connections. It highlights how agencies can elevate their role by helping CMOs navigate the complexities of balancing personalization with privacy, along with innovation and ethics in the age of AI.

Seeking Thought Partners in Marketing Leadership

01:14

Building the Justice League

01:33

Transition from growth at all costs to sustain profitability

01:49

Intro

6min

Exploring a career journey from engineering to marketing and the passion for driving innovation

2min

Building a Justice League: The Relationship Between CMOs and Agencies

19min

Navigating the Impact of AI on CMOs

2min

Navigating the Evolving Role of CMOs and Agencies in a World of AI

15min

Empowering Agencies to Assist CMOs

5min

Fostering Meaningful Agency-Client Relationships for Success

4min

CMOs have a lot on their plates, and similar to agency owners, their role can be lonely in the C-Suite. Because of this, CMOs rely heavily on agency partnerships to keep them in the know.

To help us understand the crucial role of agency-CMO relationships, Liza Adams is giving us an inside look at what it’s really like to be a CMO—what they value in strategic partnerships, what they need from agencies the most, and why agencies are an integral part of doing their job well.

This episode is packed with candid, practical advice from Liza for agencies to nail it in their client-agency relationships. When you boil it all down, if your CMO is happy, your agency will be happy. And that alone will carry you far in your business journey.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in This Episode:

What agencies don’t understand about the CMO role
Getting out of the competition mindset against other agencies
What a CMO wants from an agency-CMO relationship
The difference between an agency that gets recommended by a CMO and ones who don’t
How AI is changing the world from a CMO’s perspective
Should agencies be trying to experiment with AI for clients?
How AI will change the CMO role in the future
How agencies can help CMOs do their jobs better

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Build a Better Agency Podcast

EP 457: Building the ideal agency-CMO relationship with Liza Adams

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

The Importance of Understanding the CMO's Perspective

Building Trust and Thought Partnership

Navigating the Impact of AI on Marketing

Driving Strategic Marketing Initiatives

Seeking Thought Partners in Marketing Leadership

Building the Justice League

Transition from growth at all costs to sustain profitability

Remember Everything You Learn from Podcasts