The Pro Church Tools Show with Brady Shearer

This is Church Branding 101. Learn the difference between brand and branding, exercises to define your church’s identity, and whether branding even belongs in ministry.   ============================= Table of Contents: ============================= 0:00 - Intro 2:02 - The Simplest Way To Understand Branding 3:52 - Brand vs. Branding 5:38 - All Church's Practice Perception Design, Most Just Do It Unintentionally 10:14 - Is Intentionally Practicing Perception Design 'Manipulative?’ 12:50 - Your Church Branding Foundation: Purpose/Mission/Vision/Values   IMPORTANT LINKS - Pro Church Certified: https://prochurchcertified.com - Email us: hello@prochurchtools.com   THE 167 NEWSLETTER 📫 59,296+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com   GET IN TOUCH 🌍 The Company: https://prochurchtools.com 🖥️ Nucleus, The Church Website Builder:  https://www.nucleus.church 📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com    JOIN THE COMMUNITY 📸 Instagram: https://www.instagram.com/bradyshearer 🎵 TikTok: https://www.tiktok.com/@bradyshearer 🐦 Twitter: https://twitter.com/bradyshearer

Ministry is shifting, and Millennials are stepping into leadership like never before. But without awareness, we risk repeating the mistakes of those before us. Let’s talk about what’s changing and how to navigate it wisely.   ============================= Table of Contents: ============================= 0:00 - Intro 5:20 - Big Idea #1: Creative Culture Vs. Capitalist Culture 10:10 - Big Idea #2: Millennials No Longer Shape Pop Culture 13:15 - Big Idea #3: Millennials Will Repeat Past Leaders’ Mistakes—But Excuse Themselves 17:15 - Big Idea #4: Some Values To Help Us Navigate This New Era 23:53 - Big Idea #5: Mission Over Method   IMPORTANT LINKS - Dupe Photos: https://dupephotos.com - Eden Church: https://www.instagram.com/edenchurchhouston   THE 167 NEWSLETTER 📫 59,296+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com   GET IN TOUCH 🌍 The Company: https://prochurchtools.com 🖥️ Nucleus, The Church Website Builder:  https://www.nucleus.church 📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com    JOIN THE COMMUNITY 📸 Instagram: https://www.instagram.com/bradyshearer 🎵 TikTok: https://www.tiktok.com/@bradyshearer 🐦 Twitter: https://twitter.com/bradyshearer

What do you do when your pastor won’t listen? This is a common challenge in churches, and today, we’re sharing five practical approaches to communicate effectively—without being manipulative. These strategies work in churches of all sizes.   ============================= Table of Contents: ============================= 0:00 - Intro 3:02 - The Principle Of Congruency 10:17 - The Middle Option 16:58 - The Historical Analogy 22:45 - The 'Church Across The Street' Example 30:15 - The Testimony   THE 167 NEWSLETTER 📫 56,108+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com   GET IN TOUCH 🌍 The Company: https://prochurchtools.com 🖥️ Nucleus, The Church Website Builder:  https://www.nucleus.church 📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com    JOIN THE COMMUNITY 📸 Instagram: https://www.instagram.com/bradyshearer 🎵 TikTok: https://www.tiktok.com/@bradyshearer 🐦 Twitter: https://twitter.com/bradyshearer

Join Ryan Burge, a scholar specializing in religion and politics, as he dives into the evolving landscape of Christianity. They discuss the growing trend of unique church names that blend old and new aesthetics, and highlight the Assemblies of God's remarkable growth amidst declining traditional denominations. Burge also explores changing gender dynamics in spirituality, the quest for authenticity in a postmodern world, and the cultural impact of cannabis legalization on religious identities. A thought-provoking conversation on the future of faith!

RIP to these social media strategies—they didn’t make it in 2025. If your church is still using them, it’s time to move on. The good news? Dropping outdated tactics frees you up to focus on what truly works. Let’s break it down.   ============================= Table of Contents: ============================= 0:00 - Intro 0:53 - Followers 10:25 - Publishing Posts To Stories 15:00 - Choosing Quantity Over Quality 23:14 - Ignoring The Value Of The Re-Post 29:25 - Ignoring Consistent Branding   THE 167 NEWSLETTER 📫 56,108+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com   GET IN TOUCH 🌍 The Company: https://prochurchtools.com 🖥️ Nucleus, The Church Website Builder:  https://www.nucleus.church 📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com    JOIN THE COMMUNITY 📸 Instagram: https://www.instagram.com/bradyshearer 🎵 TikTok: https://www.tiktok.com/@bradyshearer 🐦 Twitter: https://twitter.com/bradyshearer

Our 2025 church camera buying guide is here, featuring the best new options of the year. We’ll break down top picks across mirrorless, cinema, studio, PTZ, and camcorders—plus, grab our downloadable camera catalog.   2025 CAMERA CATALOG HERE: https://prochurchtools.com/best-church-cameras-buying-guide    ============================= Table of Contents: ============================= 0:00 - Intro 2:25 - The Best Budget Mirrorless Camera: Panasonic G7 ($497 USD) 6:33 - The Best Overall Mirrorless Camera: Sony A7C II ($2,198 USD) 12:20 - The Best PTZ Camera Money Can Buy: Sony BRC-AM7 ($12,000 USD) 16:23 - The Best Cinematic PTZ Camera: Sony FR7 ($9,699 USD) 21:30 - The Best Camcorder Money Can Buy: Sony PXW-Z200 ($3,988 USD) 27:40 - The Best Overall Cinema Camera: Sony FX30 ($1,598 USD) 30:45 - The Budget Cinema Camera: Blackmagic Pocket Cinema Camera 4K ($995 USD)   IMPORTANT LINKS - Joel W Smith: https://www.joelwsmith.com - The Church iPhone Filmmaking Masterclass: https://youtu.be/6OWGVAuYSEk - Panasonic G7: https://bhpho.to/4ke1WlP - Sony A7C II: https://bhpho.to/41vZsrw - Sony BRC-AM7: https://bhpho.to/41wWlQ7 - Sony FR7: https://bhpho.to/4hWiNIc - Sony PXW-Z200: https://bhpho.to/3XlTdnY - Sony FX30: https://bit.ly/3SD0jkP - Blackmagic Pocket Cinema Camera 4K: https://bit.ly/3wd4U5v   THE 167 NEWSLETTER 📫 56,108+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com   GET IN TOUCH 🌍 The Company: https://prochurchtools.com 🖥️ Nucleus, The Church Website Builder:  https://www.nucleus.church 📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com    JOIN THE COMMUNITY 📸 Instagram: https://www.instagram.com/bradyshearer 🎵 TikTok: https://www.tiktok.com/@bradyshearer 🐦 Twitter: https://twitter.com/bradyshearer

A surprising social media hack is explored, promoting more human-centered engagement for churches. The discussion includes innovations like DM automation, which fosters personal connections rather than simple links. Recent Instagram updates, including story links and interactive content, are dissected to enhance user interactions. Churches can benefit from adapting their strategies to match platform changes. Personal anecdotes add humor, while the importance of conversational engagement is emphasized for meaningful community building.

Explore the evolving landscape of social media in youth ministry, focusing on student-driven content and community building. Discover engaging post ideas like 'Mic Up Kid' and 'Bible Trivia' that resonate with young audiences. Dive into the importance of authentic communication and real experiences in connecting with youth. Learn how to effectively use platforms like Instagram to foster student-led initiatives and maintain engagement through relatable and spontaneous content.

Strong teams are the backbone of every thriving church. But let’s be honest—building them isn’t always easy. Today, we’re sharing underrated strategies and practical exercises that can help your church cultivate competent, healthy teams that last.   ============================= Table of Contents: ============================= 0:00 - Intro 1:45 - Guiding Principle #1: Churches Thrive By Developing Talent, Not Just Discovering It. 7:13 - Guiding Principle #2: You Need Both Soft Skills And Hard Skills 9:18 - Hard Skill #1: Complex Made Simple 13:20 - Hard Skill #2: Get A Quick Win ASAP 16:22 - Hard Skill #3: Long Obedience In The Same Direction 19:20 - Soft Skill #1: Known & Needed 23:35 - Soft Skill #2: People Will Do Almost Anything To Not Feel Pain 29:30 - Soft Skill #3: Expanding Your Language Expands Your World. 32:33 - Pro Church Certified Deep Dive   IMPORTANT LINKS - Pro Church Certified: https://certified.prochurchtools.com/ - An Honest Conversation about recruiting volunteers: https://youtu.be/FiyWC4B_lNU - Loom: https://www.loom.com/   THE 167 NEWSLETTER 📫 56,108+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com   GET IN TOUCH 🌍 The Company: https://prochurchtools.com 🖥️ Nucleus, The Church Website Builder:  https://www.nucleus.church 📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com    JOIN THE COMMUNITY 📸 Instagram: https://www.instagram.com/bradyshearer 🎵 TikTok: https://www.tiktok.com/@bradyshearer 🐦 Twitter: https://twitter.com/bradyshearer

Got tough church social media questions? Today, we're tackling the most obscure, specific, and church-centric challenges you won’t find answers to in search engines. Let’s bring clarity to your social strategy!   ============================= Table of Contents: ============================= 0:00 - Intro 1:30 - Tips for creating a modular, welcoming, pinned profile banner? 7:02 - How to boost engagement on new church Instagram pages? 9:22 - How frequently should you be posting? 13:32 - Planting a church soon, what should be doing in the lead up on social? 17:30 - Who should be in front of the camera staff-wise? 20:00 - Why did our Facebook engagement drop suddenly? 22:28 - What do we do with bad comments on our church Instagram page?   IMPORTANT LINKS - Try This Church Photo Trend ASAP: https://youtu.be/ox4FQ3VKrj0 - SocialSermons: https://www.socialsermons.com/ - Exposing Church Social Media Myths!: https://youtu.be/pLOhaisGwTA - Church Social Media Trends For 2025: https://youtu.be/_lFcU5cL42w - Nucleus Insiders: https://www.facebook.com/groups/nucleusinsiders/   THE 167 NEWSLETTER 📫 56,108+ churches read our free newsletter to figure out the 167 hours beyond Sunday service every week. Sign up: https://167.prochurchtools.com   GET IN TOUCH 🌍 The Company: https://prochurchtools.com 🖥️ Nucleus, The Church Website Builder:  https://www.nucleus.church 📱 SocialSermons, The Social Media Agency For Churches: https://socialsermons.com    JOIN THE COMMUNITY 📸 Instagram: https://www.instagram.com/bradyshearer 🎵 TikTok: https://www.tiktok.com/@bradyshearer 🐦 Twitter: https://twitter.com/bradyshearer