The Pro Church Tools Show with Brady Shearer The New Era Of Social Media Is Here
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Nov 12, 2025 A major shift in social media is on the horizon, as indicated by recent court findings from Meta. The hosts explore how platforms are evolving into video-centric environments, transforming social interactions into entertainment streams. They discuss the rise of video podcasts and the necessity for churches to syndicate their content to reach broader audiences. With algorithms now prioritizing discoverable video, churches are encouraged to leverage their sermons as powerful content opportunities. The future promises new niche platforms, adapting to changing social needs.
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Social Platforms Admit They Became Television
- Meta admits most time on Facebook and Instagram is spent watching videos, not socializing.
- Social platforms have shifted from social graphs to AI-driven entertainment flows like television.
Podcasts Are Turning Into Video TV
- Video podcasts are growing much faster than audio-only shows and YouTube now dominates podcast views.
- Podcasts are increasingly consumed as visual media and are becoming 'television' too.
The Algorithm Functions Like TV Programming
- Algorithms now prioritize watchable video because supply of content outpaces human attention.
- Platforms behave like television networks by ranking and syndicating content for maximal viewing time.