The Pro Church Tools Show with Brady Shearer The Historic Rise Of Gen Z Church Attendance
Oct 1, 2025
Gen Z is leading in church attendance, sparking discussions about why this generational shift is occurring. The hosts delve into the idea of revival versus media narratives, highlighting the nuances in faith data. They compare the social media habits of Gen Z and Gen Alpha, exploring how these differences affect engagement. Additionally, they discuss the effectiveness of outreach, like direct messaging new followers, and share personal insights on productivity and even their favorite fall fragrances. A dynamic blend of insights makes for an engaging discussion!
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Gen Z Leads In Attendance Frequency
- Barna's study shows Gen Z (18–28) attends ~23 services per year, higher than other generations.
- Frequency rose but overall volume may not, so interpret the data cautiously.
Frequency Rise Might Reflect Attrition
- Increased frequency could reflect that less committed people stopped attending, leaving a more committed subset.
- Don’t mistake higher frequency among remaining attendees for a broad revival without checking volume and composition.
Hopeful Storytelling Meets Data Skepticism
- Media and Christians both want good-news narratives, which can push premature revival claims.
- Alex sees the data as a small but meaningful hopeful sign to sustain ministry energy.