The Pro Church Tools Show with Brady Shearer Social Media’s Hidden Gift to Small Churches
Sep 24, 2025
Smaller churches hold a secret weapon in social media that larger ones can't access. The hosts discuss the shift towards prioritizing interests and locations over followers. They explain why traditional time-sensitive posts are now ineffective. Discover the unique advantage tiny churches have in reaching their community and how to utilize Instagram features for guaranteed visibility. Strategies on content mix and the importance of maintaining in-person connections are also shared, empowering churches to thrive online.
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Discovery Era Changes Everything
- Social platforms entered a discovery era where feeds show content by interests and location instead of just people you follow.
- That makes free reach unpredictable and time-sensitive posts ineffective for most accounts.
Supply vs. Demand Crushes Growth
- Content supply now far outpaces attention, which drastically reduced organic growth rates across accounts.
- Many churches see better content but smaller harvests, causing social media fatigue.
Get Added To Favorites
- Use Instagram's 'Add to Favorites' to guarantee your posts appear for selected followers.
- Ask your in-person congregation to add your account so you regain predictable access to their feeds.