The Pro Church Tools Show with Brady Shearer The Worst Part Of Church Comms (According To You)
Nov 19, 2025
Explore the top frustrations in church communications, starting with a fear of risk-taking and how audience personas can help shift mindsets. Discover practical advice on prioritizing events with a new promotional calendar that avoids overload. Address the common misunderstanding of creative timelines with clear deliverable expectations. Learn to manage last-minute requests through effective policies while maintaining a friendly tone. This episode offers valuable insights to enhance communication strategies and inspire congregations.
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Build Audience Personas
- Create audience personas to break the "we've always done it this way" mindset and design communications for real people.
- Use four practical personas based on real people to reframe decisions and inspire change in leadership.
Anchor Communications With Policy
- Install a comms policy that anchors decisions to mission, not opinions or feelings.
- Use clear rules like “awareness is not interest” to force communications toward action.
Prioritize Events By Levels
- Rank events into levels (1–5) so you only promote high-priority events widely and consistently.
- Use level-based playbooks to assign channels and preserve limited promo slots (emails, stage time).
