Christine Gritmon, personal branding expert, shares tips on utilizing personal branding for videographers. Topics include staying true to oneself, creating desired markets, and starting the branding journey. Emphasis on authenticity, consistency, and attracting ideal clients through genuine self-representation.

In this insightful episode, Ryan chats with David Masters about the transformative power of effective branding in video business. They delve into the importance of authenticity, building a legacy through branding, and the impact of strategic positioning. Whether you're a solo videographer or run a full-scale production company, this episode offers invaluable insights into elevating your business through thoughtful branding. Key Takeaways Discover the profound impact of authentic branding on your video business. Learn how to align your brand with your evolving business goals and values. Gain insights on the importance of strategic positioning and relationship-building in the video industry. About David Masters Davis is a fine artist, designer, and creative strategist with a passion for building brands that step up and stand out. He’s worked in the world of professional design for 16 years and has partnered with both national and international clients to build brands, product lines, and more. He is a visionary, big-picture type of creative, constantly exploring new creative outlets. He also has a passion for inspiring and mentoring the next generation and enjoys teaching Art and Design at the Collegiate level. When he’s not creating, he will most likely be found throwing a football or building Lego with their son, playing guitar and dancing with our daughters, or working outside cultivating our garden, fruit trees, and bamboo oasis.   In This Episode [00:00] Welcome to the show! [06:53] Meet David Masters [11:15] Why brand matters [18:57] Your personal brand [26:55] Using video in your brand [28:29] Your target audience [33:55] The value gap [43:31] Create your market [49:42] Where to start [56:10] Connect with David [57:30] Outro Quotes "Branding is not just about visuals; it’s about the promise and emotional connection of your business." "Understanding your brand can change everything – from your client interactions to your business strategy." "The journey of rebranding involves humility, open-mindedness, and a willingness to evolve." "Effective branding goes beyond the surface, impacting every aspect of your business, including client perception and service quality." "Authenticity in branding can create lasting relationships and open up new business opportunities." Guest Links Download the Remarkable Brand Audit Workbook Follow David Masters Group on Instagram Connect with David Masters on LinkedIn Connect with Masters Design on LinkedIn Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Check out the Store (including the Budget Maximizer 2.0) Fill out the form to Subscribe to the Studio Sherpas Community Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes page

In this introspective solo episode, Ryan Koral shares his personal journey and the lessons learned in almost 20 years of running a video production business. He discusses the importance of reflection, setting goals, and the power of focusing on the 'gains' rather than the 'gaps' in personal and professional life. Key Takeaways Discover the importance of intentional reflection and learning from past experiences to grow your video business. Understand the power of setting clear, ambitious goals and focusing on achievements to drive business success. Learn how to balance personal and professional growth in the ever-evolving landscape of video production. In This Episode [00:00] Welcome to the show! [01:23] Planning and vision for 2024 [07:12] The Gap and The Gain [10:30] The Roadmap for Optimism [11:12] Why are we doing this? [12:07] Celebrate your progress [14:36] Setting goals [16:33] Outro Quotes "Last year, I absorbed three books that really impacted me. 'The Gap and The Gain' was particularly powerful for me. I made some very proactive decisions about my health, both physical and mental, that have been really beneficial.” "I believe 10x is easier than 2x. I'm setting my goals and priorities for 2024, focusing on what I'm really wired to do and cutting out the rest.” "2024 is not waiting for me. It's important to find time away from day-to-day work to reflect and plan.” "What if you took some time for a brain dump? Think about what consumes your time, what impacts your revenue, and what brings you joy.” “At the end of the day, I reflect on the three best moments, whether personal or professional. This practice of recognizing daily achievements is really helping me.”​ Links  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

Join us in an exciting episode where Steve Govel shares his remarkable journey from New Jersey to Sydney, and how he founded Rising Tide Film. Discover the challenges and triumphs of changing careers, finding a niche, and turning a passion for the ocean into a successful business. Steve's story is a testament to the power of adaptability, vision, and passion in entrepreneurship. Key Takeaways Learn how to pivot careers and thrive in a new industry. Discover the power of niche specialization in video production. Gain insights into leveraging personal passions for professional success. About Steve Govel Steve Govel owns Rising Tide Film, a content production business based in Sydney that creates story-driven films and photographs for marine businesses. Steve started his career as a wedding and portrait photographer in New Jersey and now spends his days on the water, telling stories for boat brands and cleaning his gear from saltwater daily. In This Episode [00:00] Welcome to the show! [04:14] Meet Steve Govel [07:07] Learn while you earn [14:00] Caring about client success [19:09] Niching [21:37] Starting a podcast [37:59] Aligning with others [39:52] Connect with Steve [42:13] Outro Quotes "I always search for something I love - that led me to Rising Tide Film." - Steve Govel "The marine industry was a perfect blend of my passion and profession." - Steve "Embracing change and adapting to new environments was key to my success." - Steve "It's about finding the right people and business that align with your vision." - Steve Guest Links  Find Steve Govel online Follow Rising Tide on Instagram | YouTube | TikTok Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

Ever thought about leaving a stable job to pursue your dream? This week, we're joined by Tyler Hays, who shares his incredible journey from engineering to founding Vessel Creative, a successful video production company. Tyler's story is a masterclass in taking risks, building relationships, and turning a creative passion into a thriving business. Whether you're an aspiring entrepreneur or looking for inspiration, this episode is a must-listen. Key Takeaways Gain insights into transitioning from a traditional job to starting your own business. Learn the essentials of building a strong client base in the creative industry. Discover how to turn a passion for video into a thriving entrepreneurial venture. About Tyler Hays Moving from side-hustle to full-time can be a challenge, but staying committed to your goals gives you the best chance. When Tyler founded his video company, Vessul Creative, he was still a full-time process engineer at one of Forbes fastest growing companies. But he always had a passion for media. Eventually, he was able to work himself out of the job and run Vessul full-time. They are built upon a unique approach of problem-solving through creative content. They only take on a small amount of partners at any given time to create something beautifully effective and meaningful for their clients. In This Episode [00:00] Welcome to the show! [04:49] Meet Tyler Hays [15:26] Transitioning into entrepreneurship [26:20] Invest in being in small rooms [34:10] Clients pay for your process [35:43] Connect with Tyler [37:04] Outro Quotes “I was making about a little over 70,000 as an engineer... Is this it? Have I reached the pinnacle of my career?" - Tyler on career transition. "Every two or three projects, I just increase every two or three projects increase." - Tyler on growing his business. "The reason they're going to hire you is because of your approach and your process." - Tyler on the importance of client relationships. "Invest to get into small rooms... Those small rooms are really where I've found good client projects." - Tyler on networking. Guest Links Grab Tyler's personal budgeting template at ballinbudgets.com Find Vessul Creative online Follow Tyler Hays on Instagram Links Resources for Your Business (including the Full Focus Planner) FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

Ever wondered what it takes to leave a secure job and chase your dream? This week's episode features Lauren and Mitch McClure from Full Send, who share their exhilarating journey into entrepreneurship. Their story is more than just about business - it's about passion, family, and the courage to embrace change. You'll find inspiration, practical tips, and relatable experiences that will motivate you in your own journey. Key Takeaways Learn how to transition from a conventional career to fulfilling entrepreneurship. Discover the power of community and relationship-building in business growth. Get insights into balancing creative passion with business logistics in a family-run enterprise. About Lauren & Mitch McClure Mitch and Lauren are a husband/wife duo that quit their jobs (RN and Videographer for a local church) to start their own video production business called Full Send in 2022.  In This Episode [00:00] Welcome to the show! [03:10] Meet Lauren & Mitch McClure [05:54] Taking the leap into entrepreneurship [15:53] Working with your spouse [20:56] Dealing with constructive feedback [25:46] Defining clear roles [37:18] Tips for growth [44:24] Studio Sherpas Mastermind [46:45] Connect with Lauren and Mitch [48:08] Outro Quotes "We just decided to make everything as awesome as we can." - Mitch McClure on their approach to client projects. "You have to learn how to fight... this constant opportunity for conflict gives you the opportunity to come together and get closer." - Mitch on working with a spouse. "I've failed so many times...but now I've learned and we're going to do it differently." - Lauren on learning through failure. "Everything we're doing is new...there's a lot of insecurity in that." - Lauren on the challenges of starting a business. "Make or break your marriage... We try to keep marriage first." - Mitch on prioritizing their relationship. Guest Links Find Lauren & Mitch McClure online Follow Full Send on TikTok | Instagram | Facebook Follow Mitch McClure on TikTok Follow Lauren McClure on Instagram Connect with Lauren McClure on LinkedIn Links  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram check out the full show notes

This episode of the Grow Your Video Business show dives into the world of ambitious goal-setting and strategies for scaling a video business in 2024. We also explore the significance of Big, Hairy, Audacious Goals (BHAGs), drawing insights from Dr. Benjamin Hardy and Dan Sullivan's book, 10X Is Easier Than 2X. Reflecting on past business strategies, we discuss the transformative power of focusing efforts and resources to maximize business growth. Key Takeaways Learn the art of setting and achieving big, hairy, audacious goals for your video business. Discover how focusing on a single, impactful action can significantly scale your business. Understand the importance of aligning daily activities with your long-term business vision. In This Episode [00:00] Welcome to the show! [03:13] Setting and meeting big goals [09:59] 10x vs 2x [15:08] What are your goals? [16:49] Full Focus Planner [19:36] Homework [22:12] 10xFilmmaker [23:10] Outro Quotes "The journey from setting a million-dollar revenue goal to achieving it – a tale of perseverance and strategy." "The transformative power of BHAGs in shaping the future of your video business." "Why focusing on fewer, larger goals can be more effective than spreading efforts thin." "Insights from 10X Is Easier Than 2X: A new perspective on scaling your business." "Reflections on past business strategies and their lessons for future growth." Links Find out more about the 10xFILMMAKER community Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes Books Mentioned 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less, by Dan Sullivan and Dr. Benjamin Hardy Full Focus Planner, by Michael Hyatt The EOS Life: How to Live Your Ideal Entrepreneurial Life, by Gino Wickman

In this final episode of 2023, Ryan reflects on the valuable lessons learned in the video business throughout the year. Emphasizing the significance of having a niche and resonating with one's work, Ryan discusses the challenges of project management faced by even seasoned professionals and highlights the importance of learning and evolving from those experiences. Looking forward to 2024, the focus is on refining processes, leveraging strengths, and connecting with ideal clients, with a strong recommendation for joining communities and seeking coaching to enhance personal and professional growth in the video industry.  Key Takeaways Understand the power and importance of niche specialization in the video business. Learn from a real project management mishap to better handle future challenges. Gain insights into personal and professional growth as a video business owner. In This Episode [00:00] Welcome to the show! [02:06] Facing a difficult year [04:57] Niching to overcome hard times [09:04] Biggest win in years [11:19] Finding what you really want [17:05] Biggest mistake in years [32:18] Key takeaways [37:51] Outro Quotes "This year taught me the importance of having a niche in the video business. It's not just about the work, but about finding what truly resonates with you." "One major takeaway: even seasoned professionals can encounter project management hurdles. It's all about how we learn and evolve from these experiences." "Looking ahead, 2024 is about refining our processes, focusing on our strengths, and really connecting with our ideal clients in the video industry." "Joining communities and seeking coaching can dramatically change the trajectory of your video business. It's about learning from others and growing together." "Reflecting on the past year, it's clear that personal growth is just as important as professional growth in the video business." Links Find out more about the 10xFILMMAKER community Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

In this insightful episode, host Ryan talks with Dr. Emily Anhalt, a psychologist and emotional fitness consultant. They explore the intricacies of emotional health in the creative industry. Dr. Anhalt offers profound insights into the importance of mental health for entrepreneurs and creatives, discussing how emotional fitness can profoundly impact personal and professional lives. This episode is a deep dive into understanding the balance between mental well-being and creative productivity. Key Takeaways Insights into how mental health and emotional fitness can enhance creativity and productivity. Understanding the unique emotional challenges faced by creatives and entrepreneurs, and how to address them. Practical tips and exercises for improving emotional well-being while pursuing creative passions. About Emily Anhalt Dr. Emily Anhalt is a psychologist, emotional fitness consultant, and the Cofounder and Chief Clinical Officer of Coa, your gym for mental health. She studied psychology at the University of Michigan and attained Masters and Doctorate degrees in Clinical Psychology in Berkeley, California.  For the past thirteen years, Dr. Anhalt has been working clinically with executives, founders, and tech employees, and has conducted extensive research with prominent psychologists and entrepreneurs about how leaders can improve their emotional fitness. Dr. Anhalt has matched more than 800 people into therapy, and has collaborated with some of the fastest-growing technology companies in the world including Google, Asana, TEDx, GitHub, NASDAQ, Unilever, Bloomberg, and Salesforce. In This Episode [00:00] Welcome to the show! [02:51] Meet Emily Anhalt [03:23] Relationships drive the world [04:12] Create space to be creative [05:40] Find your fit [08:26] Agency over your own life [12:39] Starting your emotional fitness journey [16:07] Live emotional pushups [28:03] Emotional fitness and business success [33:54] Finding community [37:48] Connect with Emily [39:34] Outro Quotes "Creativity needs emotional health as its foundation." "Understanding your mental well-being is key to unlocking your creative potential." "Emotional fitness can be your greatest asset as a creative professional." "Navigating emotional challenges is essential for a successful creative journey." "Simple exercises can make a profound difference in your creative output." Guest Links Find Dr. Emily Anhalt online COA: Your Gym for Mental Health Follow Dr. Emily Anhalt on Instagram | Twitter Listen to the podcast: Emotionally Fit with Dr. Emily Anhalt Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

In this episode of "Grow Your Video Business," we dive deep into the world of video production with special guest Josh Emerick, an Ohio-based filmmaker and DP. Together, we explore the crucial role of confidence in pricing video services effectively and ensuring you're valued appropriately in the industry. Discover actionable strategies for attracting and collaborating with high-value clients who share your vision, as Josh shares his wealth of experiences in client relationship building. Furthermore, we delve into the mindset shift needed to cultivate unwavering confidence in your video business, offering tips on thinking differently and embracing your unique journey.  Plus, we address listener questions about overcoming challenges and maintaining confidence in the competitive realm of video production. Tune in to gain valuable insights and actionable takeaways to elevate your video business to new heights. Key Takeaways Discover the key to pricing your video services effectively and charging what you're worth. Learn actionable strategies for working with better clients and making a greater impact in the production industry. Gain insights into building confidence in your video business and thinking differently to achieve success. About Josh Emerick Josh is an Ohio-based video producer and DP who intensely loves organizing. He loves to demystify the video production process so art and teams can thrive and make it a fun, low-stress setting. He runs a handful of video production companies and coach creatives. Their music video company is JECP, Corporate is Myelin, weddings are PRSRVE, and coaching is housed under Theal. Their core values and process unify all three, serving a consistent experience across the board. In This Episode [00:00] Welcome to the show! [03:31] Meet Josh Emerick [06:33] You have value to share [13:02] Navigating the year [15:10] Mastering proposals [21:40] Why music videos? [26:29] Marketing yourself [38:41] Growth through curiosity [42:41] Connect with Josh [43:28] Outro Quotes "Confidence is the key to pricing yourself effectively and getting what you're worth in the video production industry." "Working with top-tier clients can change the game for your video business, and we'll show you how." "Success in the video business is all about thinking differently and building unwavering confidence." Guest Links Follow Josh Emerick on Instagram | Facebook Get your FREE 3 Layers to Storytelling Starter Kit Get the Discovery Call Starter Kit Links  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes Books Mentioned Company of One, by Paul Jarvis