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Grow Your Video Business

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Apr 29, 2024 • 38min

383. The Art of Business and Creativity: Insights from Pat Taggart

In this episode, we delved into the fascinating world of storytelling and entrepreneurship with Pat Taggart, a seasoned creative professional. Pat shared insights into his journey as a storyteller and entrepreneur, highlighting the importance of creativity, passion, and resilience in achieving success. We explored the intersection of business and storytelling, uncovering how effective narratives can drive engagement and connect with audiences on a deeper level. From discussing the evolution of storytelling in the digital age to sharing practical tips for aspiring entrepreneurs, this episode offered a rich tapestry of wisdom and inspiration for anyone looking to harness the power of storytelling in their endeavors. Key Takeaways Storytelling is a Powerful Business Tool: Pat Taggart emphasized the significance of storytelling in entrepreneurship, showcasing how compelling narratives can captivate audiences, build brand identity, and drive business success. Authenticity Matters: One key takeaway was the importance of authenticity in storytelling. Pat highlighted the value of genuine, heartfelt narratives that resonate with audiences on a personal level, fostering trust and connection. Adaptability is Essential: As the digital landscape continues to evolve, entrepreneurs must stay adaptable and innovative in their storytelling approaches. Pat discussed the need to embrace change, experiment with new mediums, and tailor narratives to suit diverse platforms and audiences. Passion Fuels Success: Finally, passion emerged as a driving force behind entrepreneurial endeavors. Pat's journey underscored the importance of pursuing projects that align with one's passions and values, as genuine enthusiasm can fuel creativity, resilience, and long-term success. About Pat Taggart  Pat Taggart is the Founder & Chief Creative of SkyBlue Creative, a video storytelling team based in Philadelphia PA.  Pat is allergic to traditional corporate videos with their stiff scripts and choreographed handshakes. Trusting that the story already exists and doesn’t need to be created, Pat’s sole focus on production day is making his clients comfortable to share their story with authenticity. He’s a husband, a father of two, loves hockey, hates coffee and is currently working on a documentary about the greatest (and craziest) annual radio contest of all time.   In This Episode [00:00] Welcome to the show! [05:36] Meet Pat Taggart [10:55] What is a mastermind group? [13:24] The Abundance Mindset [19:47] Don’t be afraid to step out [21:40] Building a business vs building a job [23:33] Telling the story that already exists [27:23] Freedom through delegation [31:07] The secret to getting raving reviews [35:42] Connect with Pat [36:47] Outro Quotes "Success isn't just about reaching the destination; it's about enjoying the journey along the way." "Innovation thrives on the edge of discomfort." "Challenges are just opportunities in disguise." "The most valuable lessons often come from unexpected sources." "True leadership is not about being in control; it's about empowering others to reach their full potential." Guest Links Find Pat Taggart online Connect with Pat Taggart on LinkedIn Links Find out more about the Studio Sherpas Mastermind group Find out more about 10xFILMMAKER   Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
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Apr 22, 2024 • 48min

382. Legal Contracts for Creative Entrepreneurs: A Conversation with Ashley Fillingim

In this engaging episode, we dive into the often-overlooked world of contracts and legal protections for creative entrepreneurs with Ashley Fillingim, the managing partner at Sandstar Law, LLC, and president of Kick Ash Life, LLC. From the picturesque setting of a beachside location, Ashley shares her journey from a traditional legal career to discovering her passion for helping solopreneurs and small business owners navigate the complexities of legal protection. She emphasizes the importance of contracts not just as legal necessities but as foundational tools for building and sustaining healthy business relationships. Key Takeaways Contracts as Relationship Tools The Importance of Legal Structure for Business Ownership and Rights of Creative Content Regular Contract Review and Update About Ashley Fillingim Ashley Fillingim believes in legal confidence, simplified. She helps business owners establish solid foundations, protecting coaches and creators with legal ease, not legalese. After two decades at a top-tier international law firm, Ashley walked out of the office high rise, trading high heels for flip flops and beach sunsets–now empowering business owners to advocate for themselves and to protect the relationships at the core of those businesses. In This Episode [00:00] Welcome to the show! [03:42] Meet Ashley Fillingim [04:45] The love language of contracts [12:49] Keep your contracts updated [21:18] Using AI for contracts [23:34] Contracts for small businesses [42:55] Connect with Ashley [44:23] Outro Quotes "Contracts are really about relationships. They're relationship builders in that they help us get really clear at the beginning of a relationship, how we're going to go on." - Ashley Fillingim  "You can have a separate LLC for your business... It's super important to, like you said, keep your business assets and your personal assets separate." - Ashley Fillingim "Who owns what's produced? Is your name on it anywhere? Do they get to slice and dice it later? Can you use it for promotional purposes?" - Ashley Fillingim "Every six months, at least every year, go back to your contract and take a look at it and make sure everything you learned, all the tough things that you learned in the last year are now taken care of in that contract." - Ashley Fillingim "The bigger your business gets, the more exposure you have, the bigger the contract is, the more money that's coming in from one particular client, the bigger your exposure." - Ashley Fillingim Guest Links Follow Ashley Fillingim on Instagram Connect with Ashley Fillingim on LinkedIn Go to KickAshLaw.com for templates, training, and resources (use this link for the discount) ashley@sandstarlaw.com for legal advice, etc. KickAshLife podcast & blog (unrelated to law) Links Find out more about the 10xFILMMAKER Find out more about the Onward Summit Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
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Apr 8, 2024 • 43min

380. Learn The Two-Hour Cocktail Party Blueprint to Grow Your Business with Nick Gray

Welcome to another episode of our podcast where we dive deep into the art of creating meaningful connections and unforgettable gatherings. Today, we're thrilled to have Nick Gray, the visionary founder of Museum Hack and the brilliant mind behind the book "The Two-Hour Cocktail Party," join us for a conversation that promises to reshape your approach to hosting. Key Takeaways The importance of hosting events to build networks and bring people together. Creating personal and memorable experiences by hosting events at one's home. Utilizing specific structures and icebreakers to facilitate engagement and connection at parties. The impact of personal invitations and the concept of 'mixing buckets' to foster diverse connections.  About Nick Gray  Nick Gray is an entrepreneur and best-selling author living in Austin, Texas. He started and sold two successful companies: Flight Display Systems and Museum Hack. Nick is the author of The 2-Hour Cocktail Party, a step-by-step handbook that teaches you how to build big relationships by hosting small gatherings. Over 75,000 people have watched his TEDx talk about why he hates most museums. He’s been featured in The New York Times, The Wall Street Journal, and New York Magazine called him a host of “culturally significant parties.”  In This Episode [00:00] Welcome to the show! [05:52] Meet Nick Gray [13:34] Starting out with Hosting [15:28] Hosting as a business strategy [17:11] The formula [23:46] You CAN get better [25:52] Example case study [31:40] Getting people to show up on time [33:02] The impact on your network [39:34] Connect with Nick [40:58] Outro Quotes  “I'd rather have someone leave my party hungry rather than bored.” - Nick Gray “You’ve got to mix the buckets. Not everybody is going to become best friends, but there will be some people who hit it off that are going to blow your mind.” - Nick Gray  “I have a whole chapter dedicated to why you should host at your home. When you host in your home, it is such a vulnerable act to bring someone into your personal space and it really shifts the relationship.” - Nick Gray Guest Links   Find Nick Gray online Follow Nick Gray on Instagram | Facebook | Twitter | TikTok | YouTube Connect with Nick Gray on LinkedIn The 2-Hour Cocktail Party, by Nick Gray Party Reminder Messages: The 3 You MUST Send How to Host a Party in a Small Apartment Where to Throw a Party? Ideas and Venues for 2023 Party Times: Start, End, & Best Times Icebreaker Name Tags: Examples and How to Do It RIGHT How to Host an Event: Parties & Networking Icebreaker Activities for Your Next Event Friendship Recession Website 7 Small Trade Show Booth Ideas for 2023 Links  Download the PDF resource guide to Unlock the Power of AI  Find out more about the Onward Summit  Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
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Apr 1, 2024 • 33min

379. Beyond Profit: Cultivating Impact and Purpose in Business with Mike Gingerich

In this inspiring episode, Ryan Koral is joined by Mike Gingerich, an entrepreneur, author, fitness addict, and globally minded business guy. Broadcasting from Costa Rica, Mike shares his mission of "Add Value, Be Uncommon," emphasizing how personal missions can guide professional endeavors. Mike talks about the transformative power of taking vision trips to places like Ecuador, enhancing his business perspective, and fostering a deeper understanding of impact beyond profitability. He encourages entrepreneurs to think about their legacy, the balance between profit and purpose, and the enrichment that comes from contributing positively to people and the planet. Key Takeaways Embrace a mission that transcends personal and professional life to guide your actions and business decisions. Vision trips can provide new perspectives on impact, encouraging a holistic approach to business that includes profit, people, and the planet. The importance of reflecting on the legacy and broader impact of your work, challenging yourself to contribute meaningfully to the community and the world. About Mike Gingerich Entrepreneur, author, fitness addict and globally minded business guy who seeks to live a life of impact that is uncommon.  I actually have "Add Value and Live Uncommon" tattooed on my body! In This Episode [00:00] Welcome to the show! [04:24] Meet Mike Gingerich [06:46] Developing your mission [09:12] Global impact [15:55] The three P’s [18:57] Finding a deeper purpose [22:09] The Power of Generosity [25:14] From transactional to value [28:50] Connect with Mike [31:55] Outro Quotes "I have my mission tattooed on my body, 'Add Value, Be Uncommon' — a daily reminder of my purpose." "Running a marathon in northern Iraq to raise funds was one of those uncommon steps that define my mission." "A vision trip to Ecuador transformed my understanding of impact, highlighting the power of microfinance in empowering at-risk communities." "It's about how we can add value not just through transactions but through every interaction and relationship we build." Guest Links The 3P Impact Community Follow Mike Gingerich on Instagram | YouTube | Twitter Follow iGive Global on Instagram Links Find out more about 10xFILMMAKER   Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
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Mar 25, 2024 • 47min

378. Growing a Wedding Film Empire with Jason McCutchen

This episode features Jason McCutchen, a seasoned wedding filmmaker, YouTuber, and podcaster. Jason shares insights on scaling a wedding film business, emphasizing the importance of efficient project management, creating a learning pathway for team members, and the significance of maintaining high standards across numerous projects. He discusses the transition from commercial to wedding filmmaking, strategies for training new talent, and the critical role of communication and structured tasks in team development. Key Takeaways Learn how to efficiently manage multiple projects while maintaining high-quality standards. Discover strategies for training and developing a diverse team of filmmakers at various skill levels. Understand the importance of clear communication and structured tasks in ensuring team success and business scalability. About Jason McCutchen Jason McCutchen is a wedding filmmaker, YouTuber at Wedding Film School, and podcaster who has grown multiple brands to over 200 weddings a year grossing over 7 figures. Jason's passion for systems and team building have created a sustainable model of excellence and sustainability for his studio and he is passionate about helping artists get out of their own way and make more money while still making work they are proud of.  In This Episode [00:00] Welcome to the show! [04:23] Meet Jason McCutchen [09:41] Secrets for scaling [12:48] Be willing to adjust [13:33] Project management [19:29] Practical improvement [28:33] Master training to scale well [42:00] Demystify your creativity [44:12] Connect with guest [45:29} Outro Quotes "Creating wins for your team is the number one job of a boss." "We run our wedding film business like a marketing company, with hard deadlines and accountability." "Every aesthetic is reproducible if you understand it as a pattern of your sensibilities." "Don’t limit yourself with preconceived notions. Be creative not just with your camera but with your business." Guest Links Find Jason McCutchen online Follow New England Wedding Films on Instagram Follow Huxley Film on Instagram Follow The Wedding Film School Show on Instagram | YouTube Listen to The Wedding Film School Show podcast Links Find out more about 10xFILMMAKER   Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
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Mar 18, 2024 • 25min

377. AI Revolution in Video Production: Navigating the Future

In this thought-provoking solo episode, Ryan Koral delves into the transformative effects of Artificial Intelligence (AI) on the video production world. From personal anecdotes to industry-wide implications, Ryan explores how AI technologies like ChatGPT and Sora are reshaping content creation, from writing emails to generating photorealistic images and videos. He contemplates the future role of video professionals in an AI-dominated landscape, emphasizing the importance of strategy, storytelling, and human touch in maintaining relevance and adding value for clients. Key Takeaways Insights into how AI is revolutionizing the content creation process, offering both opportunities and challenges for video professionals. The critical importance of evolving from being just a "tripod" to a strategist and storyteller in the age of AI. Strategies for leveraging AI to enhance efficiency and creativity, while focusing on unique human skills that AI cannot replicate. In This Episode [00:00] Welcome to the show! [01:09] AI and filmmaking [02:37] Larger implications of AI [07:43] Don’t become obsolete [11:28] Leveraging AI for your business [16:35] Planning for the future [21:06] Outro Quotes "ChatGPT has become more than just a tool; it's like a companion for brainstorming and refining ideas." "Tyler Perry's reaction to Sora highlights the urgent need for video professionals to reassess their value proposition." "Being a strategist and guide for our clients is becoming increasingly crucial as AI takes on more production tasks." "The potential of AI in video production forces us to rethink how we add value beyond technical skills." Links Sora from OpenAI Midjourney "Tyler Perry Puts $800M Studio Expansion on Hold," Hollywood Reporter Get your hands on this Video Blueprint sample to see exactly what a client's paying us $2500 for. Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
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Mar 11, 2024 • 32min

376. Discipline Meets Strategy: Behind the Scenes Coaching Call with Frank Farrell

Episode 376 Overview In this insightful episode of "Grow Your Video Business," Ryan Koral dives deep into the importance of having discipline in both personal and professional life, drawing parallels from his own experiences in high school football to the video production business. He emphasizes the significance of having a vision, a plan, and how these elements fuel discipline, leading to success. The episode also explores the impact of strategic growth through effective client attraction strategies, sharing firsthand experiences of securing projects by establishing genuine connections and showcasing expertise. Key Takeaways Discover the foundational role of discipline in achieving success and how to cultivate it in your business. Learn how having a clear vision and plan can streamline your path to growth and prosperity in video production. Gain insights into attracting clients by leveraging genuine connections, showcasing expertise, and providing unparalleled value. About Frank Farrell Frank Farrell stumbled into the world of video production as a child when he discovered old film equipment in his attic. Ignoring his father's warnings, he delved into filmmaking, showcasing his creativity early on by producing short 8mm films. Recognized for his ingenuity in grade school, he quickly mastered the latest technology, leading him to establish Custom Video Productions in 1978 during his junior year of high school. His journey continued through college, where he secured a summer internship and later became the go-to video expert for major corporations like Bell Laboratories, AT&T, and Lucent Technologies, showcasing his enduring passion and dedication to sharing his creative vision. In This Episode [00:00] Welcome to the show! [03:33] Developing discipline [11:10] Attracting clients [13:31] Successful client communication [19:43] Ensuring profitability [26:18] Learning from others [31:36] Outro Quotes “My journey from high school football to running a successful video production business taught me the invaluable role of discipline." "Without a vision or a plan, it's nearly impossible to maintain discipline and achieve success." "Our most unique client engagements and how we attracted them through genuine connections and showcasing our expertise." "The significance of strategic planning in video business growth and client satisfaction." Guest Links Find Frank Farrell online Follow Frank Farrell on Facebook | YouTube Connect with Frank Farrell on LinkedIn Links Find out more about 10xFILMMAKER  Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
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Mar 4, 2024 • 42min

375. Breaking Boundaries through Directing, Dreaming, and Doing with Roxana Baldovin

This episode features an insightful conversation with Roxana Baldovin, a multi-talented writer, director, and actress known for her vibrant and creative work in the music video industry, including the acclaimed video for Doja Cat's "Tia Tamara." Roxana shares her journey, from the challenges of navigating the industry and breaking out of being pigeonholed, to her personal projects and vision for the future. She offers valuable advice for aspiring directors and creators, emphasizing the importance of confidence, persistence, and seizing opportunities. Key Takeaways Navigating Industry Challenges: Listeners will learn strategies for avoiding pigeonholing and making strategic career moves. Creative Process Insights: Gain insights into Roxana's approach to directing and storytelling, including the importance of editing and post-production. Pursuing Your Passion: Be inspired to chase your dreams with confidence, leveraging every opportunity to advance your career. About Roxana Baldovin Roxana, señora directora, is a spiritual visionary director who has garnered close to one billion views from her videos featuring stars such as Snoop Dogg, Wiz Khalifa, Saweetie, Doja Cat, and G-Eazy—to name a few. Her psychedelic-inspired artistic taste can be seen in her video “Tia Tamera,” which Pitchfork named in the top 20 videos of 2019. In This Episode [00:00] Welcome to the show! [03:13] Meet Roxana Baldovin [06:52] Balancing passion and profit [10:05] Giving yourself room to grow [13:06] The Music Video Myth [21:25] Juggling multiple projects [26:16] What is your dream? [28:57] Focus on what you want to do [30:54] The power of your network [39:19] Connect with Roxana [40:29] Outro Quotes "The main bulk of directing actually comes down to writing... that's where the magic happens." "Finding a good editor can transform your time and creative process." "Even at the biggest scale, we're all trying to claw our way out of being pigeonholed." "I used to be super proud of it... My personal style and taste has changed." "It's very bright and very saturated... that kind of dictated the type of work I did afterwards." Guest Links Find Roxana Baldovin online Follow Roxana Baldovin on Instagram | TikTok  Hollywood Fringe Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
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Feb 26, 2024 • 48min

374. Elevate Your Pricing Model: with Bri Seeley

In this enlightening episode, Ryan is joined by entrepreneur coach Bri Seeley to discuss the critical shift from time-based to value-based work for videographers and business owners. They explore the importance of recognizing the true value of one's work, moving beyond hourly rates, and the impact of this approach on business growth and personal freedom. This episode is a must-listen for those seeking to transform their business mindset and practices. Key Takeaways Learn how to transition from time-based billing to value-based pricing to maximize your business potential. Understand the importance of recognizing and charging for the true value of your work. Discover strategies for enhancing business growth and personal freedom by shifting your pricing model. About Bri Seeley TEDx Speaker and award winning entrepreneur Bri Seeley is The Entrepreneur Coach. She works with ambitious entrepreneurs to evolve the business they have into the freedom-based business they dream of. You know it’s time to work with Bri when you have gone as far as you can with what you know, and it’s time to bring in an expert with 17-years of experience who can take you further than you currently imagine. You may have seen her winning awards for Female Entrepreneur of the Year in 2023 and Business Coach of the Year in 2020 or on any number of press outlets such as Good Morning America, The TODAY Show, Forbes, Entrepreneur, Women’s Health and more. In This Episode [00:00] Welcome to the show! [03:17] Meet Bri Seeley [07:13] The right mindset for running a business - healthily [19:56] Stop trading time for money [25:52] Breaking out of the cycle [29:49] Working in vs on your business [33:52] Value based pricing [38:38] Communicating your value [44:26] Connect with Bri [45:16] Choosing a different perspective [46:46] Outro Quotes "Exploring the shift from hourly rates to value-based pricing with entrepreneur coach Bri Seeley." "Bri Seeley shares insights on why your time is worth more than you think." "Understanding the real impact of your work: A new perspective on business pricing." "Learn how to calculate the true value of your services and charge accordingly." "Embrace the mindset change that can lead to greater business success and personal freedom." Guest Links Free Training for Entrepreneurs: The Reset Follow Bri Seeley on Instagram | Facebook Links Download the PDF resource guide to Unlock the Power of AI  Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes
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Feb 19, 2024 • 47min

373. Revolutionizing Your Online Presence: Social Media Strategies with Katie Brinkley

In this episode, Ryan talks with social media expert Katie Brinkley about effective strategies for using social media to grow your video business. Katie shares insights on the importance of intentional content creation, the value of community building, and the benefits of diversifying content types to align with various platforms and audience preferences. Key Takeaways Discover how intentional content creation can significantly boost your social media presence. Learn the importance of community building and how it can reduce the need for frequent posting. Understand the value of diversifying content types to cater to different platform algorithms and audience preferences. About Katie Brinkey Katie Brinkley has been leveraging social media to grow audiences and income for over 19 years. Since the time of MySpace, she's helped her clients build a strategy to attract the right followers and generate consistent inbound leads in as little as an hour a week. From building corporate-level growth strategies for AT&T and DirecTV to implementing done-for-you social media for entrepreneurs, tech startups, and consultants, Katie has been at the forefront of the changes in how buyers engage on social media. Utilizing her platform-agnostic strategies, Katie's clients have been able to see bottom-line results at every stage of the sales process. Katie's history of radio journalism mixed with her social aptitude allows her to bring a unique insight and leverage her client stories to the forefront of their social strategy. In This Episode [00:00] Welcome to the show! [03:22] Meet Katie Brinkley [04:15] The Social Shift [09:43] Knowing your audience [17:39] Getting started [25:52] Building the audience that you want [31:29] Take back your time [34:38] The 4 post strategy [43:52] Connect with Katie [45:00] Outro Quotes "Social media wasn't intended for overwhelming content creation. Being more intentional with our time and content leads to building a stronger community around our businesses and brands.” "Consistency is key. Whether you post every day or four times a week, success comes from showing up.” "This is an excellent opportunity to share your story, client testimonials, and showcase some of your best work. Tailor your messaging based on who your audience is.” "It's crucial to create content in the way that the platform and your audience prefer. Not everyone consumes only video content, so diversifying your content type is essential.” Guest Links Follow Katie Brinkley on Instagram | Facebook The Social Shift, by Katie Brinkley Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Check out the full show notes

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