402. The Role of Creatives in Society with Robert Teegarden

Sep 9, 2024

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Robert Teegarden, owner of Create Your Own Path Productions, shares his journey into running a video business and the importance of creativity in society. He discusses the role of creatives in shedding light on different perspectives and telling stories.

Robert emphasizes the need for creatives to respond to the needs of the world and act on their ideas. He also highlights the value of consistent practice and getting the reps in to improve one's craft. Robert’s work today focuses on small business video marketing and production in the health and wellness and music niches.

The conversation explores the importance of consistent and high-quality visual communication in building brand value and perception. It emphasizes the need for creatives to understand the business side of their work and translate their creativity into tangible ROI for clients. The concept of repurposing content and creating a suite of services is discussed as a way to maximize value for clients.

The conversation also highlights the power of behind-the-scenes content in humanizing brands and building authentic connections with consumers. The key takeaway is to focus on the purpose and joy of being a creative and to remember the impact and value of the work being done.

Key Takeaways

Creatives have a unique role in society to shed light on different perspectives and tell stories.
Responding to the needs of the world and acting on creative ideas is essential.
Consistent practice and getting the reps in are crucial for improvement.
Small business video marketing and production can be focused on specific niches like health and wellness and music. Consistent and high-quality visual communication is crucial for building brand value and perception.
Creatives need to understand the business side of their work and translate their creativity into tangible ROI for clients.
Repurposing content and creating a suite of services can maximize value for clients.
Behind-the-scenes content is powerful in humanizing brands and building authentic connections with consumers.
Focus on the purpose and joy of being a creative and remember the impact and value of the work being done.

About Robert Teegarden

Robert is a life-long creative. He started as a musician and has traveled the world performing as a vocalist and bassist. He has a Masters and undergraduate in Music Business and worked in the industry for 15 years.

In his early 30s, he left his corporate job and started making short films and the rest is history. He has been the creative alongside Ron "Boss" Everline, Kevin Hart's personal trainer and business partner, and worked with several multinational brands like Chase, Yamaha, Easton Sports Cellucor and more.

In This Episode

[00:00] Welcome to the show!
[04:19] Meet Robert Teegarden
[07:51] A Creative's Role In Society
[11:51] Robert's Journey Into Production
[23:40] Maximize Value For Your Client
[39:41] Connect With Robert
[40:27] Outro

Quotes

“We occupy a very specific role in society and we have this need and ability to be able to kind of make sense of the world around us. And having that understanding that your work matters and the stories that you're telling matter and your ability to do that is a skill set that not very many people have.” - Robert Teegarden

“We have a role and a purpose, and it’s to be able to shed light on these things, the nuance of what life, society, and culture is. And I don’t think that that’s a job set for just every person to have. It’s a very specific way that you have to view those things. It’s a gift, really. It’s a privilege to be able to do it.” - Robert

"You talk about there being a need in the world and, as creatives, some of us see that need and then respond to that need.” - Ryan Koral

“I think a huge Cardinal sin is like you have these beautiful spaces that you create as a small business and then you just don't have the communication, the outbound communication to back that up." - Robert