391. Using Short Form Video to Attract Video Clients with Austin Falter

Jun 24, 2024

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In this episode of the podcast, Ryan sits down with Austin Falter, the dynamic founder and CEO of Falter Media. Austin shares his inspiring journey from starting as a freelance videographer in college to establishing a niche video business that serves entrepreneurial doctors. They discuss the importance of niching down, the challenges and benefits of focusing on a specific market, and the impact of social media and organic content on business growth. Austin also gives a glimpse into his personal life and interests, adding a fun and relatable touch to the conversation. Whether you're a seasoned video professional or just starting out, this episode is packed with valuable insights and practical advice.

Key Takeaways

Niching down can significantly enhance your expertise and the quality of service you provide.
Organic content is crucial for long-term growth, especially in niche markets.
Balancing personal interests with professional goals can create a more relatable and engaging brand.
Understanding your audience deeply can lead to more effective and tailored content strategies.

About Austin Falter

Austin is a GenZ business owner, a TEDx Speaker, a content creator and video agency owner. He helps Doctors and Health coaches grow using shortform video and video podcasts... His own social media has been the greatest marketing channel for his agency next to word of mouth!

In This Episode

[00:00] Welcome to the show!
[03:20] Meet Austin Falter
[06:40] Developing A Niche
[13:40] Marketing In A Video Business
[27:14] Tactics For New Clients
[32:36] How Having a Niche Helps
[39:08] Connect with Austin
[40:03] Outro

Quotes

"I realized how unproductive having a general audience is... I need to really figure out who I want to serve."

"If you're frustrated in your video business, it's probably because you aren't an expert."

"When you present your offer to a specific group, it becomes easier to create packages that really serve them."

"Organic content is a long-term game, but it's worth it when you start seeing consistent engagement and leads."

"The more I've leaned into my niche, the more confidence I'm gaining in the choice to go niche."