389. AI as a Creative Partner: Insights from Kim Garst

Jun 10, 2024

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In this episode of the Grow Your Video Business Show, host Ryan discusses the potential of AI in the creative industry with AI expert Kim Garst. The conversation covers how AI can enhance content creation for service providers, overcome common business challenges, and be utilized as a creative partner. They explore applications like content repurposing, faceless content, and chatbots for improved business efficiency and client satisfaction. The episode also features practical tips on maintaining human connections in a tech-driven world and leveraging AI to work smarter, not harder.

Key Takeaways

The Dual Nature of Technology: Both Kim and Ryan kick off the discussion by addressing the dual nature of technology, particularly AI. Just like social media, AI has its benefits and drawbacks. Both agree that as we embrace AI, it's crucial to focus on leveraging its benefits while being mindful of its limitations.
AI as a Creative Partner: Kim emphasizes the potential of AI as a "creative partner" for service providers. The fascinating aspect here is the ability of AI to understand and replicate a client's voice, making the content creation process much more efficient. For anyone in the business of content creation, the ability to generate a client's voice in a text or video format can save hours of manual work and ensure consistency.
AI in Short-form Content: Ryan sheds light on how AI can be particularly valuable in short-form content production. By sending clients 5-7 scripts weekly, Kim's team ensures that clients spend just a few minutes each week creating high-quality, intentional content. This strategic approach has proven successful, particularly when dealing with busy clients who often lack the time and resources to produce regular content.
The Reality of Faceless Content: Interestingly, the conversation segues into the emerging trend of faceless content. According to Kim, faceless content—content where the creator doesn't appear on camera—is outperforming personal content in some algorithms. Despite this trend, both agree that appearing on camera still holds value, especially for those who are the face of their business. For those who are uncomfortable appearing on camera, Kim suggests alternatives like tutorial.

About Kim Garst

Kim Garst is a renowned marketing strategist and speaker pioneering the use of artificial intelligence in digital marketing. With an eye on innovation, Kim fearlessly embraces change, constantly exploring new opportunities. Her relatable, actionable advice guides entrepreneurs to harness AI, simplifying complex technology to drive growth. Named a Top 10 Influencer by Forbes, Kim leads the way in combining human creativity and AI. Join her thriving community to unlock your potential with her visionary guidance.

In This Episode

[00:00] Welcome to the show!
[02:44] Meet Kim Garst
[03:32] Leveraging AI In Business
[08:32] Converting Content To Profit
[10:30] Faceless Content
[19:46] A Creative Partner
[22:31] Monthly Workshops
[24:39] Intentional Content
[26:03] Using A Framework
[29:25] Providing Freebies & Communities
[30:20] Funneling
[34:30] Connect With Kim
[36:02] Outro

Quotes

“AI can be an incredible creative partner for you and me.” - Ryan Koral

“I don't think AI is going to replace you. I think it's going to… you're going to be replaced by someone using it.” - Kim Garst

“It's easy to just be like, Oh my gosh, like I can't believe what it can do.” - Ryan Koral

“It is my creative partner and it allows me to… you're still in charge, large and in charge, you know, what you put in is what you get out.” - Kim Garst