Grow Your Video Business

Getting likes and followers on social media is nice, but it’s not what’s going to define the success of your business - sales are. However, making sales depends on a well-crafted marketing strategy which may not be what you’re interested in spending your time and energy on. I’m really excited to have Chris Smith here today to help break down this daunting topic. Chris Smith is the co-founder of Curaytor and the author of The Conversion Code. His company helps other businesses with digital marketing and advertising campaigns so that they can quickly find their perfect customers. In less than four years, Chris used the blueprint in The Conversion Code to grow Curaytor to nearly $15 million in annual recurring revenue. His work has been featured in Forbes, Inc., Entrepreneur Magazine and many other publications. Throughout this interview, Chris shares what he knows about building sales alongside building your brand. This takes both being up to date on the latest trends in sales, but also sticking to time-tested methods. Chris also explains how you as the content creator can add revenue and make sure that as many people as possible see your work all at the same time. He also shares his wisdom on why it’s more important to specialize in one industry than to try to serve all of them. This interview is going to inspire you to take a serious look at how you are selling your services and you’re going to walk away with actionable information on what to do that will help your video business grow. How do you generate new leads for your company? What has worked and what hasn’t? Leave a comment on the episode page!   In this episode: Building a profitable business that is more than just a brand Balancing new trends with time-tested techniques when approaching sales How to redefine the finish-line with your clients and projects How to add tens of thousands of dollars in upsells to clients What to do right now if you need to find new leads Why it’s important to focus on a particular industry to market to What lead magnets and funnels are and how you can use them to successfully pick up more customers   Quotes: “Unfortunately, a lot of people either want to do all the new stuff or they just want to be old-school and just do the old stuff. If there’s something they should try to be, it’s both. You have to do the basics and the bleeding-edge and a lot of people just do one or the other.” [13:47] “Every person you look up to looks up to someone. Greatness is achieved by never being happy with the rung of the latter you’re on right now. You’ve got to always be leveling up, but you’ve always got to be bothered by the people ahead of you.” [15:11] “You need leads. To get leads you got to be relevant and you got to make offers people are willing to give their information away for.” [40:03] “Let’s be very clear here, it’s way easier to get famous in one industry than in all of them.” [52:59]   Links: Follow Chris Smith on Instagram Curaytor The Conversion Code by Chris Smith BuzzSumo Grab your tickets to the Onward Conference   Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune into our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

If you’re at all like me, you may have been resistant to jumping on the YouTube bandwagon. But YouTube can be incredibly helpful for both you and your clients and you ignore it at your peril. If you’ve been thinking about optimizing your channel, you’re not going to want to miss this!  Tom Martin is certified by YouTube as an expert in audience growth and digital rights. He has led YouTube strategy for some of the world’s largest and most successful media companies gaining them millions of subscribers and billions of views. Few people know the ins and outs of YouTube better than Tom which makes the knowledge he shares with us today incredibly valuable. This interview is a deep dive into the role that YouTube can play in your business. Tom shares what it really is that YouTube is looking for and how you can give it to them. He discusses the determination and perseverance needed to make this platform work for you. Tom also shares his knowledge on conducting research on your target audience before you invest too much time and energy into YouTube. We also talk about how you can use your skills and knowledge to help other companies hone their YouTube strategies. This might involve getting you or your business YouTube certified, which fortunately is easier than you might think. I know that you’re going to walk away from this conversation even more excited about using YouTube than you are all ready.   What role does YouTube play in your business? Let us know in the comments on the episode page!   In this episode: What YouTube is looking for and how you can give it to them What to keep in mind when deciding whether or not to start a YouTube channel Steps you should take before you launch a YouTube channel How you can tweak your channel to make sure that the right audience finds it Essential tools for improving your YouTube strategy The biggest mistakes people make when building their YouTube channel and how you can avoid them   Quotes: “Ultimately what was driving me was saying ‘What makes YouTube happy? What does YouTube want?’ Ultimately YouTube wants people to stay on the platform longer; they want people to watch more videos so they can sell more ads and collect more data because that’s where they make their real money.” [16:06] “Expect to upload a video every week for five years and then still keep going even if no one is watching. That’s not to say that it’s going to take five years, but you need to be prepared to go to that length because that is where most successful YouTubers are born or die. Are they willing to go past the dip and keep uploading when most of the competition gives up after six videos.” [17:50] “Make sure there is an actual audience for what you're going to be making videos on before you decide to make a channel and make five years worth of video.” [28:22] “What you need to do is to find a balance between sending people to your website or an email list and encouraging viewers to watch more of your videos.” [43:15]   Links: Find Tom Martin online Follow Tom on Twitter | Linkedin | YouTube VidIQ Engage Video Marketing with Ben Amos Studio Sherpas episode 80 with Marley Baird YouTube Optimization: The Complete Guide by Tom Martin Pre-register for Tom’s course Grab early-bird tickets to the Onward Conference   Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune into our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Reinvesting your time, money, and energy in your company is essential to its growth and longevity. But just where do you decide to focus? How do you determine what’s most important right now? Today’s guests, the ReelBros, have asked themselves these very questions and the answers have been invaluable. Brandon Main, John Hebrank, and Alex Schreer run a full-service production house that has recently shifted its focus towards providing its clients with unique camera shots that they wouldn’t find anywhere else. As they put it, they run the line between where technology meets art and where engineering meets filmmaking. They and their business may be young, but they’re already producing outstanding work for some pretty amazing clients. This energetic episode is all about investing in yourself and business. The bros tell us all about how they came up with the idea for their company and got it off the ground in only a week. They discuss the importance of constantly reinvesting in your company to help lead it to success and what to do to stand out from the competition. The ReelBros also drop some advice on using your passions to get out of creative ruts and show the world your talent. They discuss how their enthusiasm and obvious love of their craft gets their clients as excited for their work as they are. Many of these clients come to them through their presence on social media, and the ReelBros share how this is an effective tool for them. What does reinvesting in your company mean to you? How has it helped your business move forward? Leave a comment on the episode page!   In this episode: Why your business’ brand should represent who you are as a person The payoffs of getting your clients involved in the filming of the project Why reinvesting back into your company is critical to making it the business you want it to be How small businesses can get unstuck and find inspiring clients and work How getting out of your comfort zone will lead to all sorts of new opportunities Practical tips and tricks for using social media as an effective networking tool Effective division of labor as the key to any partnership’s success   Quotes: “From the very beginning, we were extremely focused on what we wanted ReeBros to be. It was a representation of who we are as people. We want people to know that every day we’re on a shoot, we’re absolutely having the best time of our lives.” [19:08] “We see the value in investing back into the company whether that’s education, money, time. Those are all super important to your success.” [24:39] “Do things that are going to scare you. Get out of your element.” [31:52] “Putting that effort into showing a client what you can do -- that’s our biggest thing. It’s almost like a pony show nowadays. You have to really show these people that you are really invested in what you do. If you’re invested, then they will be invested in you.” [34:49] “If you’re going to start a business or a partnership, be absolutely 100% sure that you’re doing it with the right people and for the right reasons. If not, that will manifest itself very quickly. And if it is meant to be and you work well together, nothing is impossible.” [44:15]   Links: Find ReelBros online Follow ReelBros on Instagram | Facebook | YouTube   Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune into our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Who doesn’t want a massive YouTube following? It will help you connect to other filmmakers, find clients, and showcase your skills all in one place. Garnering a huge number of subscribers may seem like the Holy Grail of video on social media, but with the right approach and dedication, it’s totally possible! And today's guest, Kelsey Brannan is the go-to person for growing your following and creating an epic Youtube channel that will work to showcase and grow your business. Kelsey is the creator of Premiere Gal, a YouTube community of over 117,000 subscribers which is focused on video, photo, and audio production. After getting a Masters degree in documentary filmmaking from Georgetown, Kelsey worked as a filmmaker with the State Department. She’s since moved on to helping others learn the ins and outs of her craft and is the head of creative growth at Wipster, a video feedback and collaboration platform for creators, teams, and businesses. In this interview, Kelsey talks about what it’s like to grow a YouTube channel to over 100,000 subscribers and why as video makers we should be striving for this as well. Kelsey also discusses the difficulties that many freelancers face by not being part of the companies that they want to work for as well as some great advice on how to surmount this challenge. Kelsey goes on to talk about the challenges of communicating with clients and how platforms like Wipster can make this infinitely easier. Before our talk comes to an end, Kelsey shares what she knows about affiliate marketing in relation to YouTube video marketing and how it can expand your passive income stream. Do you use a tool like Wipster to that helps you be more efficient or creative? Tell me what it is in the comments on the episode page!   In this episode: Why your business shouldn’t rely on a single source of income The biggest challenge that freelancers experience and how to overcome it What Wipster is and how it can streamline your communication with clients What to consider when deciding whether or not to create a YouTube channel for your business The kind of YouTube channel that will attract the most potential clients Useful and actionable tips for growing your YouTube channel How to make extra passive income with affiliate marketing on YouTube   Quotes: “Whether you decide to go to college or not, just surround yourself with people who inspire you and just start getting your hands dirty.” [9:20] “If you present yourself as an expert on YouTube and you grow that following and that expertise, you can really bring in more business for yourself.” [25:20] “It’s kind of like the power of the network too, because you may get a lot of solo entrepreneurs and freelancers watching you, but then they talk about you and refer you.” [29:25] “You can’t expect instant results. It takes time, persistence, and patience. But if you can impact just one person, that’s a win for me.” [35:20] Links: Premiere Gal website Follow Kelsey Brannan’s Premier Girl on YouTube | Twitter | Instagram | Patreon   Wipster NAB Giveaway Wipster Follow Wipster on Facebook | Instagram | YouTube | Twitter | Linkedin   NAB Show Book a meeting with Wipster at NAB Show The High-Performance Planner vidIQ     Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune into our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram   If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Our jobs rise and fall on customer service. Providing your clients with quality work is one thing, but keeping them happy is often something else. Today’s guest, Lee Cockerell, has a lifetime of insight into providing invaluable customer service as part of some huge companies that you can start applying right away! In addition to being one of my favorite experts on leadership ever, Lee is the retired exec Vice President of the Walt Disney World Resort, a position he held for 10 years. Before Disney, Lee spent eight years with Hilton and Marriott International. Lee is the author of four books on leadership, management and customer service and hosts a weekly 15-minute podcast, Creating Disney Magic. Having worn so many big hats, Lee has plenty of expert advice to share on time management and customer service. In this interview, Lee takes us through his journey of how he learned the importance of treating everyone with caring and respect. This led him to dedicate himself to helping others by sharing his knowledge and insights with the world. Lee talks about the importance of expanding your horizons by regularly going to new places, meeting different people, and having the confidence to take risks. Lee also describes the most important elements that make a great company culture. These include going to great lengths to hire the very best employees, having clear expectations, and excellent training. You also have to let everyone in your organization know that you know they matter. Lee’s insight into what makes the best customer service is something none of us can afford to miss. It’s really simple too. Lee explains how just being nice in the right ways will keep your customers coming back again and again. He also breaks down just how to manage your time effectively so that you can have both a successful job and a fulfilling life. How do you go above and beyond to make your customers happy? Tell me about it in the comments on the episode page!   In this episode: Discovering that you have something important to share with other people Why teaching others creates the best legacy that you can leave behind Why it’s infinitely better to be an expert at something specific than a jack of all trades The only definition of success that really matters How to positively impact a company’s culture from the inside The true first rule of customer service Tried and true tips on maintaining effective time-management   Quotes: “The best satisfaction you’ll get is when somebody thanks you for helping them along the way.  They won’t forget it -- you will because you may help a lot of people, but people never forget when you help.” [7:13] “Become an expert in something; then you can expand. You’ll always have something to fall back on in case you don’t get that promotion or that opportunity. Experts always find a job.” [12:53] “Hire them right, train them right, and treat them right, and you’ll have a good organization. If you’re not committed to your people, they’re not going to be committed to you.” [21:09] “If you don’t take the time to plan the life you want, you’re going to spend a lot of time living a life you don’t want.” [30:15] “You do it through attitude, passion, and keep learning after you kinda wake up one day. You can do it, anybody can do it. Either you’re going to be smarter every day or not. It’s up to you.” [42:42]   Links: Grab your free gift by texting “morning planner” to 442222 Find Lee Cockerell online Follow Lee on Twitter | Facebook | Linkedin Creating Disney Magic podcast Creating Magic by Lee Cockerell Eat That Frog! by Brian Tracy The High-Performance Planner   Additional Links: Check out the full show notes page Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune into our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram   If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

There are the subtle touches you can make to your videos that will take them to the next level. Much of this has to do with the color grading you use. It can set you apart from your competitors and get you noticed in ways that you hadn’t been before. The best part is that anyone can learn to do it! Denver Riddle is a colorist with a true passion for sharing what he’s learned about color grading with others. He’s the founder of Color Grading Central and has worked on countless feature films and commercials. Denver has developed numerous color grading tools, including the original color presets for Instagram’s video feature, so you may even have used his work without knowing it. In this interview, Denver tells the story of how he discovered the role color grading can play to make an ordinary film look epic. He’s used his skills in coloring to showcase the quality of his work which has paid dividends when on the job hunt. Denver explains just why having well-done color grading can make all the difference to the audience as well. If you’re interested in getting into the world of coloring, Denver talks about why it's easier and less expensive than ever to do it now. What’s your experience with color grading? How does it make your videos stand out from the crowd? Tell me in the comments on the episode page!   In this episode: The subtle parts of imagery that set big budget films apart from ordinary video The most important 27 seconds you have and the power of first impressions How to attach a monetary value to the time and energy spent on color grading Where to start if you want to learn how to do color grading and why it has never been a better time to begin   Quotes: “I just felt like there was this huge gap between what I was able to create when I bought my first HD camera and what other people were producing online. It was really a perplexing problem.” [7:35] “The average is 27 seconds that someone will form a first impression. So when people are looking to hire somebody, the first and foremost thing that they’re going to look at is the quality. What kind of quality does this person put out?” [16:14] “There’s been a huge shift in the industry across all levels just because of the advancement in the technology and the democratization of the tools.” [30:25]   Links: Color Grading Central Follow Denver on Instagram | YouTube Cinema Grade Joshua Smith’s Wedding Videos Magic Bullet Suite by Red Giant Blackmagic Design   Additional Links: Check out the full show notes page Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune into our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram   If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

The journey of improving and refining your business may seem vast and daunting. If you’re trying to do it all at once, you’ll likely end up frustrated and not much further along than you are already. But if you can move that needle forward just a little bit every day, then you’re going to see significant improvement before too long. And, today's guest, Travis Hull, knows all about how the small steps can make for major positive changes! Travis is the founder of Talking Heads Studio and his studio works with businesses and brands from around the country as well as at home in Orlando, FL. Travis helps all sorts of clients tell their stories through video, photography, and event production, be they a local non-profit or the NFL. Travis and I sit down to talk about finding businesses to work with that share his mission of helping people improve their lives and the challenges and rewards of that endeavor. We also chat about what it means to make meaningful relationships as a filmmaker and the countless ways that this can pay off. Travis ends by sharing some great advice on how to find work with major brands even if you’re a small studio. How have you leveraged business relationships to find work with the brands you want to work with? Let me know in the comments on the episode page!   In this episode: Taking your skills as a filmmaker into the realm of event production Seeking out businesses to work with that don’t just pay your bills but help to improve people’s lives Discovering the little daily practices that you can do to improve both your business and the world around you Finding value when meeting and connecting with people that go beyond mere business relationships Being humble enough to learn new things that will help improve your business How to find work with a big national brand when you have no idea where to start   Quotes: “Shooting weddings you get one take. So now, telling stories with national brands and being able to go in and think ahead, making sure your equipment and crew and everything are lined up, so when that CEO that makes thousands of dollars an hour walks in the room, you’re ready to roll and you’re ready to kill it for ‘em.” [11:43] “I think a large part of the success of our business is building relationships and having a good network of people around you that support you or refer people to you or whatever it may be. That way when I need them, they’re there and when they need me I’m there.” [22:57] “We try to build a culture that when someone comes in the door of our studio, they’re super relaxed at all times, especially if we’re going for an emotional interview. We don’t want them to pay attention to the lights, the camera, anything.” [34:13]   Links: Find Travis Hull online at Talking Heads Studio Follow Travis on Facebook | Vimeo | YouTube | Instagram The High-Performance Planner Only Today   Additional Links: Check out the full show notes page Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune into our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram   If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Perhaps the biggest difference between an entrepreneur that makes it and one who doesn’t is their mindset. Being intentional on how you overcome your internal conflicts makes all the difference. Few know this better than my guest today, Dallin Nead. Dallin, with Content Supply, has been working in corporate, travel, film and broadcast video production for over ten years. His work has taken him all over the globe as he makes outstanding content to help people and businesses share their stories. Dallin is a filmmaking entrepreneur focused on helping other entrepreneurs take their business to the next level by providing strategy, production, and distribution service.   Today, you’re going to hear about how Dallin got into helping other entrepreneurs through video. He’s learned a lot along the way and he shares some key concepts about the importance of mindset and how it differentiates you as a freelancer or business owner. Dallin also tells us about his sales process that he uses to connect with potential clients who may not have realized that they want video services. Dallin is a big fan of getting retainer clients and he tells us why you should be too. He also tells us how he takes existing models from other businesses and adapts it to serve his clients and himself. How do you approach your internal conflicts with a mindset that leads to success? Leave a comment on the episode page!   In this episode: How following your passions will lead to more fulfillment than just doing what society asks of you Why mindset can be your biggest struggle as a business owner and how you can take control of it Following a simple sales process to land clients who may not otherwise have wanted your services How to get high paying retainer clients and what to offer them How you can shoot over six months of content in just two days   Quotes: “To actually make a career that I have full autonomy with and I can have deeper connections and be more creative I needed to be an entrepreneur by way of filmmaking.” [16:05] “A remarkable story involves conflict and the hardest conflict to overcome is internal.” [18:23] “It’s taking existing models and adapting it to a way that you can serve who you want to serve. That’s where I think innovation and revolution may come in and really benefit people by bringing in new eyes to tried and true principles that have always been around.” [34:14]   Links: Find Dallin Nead online Follow Dallin on Instagram | Facebook | YouTube Teachable Smart Passive Income with Pat Flynn SwitchPod’s Kickstarter Campaign Clickfunnels Muse Storytelling Story and Heart   Additional Links: Check out the full show notes page Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune into our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram   If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

How do you charge your clients more with confidence? I know many creatives like us have trouble asking for more money because they’re afraid that it will somehow pollute their craft or drive away customers. Don’t fall into this trap! I’m really excited to have a guest today, Blair Enns, who knows all about offering great value to your clients and successfully charging more without feeling bad about it. Blair possesses a truly amazing mind and an amazing gift to be able to help people like you and me. If you’ve heard of him, it’s likely because of his book, The Win Without Pitching Manifesto. Honestly, this book has changed the way I engage with my clients. In addition to his books, Blair runs a training program where he and his team of coaches help other entrepreneurs win more business. This episode is all about what Blair says is the number one thing you need to do to make more money. We chat about two differentiators which will allow you to charge more from your clients, how price anchoring will help build your confidence and increase revenue, and helpful ways to push back against a client. Blair also shares how to get over the limiting belief that charging more will turn you into a greedy person. We go on to talk about the importance of specializing so that you can stand out from the competition and show your clients the value that you will provide them. Is something stopping you from raising your rates? Have you gone ahead and done it and seen results? Tell me all about it in the comments on the episode page!   In this episode: Why you should double what you’re charging your clients (but probably won’t) The role that self-esteem plays in your ability to close more high payoff sales Pushing back against a client’s objections in a way that is helpful and builds confidence Understanding that there are no moral problems with making more money How creating extraordinary value for your clients will ultimately lead to other kinds of success How to help people to want to work with you instead of trying to simply convince them that you’re good enough Why every client should have a different value-based pricing plan   Quotes: “You can [charge multiples of what you’ve been charging] but you have to think about what it is that you do and what it is that the client is buying differently. And then you have to frame it differently. And when you do it right you won’t be pulling a fast one on the client, you’ll actually be creating more value for the client and you’ll have them willingly pay you more because you’re now thinking about the engagement differently.” [13:33] “If you’re struggling with confidence, you need to work on options. -- wherever possible, increase your options.” [17:07] “‘No’ isn't the end if you don’t want it to be the end; it’s just the beginning of whatever happens next.” [20:17] “We need to get over this idea that money is somehow sullied and that we should only ever want so much. You are allowed to want whatever you want for whatever reasons you want.” [28:48] “It’s not just a matter of raising your rates, you have to change the way you price. You have to change the way you think about pricing.” [43:00]   Links: Find Blair Enns online Follow Blair on Twitter | Linkedin | Instagram | Facebook   2Bobs Podcast with David C. Baker and Blair Enns The Win Without Pitching Manifesto by Blair Enns A Target Audience of One by Blair Enns Pricing Creativity: A Guide to Profit Beyond the Billable Hour by Blair Enns Obliquity: Why Our Goals Are Best Achieved Indirectly by John Kay   Additional Links: Check out the full show notes page Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune into our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram   If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Imagine if you were so afraid to try filmmaking that you never did it. Sure, most of us have been scared at some point in our professional journeys. That’s okay. There are times when a little fear is healthy. Not allowing that fear to hold you back and share what you can create is the important part. Ryan Welch is the owner and Creative Director of AO Films in Oregon, a small team of filmmakers and creative collective. Ryan has a lifelong passion for telling great stories using the power of images. He has directed and shot a number of award-winning films with a blend of narrative and documentary storytelling. In this interview, we talk about fear and how it will dictate what we do and don’t do if we let it. It begins with being part of your client’s team so that you can work together as smoothly and openly as possible. We talk about how it also comes from having intentionality and purpose in your work so that it aligns with your values. Ryan goes on to shed some light on how he finds validation in his work that is not related to external criticism. How do you create great work without letting fear and worry hold you back? Leave a comment on the episode page!   In this episode: Working with clients who are passionate and great to collaborate with The “magic” formula for finding your perfect clients How being intentional can start with something as simple as your name Not letting the haters keep you from doing the work that you truly care about Using your passion projects to find more work Getting the funding you need to pursue your passion projects   Quotes: “Ultimately, you have to follow your desires and the things that you want as a company, the things that you’re passionate about.” [10:29] “As much as you can, eliminate fear from what you’re doing.” [23:56] “Create and do things that make you come alive and put them out for the world to see. And if people don’t connect with it, then who cares? That’s their issue, not yours.” [25:47] “Finding a way to overcome that fear of other people’s judgment of what you’re doing is something that I think if you can figure out early on, you’re going to be better off.” [27:06] “There is a desire for content. And if you have a great story, there’s somebody out there who will listen to you.” [38:31]   Links: Find Ryan Welch at AO Films Follow AO Films on Instagram | Twitter | Facebook | Vimeo | YouTube Follow Ryan on Instagram | Twitter Go Ahead! Adventure The High Performance Planner by Brendon Burchard   Additional Links: Check out the full show notes page Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune into our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram   If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!