Grow Your Video Business with Ryan Koral

Some clients just can't give up creative control over a project. I and many of you know how frustrating this can be. Of course, they want an amazing video, but sometimes people get in their own way. Regaining and keeping creative control is so very important to delivering an amazing product, but just how do you do it? This episode is all about getting back your creative control. Having clients who don't understand the creative process is often the source of huge amounts of frustration and wasted time. I'm going to tell you about avoiding the unlimited revision trap and handling clients who don't value your creative process. I've dealt with all of this through personal experience, so I want to shed a little bit of what I've learned with you and help you avoid some of these sources of frustration in advance. You're going to walk away from this episode with some clear steps on how to avoid some of these all too common frustrations. How do you set clear expectations with a client? Have you ever struggled with this? Share in the comments on the episode page! In this episode Realizing that what you have is a video business even if it's just you in it The incredible importance of setting clear expectations with all of your clients How to easily avoid getting stuck making unlimited revisions What to do about clients who don't value filmmaking and storytelling Why you shouldn't try to sell a client something that they're not asking for Quotes "They are out there but there are probably some practices and habits and things you need to do in your work so that you are attracting the right client." [11:23] "All of our frustrating clients and situations that end up costing us extra money are investments in you as a business owner and entrepreneur. Those are learning opportunities. Those frustrating clients are your teachers." [15:43] "Your job is not to convince somebody. Your job is to understand where somebody's at, so ask good questions and figure out where they're at so you can help them and give them resources that will help them understand your perspective on the value of video." [28:06] "Get clear on what it actually is that the client wants and don't try to give them something that they're not asking you to give." [31:25] Links Learn about the next Studio Sherpas workshop The Video Blueprint Method Episode 131 with Graham Cochrane Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune into our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Could your voice, your actual voice, be one of your best sales tools? This might sound strange since many of us feel that our voice sounds weird or annoying. But the reality is, most other people don't think that about your voice. It really is an overlooked asset that most of us are ignoring. This episode is all about how to make your voice into something that can work for you! Roger Love is one of the world's leading authorities on voice. As a coach, he's worked with some voices you probably have heard, like Gwen Stefani, Jeff Bridges, Angelina Jolie, Bradley Cooper, and so many more. He offers courses and speaks at conferences all to teach people how their voice can both scientifically and emotionally move people to feel what is being communicated and remember what was said. This interview will inspire you to use your voice to create the influence and the income that you want. Roger and I talk all about why you are not the voice that you were born with. Roger shares some great advice you can start doing right away to make your voice sound better and more confident when you need it to the most so that it really brings out your true personality. Roger explains how we all play the role of professional speakers and ignoring the role of our voice is a missed opportunity. Believe it or not, the words you use are not the most important part of this. Rather, as Roger tells us, it's the sounds you use when speaking that matter most. What changes can you make right now to let your voice help you in your business? Share it with me in the comments on the episode page! In this episode Why all of us are professional speakers whether we realize it or not The most important thing to remember when you are feeling nervous about speaking Why the words you say are actually the least important part of speaking Tips you can begin using right now to start using your voice as an instrument, not just as a vehicle for talking What your outside voice is and why it is the most important voice that you can use Quotes "I think everyone is a professional speaker. When you open your mouth, even if you're talking to your dog and the goal is for the dog to stop eating your shoe, then you're a professional speaker and the dog is your audience. We're all professional speakers whether we have one person or are speaking to thousands." [10:32] "The first thing we have to remember is that the words don't matter that much." [13:48] "We're supposed to open up our mouths and enough sound is supposed to come out that you should vibrate other people's bodies." [32:06] "I used to want to teach people to have great voices. Now I say that I want to use voice to help make great people." [42:03] "You're not the voice you were born with and it's about time that you stopped looking towards all the 'normal' reasons why you're not succeeding in the things you want to succeed at." [48:10] Links Find Roger Love online Follow Roger on Twitter | Facebook Get your discount on the Perfect Voice course here! Just enter promo code SHERPA at checkout to get $50 off. Impact Summit by Kajabi Men are from Mars, Women are from Venus by John Gray Get notified about the next free Studio Sherpas workshop Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune into our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

If someone asked you right now, "What do you do?", how would you answer them? How confident would you be in your answer? How salesy would it sound? Would your answer be boring? If you've ever struggled to answer this common question, then you are far from alone. My guest today makes it his mission to help people like you and me explain what they do better so that we can find better clients and better-paying jobs. Brian Dixon is a conference speaker, podcaster, marketing strategist, and business coach who is passionate about helping business leaders and their teams thrive in a world of overwhelming options. He even has a doctorate from the University of San Diego. His overall goal is to help all sorts of people find a way to live a life that they truly love. How great is that? In this interview, Brian shares what it means to have true clarity in your purpose and who you serve. As he explains through personal experience, vision is more important for achieving this than just having energy and effort. Achieving this clarity, as Brian explains, comes from really knowing who your ideal client is, and he shares some amazing and practical advice for figuring that out. Who is the one person you can serve best in your business? Leave a comment on the episode page and let me know! In this episode What to do to get meaningful clarity on your purpose in life and business One incredible tip for how to work directly with your ideal audience What to do right now if you don't have a niche or target audience The easiest test you can take for figuring out your dream for your video business Why it's crucially important to come up with a name for your ideal client Quotes "When you know who your people are -- who you serve -- that leads to purpose. And when you live with purpose, that leads to profit." [7:27] "Nineteen years old and I should have died. I had three doctors tell me I would never walk again. I made it my mission that day to run a marathon." [11:14] "What's obvious to you is magic to other people." [20:35] "You either outsource your weaknesses and grow your strengths or you have to grow some of your weaknesses. Go defeat those." [38:00] Links Find Brian Dixon online Follow Brian on Instagram | Facebook | Twitter Start With Your People by Brian Dixon Dan Miller's Coaching with Excellence The Ultimate Sales Machine by Chet Holmes Get notified about the next free Studio Sherpas workshop Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune into our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

There often comes a time in every business owner's career when it feels like it's time for a change. That's why I'm here by myself today to talk about one very important but difficult topic -- whether or not it's time for you to pivot your video business. Maybe you're feeling stuck, frustrated, or confused in some part of your work. Maybe it's lost the excitement that it once had. There's no need to keep hitting your head against the wall. One of the best parts of the work that we're in is that it provides countless opportunities to shift your perspective and find another way to do great work while building on the amazing things that you've already accomplished. If you're feeling that it may be time for a change, then this episode is for you. I've pivoted my business a number of times for a number of different reasons. So today I'm sharing that experience with you to hopefully add some clarity that I wish I had had when I made these crucial decisions. To that end, I'm asking you to seriously think about some of the crucial questions that I'll be asking throughout this episode. Is it time for you to pivot your business? Share your thoughts in the comments on the episode page! In this episode Being truly profitable in your work so that you're not just trading time for money Why it's incredibly important to really enjoy working with your clients and providing a valuable service for them The reasons why finding joy in your work should be one of the most important parts of what you do Crucial steps to take right now if you think it's time to pivot your business Quotes "If you're just getting paid for your time and you're not building something that is making you profitable so that when unexpected things happen -- when gear breaks or it's time to upgrade or get a studio or hire an employee -- if you're not profitable, you can't do any of that." [11:21] "For the people who really got it and understood what we were passionate about, I loved what we were creating and the people we were creating it for." [16:15] "If you're not enjoying working with the majority of the clients you have, then it's probably a time to consider pivoting because you're probably frustrated a lot and life's too short for that." [19:20] "You're not doing anybody any favors if there is no joy in what you're doing today. You're not doing any favors for your clients because they deserve the best. They deserve who they hire to want to give 100%. And you're not doing any favors for yourself." [20:32] Links Get notified about the next free Studio Sherpas workshop Episode 131 with Graham Cochrane Company of One by Paul Jarvis Go to Storyblocks for stock audio, images, and footage Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune into our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

One of the biggest struggles for filmmakers is that we are in the business of trading time for money. But if we can create some passive income streams, then that naturally frees up more time for us while still helping us put bread on the table. Today, I have Sean Cannell on the podcast, someone who has had just a phenomenal amount of success in doing just that. In case you didn't know, Sean Cannell is a bestselling author, Youtuber, international speaker, and business coach who built a seven-figure media company helping entrepreneurs and creatives increase their influence and income with online video. With over one million YouTube subscribers, it's obvious Sean knows what he's talking about. In this interview, Sean shares his story of how he went from filming videos for his church to becoming one of the biggest names on YouTube. This includes some great lessons on where and how to find fulfillment in the trajectory of your career. This is a messy process as Sean makes clear, but nothing is going to happen if you don't take consistent and meaningful action. We also dive into how you can make more money on the side using your already existing areas of expertise. Sean shares a ton of ideas that any of us can start doing to make more passive income on the side. He also answers several questions from listeners on topics ranging from getting a better ROI to tactics for building subscribers. Do you earn passive income on the side? Tell me how you do it in the comments on the episode page! In this episode The indispensable lessons that are learned through trial and error Finding joy in new aspects of your career as it evolves Pressing onward through feelings of self-doubt to discover what you and your business are capable of The most important thing you can do to get better as a communicator YouTube's power to help build your business from the very start The best side-income earning strategies for filmmakers How highly ranked videos will pay dividends in the long run Quotes "All of us would do better to be more business minded. A lot of us already are, but sometimes as creatives, we actually are weak from a business-minded standpoint. It was hard for me to let go of creative controls." [8:21] "What you learned because of taking actions and hustling now, will be the skills you need actually to jump in and kill it in the next thing." [14:41] "Before even creating additional income streams, I love YouTube just to build your filmmaking business." [23:30] "A ranked video is like an employee you pay once that works for you for free for weeks, months, and years to come." [49:31] Links Get the free Viral Video Checklist Find Sean Cannell online Follow Sean on YouTube | Instagram | Twitter | Facebook YouTube Secrets by Sean Cannell The EntreLeadership Podcast The Proximity Principle by Ken Coleman Chelsea Nicole Photography Video Ranking Academy vidIQ Keywords Everywhere Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune into our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

There are many moments in business and life when we are confronted with a situation where we just don't know what to do. However, these are often truly defining moments for us because, if we persevere, we almost always come out better on the other side. Rob Booker, one of my new best friends, is many things. He is a former commodity trading advisor who managed a small hedge fund. Today he hosts The Traders Podcast, is the author of Adventures of a Currency Trader, and runs an amazing YouTube channel. He's been on an incredible journey. After "mistakenly" starting a company 18 years ago in finance he's found brilliant ways to continually rebuild his business so that it will stand up to the challenges that present themselves over time. In this conversation, Rob and I talk about how we can all easily and effectively support and promote each other in many ways. Goodwill is a powerful currency in business and it's important to build it up from the start. Rob explains how it is the number one reason that we want to help each other but is woefully missing in today's world. Rob also drops some real truth about where self-esteem comes from and how it is the most important element of success. We're often confronted with difficult and unclear situations, but as Rob tells us, these moments make us who we are and show us what we are truly capable of achieving. How can you set yourself apart as a trouble maker in your industry? Leave a comment on the episode page! In this episode How to easily make a testimonial look authentic The importance of building up goodwill with others from the very start The source of self-esteem and how it applies to everything that you do What happens when you don't stand for anything in your business What to do when you feel like you need to be constantly creating The amazing results that come from knowing your mission in life and business Quotes "From a very early age, I equated my self-worth, self-esteem, and value with how much I could give of myself to other people…. You can let that get out of hand in your life." [14:04] "There's got to be some amount of goodwill built up in today's world. It's the one thing that's missing all the time now." [23:58] "The only place from which self-esteem can come is from doing things which you know are right and building up a deposit of all of those things which is transferable to other things which you've never done before which scare you." [32:35] "We're a little bit afraid of rocking the boat because we're like, who am I going to offend that was going to be my next $100,000 customer? And I say, no one wants to hire someone who is going to play by the rules. You're going to hire someone who's going to game the system and be a little bit edgy." [47:19] "When you buy something, you're asking to be transported out of your current life into something else. There's no way that vanilla boring person is going to take you there." [52:17] Links Find Rob Booker online Follow Rob on YouTube | Facebook | Twitter The Traders Podcast Kajabi The Go-Giver by Bob Burg and John David Mann Studio Sherpas episode 131 with Graham Cochrane Get notified about the next Studio Sherpas training or conference Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune into our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Are you ready to launch a business or service but are worried that you're not good enough -- that you're not really expert enough? What if I told you that the solution is just confidently to be yourself? Today's guest has made authenticity his habit in all he does and the payoffs couldn't be greater. Graham Cochrane is one of the most talented and successful business owners that I know. He's a business coach, a musician, and the founder of the Recording Revolution, one of the world's largest and most loved online resources for audio recording and music production. Graham's journey as an online entrepreneur began about ten years ago at the height of the recession. Thanks to his determination and resourcefulness, Graham was able to beat the odds and has become well-respected in the audio world. Graham gets real in explaining how he built his business from scratch while trying to make ends meet during the financial crisis. He talks about the importance of not waiting for everything to be perfect and just launching and getting started. Graham shares his wisdom on what to do if you're feeling insecure about launching your business or a new service. Sure, there are going to be haters out there, but Graham tells us how to easily move past them. This interview is jam-packed with great little nuggets of wisdom and advice that you can start applying to your business right away. Much of it comes down to setting the personal and professional goals that matter the most to you, not being afraid to start something new, and truly setting your sights on being a service to others. Graham tells us why you need to be true to yourself if you're really going to stand out from the crowd. How do you show your true and authentic self in your business? Share in the comments on the episode page! In this episode Creating a strong online presence so that you can reach the most potential clients Ignoring your insecurities to just get started What happens to you and your business when you dedicate yourself to helping others Defining success in the way that matters the most to you The most valuable gift that you have to offer others and how it affects your bottom line Helping other people by being your authentic self on social media and in real life Where the true power of a good reputation lies Quotes "It's not about being the best or an expert. I don't really like that term. It's more about can you help somebody." [19:15] "We're in a celebrity culture. We obsess over celebrity, and that's really selfish. And I'm calling myself out. If you're really about helping people, then just help people." [34:47] "We want to know what other people are doing, or charging, or what their sites look like, or whatever, because we're so freaking scared, so we just want to not stand out. Which is so backward, because guess what happens… you won't stand out!" [42:58] "I have had the most joy and success in my professional life when I have stopped focusing on myself and started focusing on other people. I don't do it perfectly all the time, but that's when the magic happens." [56:25] Links Find Graham Cochrane online Follow Graham on Instagram | Facebook | YouTube Recording Revolution Dave Ramsey People Centric Podcast The Go-Giver by Bob Burg and John David Mann Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune into our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Have you ever wondered what it takes to be a commercial director? If I told you that it takes a lot of losing would you still be interested? Today's guest has honed the perfect mindset for turning his rejections into personal wins and his career has been taking off ever since. There's a good chance many of you have heard of Ryan Booth. He's a prolific young filmmaker who has worked as a DP and director on commercials for some of the country's biggest brands. These days, Ryan wears many different hats. As a Brooklyn-based Texan, he directs commercials, pitches documentary series and TV shows, and develops his own features. In this candid chat, Ryan shares his journey into the world of directing commercials. Getting to where he is today took a lot of focus and determination, as well as a realization of where his true priorities lie. We talk about the power that lies in having other people on board your team who are just as dedicated to getting the project done as you. As someone with talent and experience in so many different areas, Ryan has had to learn how and when to focus his efforts, which has been the key to his continuing success. How do you pick yourself up after rejection? Leave a comment and let me know on the episode page! In this episode Realizing where your time is best spent when you have many different priorities at once The dangers of multitasking and knowing when you need help moving from one task to the next How to deal with the bids you lose after you've spent so much time preparing them Finding the ideal work-life balance through trial, error, and reflection Quotes "I've realized that my lofty ideas will never happen without the dedicated effort of producers." [12:50] "I do plenty of detailed mundane boring stuff, but when I'm directing a commercial that's not my job. My job is to steer the ship. It is to cast the vision. It is to execute that vision. Getting in the weeds is really problematic." [16:35] "To pitch well, I have to put myself fully into the project. To do that, I have to be vulnerable to the fact that I will likely lose more than I win." [20:45] "Putting your heart into what you make in my opinion is the only long-term viable way to do this for a living." [25:34] Links Find Ryan Booth online Follow Ryan on Instagram | Twitter | Vimeo | IMDB Women Who Run With Wolves by Dr. Clarissa Pinkola Estés Scriptnotes Get notified about the next Studio Sherpas training or conference Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune into our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Today I'll be interviewing….myself. That's because I want to tell you all about the recent Studio Sherpas Onward Summit. It was an amazing experience full of incredible takeaways that I need to share with all of you. So I'm going to discuss the three biggest ideas that came up over and over in at the summit. First of all, the power of community to spur action was front and center at the event. It was clear just how great it is to be part of this outstanding community and meeting those of you who could make it there was a beautiful thing. I'm also going to talk about how powerful vulnerability is and why we shouldn't be afraid to acknowledge and share it. Lastly, I share what I learned about how your focus, or lack of focus, is perhaps the most essential part of your business' success. How has community, vulnerability, or focus shaped your business? Share your thoughts in the comments on the episode page! In this episode The importance of having an integrator to best align your business with EOS How being part of a community leads to accountability and action Why vulnerability is more powerful than we realize How focus, or lack thereof, will make or break your business Quotes "The whole time we're there it's like you're going to learn a lot of stuff, you're going to be challenged, think differently, but nothing will be helpful unless you change unless you do something different when you get home." [8:50] "When you are intentional about meeting and sharing when you're honest about where you're at and you set goals and you put those goals out there for other people to know of, that's when change happens." [10:37] "What I get to experience when I'm vulnerable is freedom." [16:24] "Anytime I've had a ton of focus, very clear focus, I've been able to give that thing my all." [26:15] Links Get notified about the next training or conference EOS Worldwide Studio Sherpas Episode 87 with Mark Wallenwine Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune into our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Even if you don't think of yourself as a marketer, you still have to market your business. Marketing comes in many forms, but pretty much all great marketing involves having great copy. As today's guest told me, being more mindful in how you write and present your copy will make all the difference and set your brand apart from the others. Ray Edwards is a communications strategist, copywriter, and author of How to Write Copy That Sells. His podcast, The Ray Edwards Show, is consistently one of the top-rated podcasts in iTunes. He's been featured in numerous prestigious publications such as Forbes.com. Ray doesn't write as much as he used to. Now he mostly helps others learn to write amazing copy. Ray and I sit down over a cup of coffee to discuss the importance of having outstanding copy if you intend to sell anything. Weaving his own amazing life story (like why he bought a cafe in Spokane) Ray explains how effective copywriting and marketing can be a force for positive change for your business and the world around you. This is an honest and candid conversation in which Ray lays it all out, including a life-altering diagnosis, his personal core beliefs as to the true power of storytelling, and how you can make your brand more authentic and human in order to truly improve not just your business, but those you serve as well. How can you use marketing to authentically connect with your customers? Share your ideas in the comments! Learn about the upcoming free Studio Sherpas training! In this episode What Ray discovered on his professional journey from radio to copywriting to coaching The policies that Ray has in place in his company that make it a super supportive workplace (and make his lawyer cringe) How a devastating diagnosis helped Ray focus on what's really important in his business Identifying who you are and what you want so that you can better find your ideal customers Video's power to humanize a brand, improve people's lives, and make meaningful change How to convey that you care about people through your marketing Quotes "I write words that get people to change. They change either what they're thinking about a subject, what they believe, the actions they take, the kind of life they live, what they buy, what products or services they want to invest in." [6:32] "One thing you don't always get to decide is what your story is going to be. You get to decide what it means, I believe that." [27:27] "Stories are ways for us to see ourselves from the outside -- to understand why we do what we do and what we need to do to change. That's what marketing is." [36:44] "If you can figure out who the people like you are and what the stuff is that people like you do, you will never want for customers and for revenue. They will always come to find you." [38:08] "If you get the words right, the music right, the images correct; you get all that together, it's like a symphony for all your senses and awakens the stuff inside you that you didn't know was still there -- the dreams, the aspirations, the pain that you need answered. There's no medium more powerful than well-crafted film to evoke all those emotions and change in people." [40:00] "You're in business to solve other people's problems. Get clear about what problem you solve. Get clear about how it hurts the person you're helping." [45:03] Links Get How to Write Copy That Sells for free! Find Ray Edwards online Follow Ray on Twitter | Facebook | YouTube | Instagram The Ray Edwards Show Revel 77 Coffee This Is Marketing by Seth Godin The People Centric Podcast Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune into our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!