Grow Your Video Business 108: Why Working With National Brands Doesn't Have To Be Out Of Reach w/ JP Bolles
Working with national brands doesn’t have to be some crazy, out of reach goal. In fact, being the director of a creative video company who does this work doesn’t have to a pipe dream! All it takes is a little ingenuity, bravado, and a sense of adventure.
Today’s guest took a chance while working as an editor for a talent agency. JP Bolles admired the work of his Adam, the owner of Sandwich Video, and when he saw he was looking to bring someone on board, reached out. Together, JP and Adam have built a company of 20 employees and work with brands across the country.
In this interview, we talk about what it takes to be a creative director of a large, and growing, creative company. We look at the creative process and how you should start to share your projects with your clients, even when it might be taking longer than you thought it would -- and what was agreed.
And perhaps most amazingly, we’re looking at Sandwich Video’s collaboration with Wistia. This documentary, One, Ten, One Hundred, is a behind the scenes look at creating ads with different budgets. An important takeaway from this documentary is not letting your equipment or budget hold you back from creating something incredible.
How do you talk to your clients when things aren’t going as planned? When’s the last time you reached out to collaborate with someone you think is out of your league? Let’s talk about it in the comments on the episode page!
In this episode:
- Why you shouldn’t be afraid to reach out to people you admire for collaboration opportunities
- How to navigate talking to clients when a project is taking longer than expected
- What the best way to share projects with clients is and why it works
- How a client’s budget impacts an ad outcome and how you can work within a client’s budget
- Why your equipment shouldn’t hold you back from filming your passions
Quotes:
“Are we proud of this project and can we take on this client and actually help move them into a better position?” [7:16]
“It’s so easy to have all the anxieties and outside pressure come into the way of things. I mean, it happens to absolutely everybody, even if you have a big ego. You second guess things you’re not sure of and all that does is create a worse environment for you to work in.” [41:07]
“Knowing that if it’s a flop, if it fails in whoever's eyes - it’s okay. And to be okay with that, to learn from the mistakes that we might have made along the way and to grow and become better. Those things are gonna happen. So follow your intuition. Do that thing. Don’t not do it!” [42:16]
Links:
Find JP & Sandwich Video online
Follow JP on Instagram | Twitter
Follow Sandwich Video on Instagram | Facebook | Twitter | Youtube
Additional Links:
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