Grow Your Video Business

There are many moments in business and life when we are confronted with a situation where we just don’t know what to do. However, these are often truly defining moments for us because, if we persevere, we almost always come out better on the other side.  Rob Booker, one of my new best friends, is many things. He is a former commodity trading advisor who managed a small hedge fund. Today he hosts The Traders Podcast, is the author of Adventures of a Currency Trader, and runs an amazing YouTube channel. He’s been on an incredible journey. After “mistakenly” starting a company 18 years ago in finance he’s found brilliant ways to continually rebuild his business so that it will stand up to the challenges that present themselves over time. In this conversation, Rob and I talk about how we can all easily and effectively support and promote each other in many ways. Goodwill is a powerful currency in business and it’s important to build it up from the start. Rob explains how it is the number one reason that we want to help each other but is woefully missing in today’s world.  Rob also drops some real truth about where self-esteem comes from and how it is the most important element of success. We’re often confronted with difficult and unclear situations, but as Rob tells us, these moments make us who we are and show us what we are truly capable of achieving. How can you set yourself apart as a trouble maker in your industry? Leave a comment on the episode page!   In this episode How to easily make a testimonial look authentic The importance of building up goodwill with others from the very start The source of self-esteem and how it applies to everything that you do What happens when you don’t stand for anything in your business What to do when you feel like you need to be constantly creating The amazing results that come from knowing your mission in life and business   Quotes “From a very early age, I equated my self-worth, self-esteem, and value with how much I could give of myself to other people…. You can let that get out of hand in your life.” [14:04] “There’s got to be some amount of goodwill built up in today’s world. It’s the one thing that’s missing all the time now.” [23:58] “The only place from which self-esteem can come is from doing things which you know are right and building up a deposit of all of those things which is transferable to other things which you’ve never done before which scare you.” [32:35] “We’re a little bit afraid of rocking the boat because we’re like, who am I going to offend that was going to be my next $100,000 customer? And I say, no one wants to hire someone who is going to play by the rules. You’re going to hire someone who’s going to game the system and be a little bit edgy.” [47:19] “When you buy something, you’re asking to be transported out of your current life into something else. There’s no way that vanilla boring person is going to take you there.” [52:17]   Links Find Rob Booker online Follow Rob on YouTube | Facebook | Twitter The Traders Podcast Kajabi The Go-Giver by Bob Burg and John David Mann Studio Sherpas episode 131 with Graham Cochrane Get notified about the next Studio Sherpas training or conference   Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune into our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Are you ready to launch a business or service but are worried that you’re not good enough -- that you’re not really expert enough? What if I told you that the solution is just confidently to be yourself? Today’s guest has made authenticity his habit in all he does and the payoffs couldn’t be greater. Graham Cochrane is one of the most talented and successful business owners that I know. He’s a business coach, a musician, and the founder of the Recording Revolution, one of the world’s largest and most loved online resources for audio recording and music production. Graham’s journey as an online entrepreneur began about ten years ago at the height of the recession. Thanks to his determination and resourcefulness, Graham was able to beat the odds and has become well-respected in the audio world.  Graham gets real in explaining how he built his business from scratch while trying to make ends meet during the financial crisis. He talks about the importance of not waiting for everything to be perfect and just launching and getting started. Graham shares his wisdom on what to do if you’re feeling insecure about launching your business or a new service. Sure, there are going to be haters out there, but Graham tells us how to easily move past them. This interview is jam-packed with great little nuggets of wisdom and advice that you can start applying to your business right away. Much of it comes down to setting the personal and professional goals that matter the most to you, not being afraid to start something new, and truly setting your sights on being a service to others. Graham tells us why you need to be true to yourself if you’re really going to stand out from the crowd. How do you show your true and authentic self in your business? Share in the comments on the episode page!   In this episode Creating a strong online presence so that you can reach the most potential clients Ignoring your insecurities to just get started What happens to you and your business when you dedicate yourself to helping others Defining success in the way that matters the most to you The most valuable gift that you have to offer others and how it affects your bottom line Helping other people by being your authentic self on social media and in real life Where the true power of a good reputation lies   Quotes “It’s not about being the best or an expert. I don't really like that term. It’s more about can you help somebody.” [19:15] “We’re in a celebrity culture. We obsess over celebrity, and that’s really selfish. And I’m calling myself out. If you’re really about helping people, then just help people.” [34:47] “We want to know what other people are doing, or charging, or what their sites look like, or whatever, because we’re so freaking scared, so we just want to not stand out. Which is so backward, because guess what happens… you won’t stand out!”  [42:58] “I have had the most joy and success in my professional life when I have stopped focusing on myself and started focusing on other people. I don’t do it perfectly all the time, but that’s when the magic happens.” [56:25]   Links Find Graham Cochrane online Follow Graham on Instagram | Facebook | YouTube Recording Revolution Dave Ramsey People Centric Podcast The Go-Giver by Bob Burg and John David Mann   Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune into our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Have you ever wondered what it takes to be a commercial director? If I told you that it takes a lot of losing would you still be interested? Today’s guest has honed the perfect mindset for turning his rejections into personal wins and his career has been taking off ever since. There’s a good chance many of you have heard of Ryan Booth. He’s a prolific young filmmaker who has worked as a DP and director on commercials for some of the country’s biggest brands. These days, Ryan wears many different hats. As a Brooklyn-based Texan, he directs commercials, pitches documentary series and TV shows, and develops his own features. In this candid chat, Ryan shares his journey into the world of directing commercials. Getting to where he is today took a lot of focus and determination, as well as a realization of where his true priorities lie. We talk about the power that lies in having other people on board your team who are just as dedicated to getting the project done as you. As someone with talent and experience in so many different areas, Ryan has had to learn how and when to focus his efforts, which has been the key to his continuing success. How do you pick yourself up after rejection? Leave a comment and let me know on the episode page!   In this episode Realizing where your time is best spent when you have many different priorities at once The dangers of multitasking and knowing when you need help moving from one task to the next How to deal with the bids you lose after you’ve spent so much time preparing them Finding the ideal work-life balance through trial, error, and reflection   Quotes “I’ve realized that my lofty ideas will never happen without the dedicated effort of producers.” [12:50] “I do plenty of detailed mundane boring stuff, but when I’m directing a commercial that’s not my job. My job is to steer the ship. It is to cast the vision. It is to execute that vision. Getting in the weeds is really problematic.” [16:35] “To pitch well, I have to put myself fully into the project. To do that, I have to be vulnerable to the fact that I will likely lose more than I win.” [20:45] “Putting your heart into what you make in my opinion is the only long-term viable way to do this for a living.” [25:34]   Links Find Ryan Booth online Follow Ryan on Instagram | Twitter | Vimeo | IMDB Women Who Run With Wolves by Dr. Clarissa Pinkola Estés Scriptnotes Get notified about the next Studio Sherpas training or conference   Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune into our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Today I’ll be interviewing….myself. That’s because I want to tell you all about the recent Studio Sherpas Onward Summit. It was an amazing experience full of incredible takeaways that I need to share with all of you. So I’m going to discuss the three biggest ideas that came up over and over in at the summit. First of all, the power of community to spur action was front and center at the event. It was clear just how great it is to be part of this outstanding community and meeting those of you who could make it there was a beautiful thing. I’m also going to talk about how powerful vulnerability is and why we shouldn’t be afraid to acknowledge and share it. Lastly, I share what I learned about how your focus, or lack of focus, is perhaps the most essential part of your business’ success. How has community, vulnerability, or focus shaped your business? Share your thoughts in the comments on the episode page!   In this episode The importance of having an integrator to best align your business with EOS How being part of a community leads to accountability and action Why vulnerability is more powerful than we realize How focus, or lack thereof, will make or break your business   Quotes “The whole time we’re there it’s like you’re going to learn a lot of stuff, you’re going to be challenged, think differently, but nothing will be helpful unless you change unless you do something different when you get home.” [8:50] “When you are intentional about meeting and sharing when you’re honest about where you’re at and you set goals and you put those goals out there for other people to know of, that’s when change happens.” [10:37] “What I get to experience when I’m vulnerable is freedom.” [16:24] “Anytime I’ve had a ton of focus, very clear focus, I’ve been able to give that thing my all.” [26:15]   Links Get notified about the next training or conference EOS Worldwide Studio Sherpas Episode 87 with Mark Wallenwine   Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune into our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Even if you don’t think of yourself as a marketer, you still have to market your business. Marketing comes in many forms, but pretty much all great marketing involves having great copy. As today’s guest told me, being more mindful in how you write and present your copy will make all the difference and set your brand apart from the others. Ray Edwards is a communications strategist, copywriter, and author of How to Write Copy That Sells. His podcast, The Ray Edwards Show, is consistently one of the top-rated podcasts in iTunes. He’s been featured in numerous prestigious publications such as Forbes.com. Ray doesn’t write as much as he used to. Now he mostly helps others learn to write amazing copy. Ray and I sit down over a cup of coffee to discuss the importance of having outstanding copy if you intend to sell anything. Weaving his own amazing life story (like why he bought a cafe in Spokane) Ray explains how effective copywriting and marketing can be a force for positive change for your business and the world around you. This is an honest and candid conversation in which Ray lays it all out, including a life-altering diagnosis, his personal core beliefs as to the true power of storytelling, and how you can make your brand more authentic and human in order to truly improve not just your business, but those you serve as well. How can you use marketing to authentically connect with your customers? Share your ideas in the comments! Learn about the upcoming free Studio Sherpas training!   In this episode What Ray discovered on his professional journey from radio to copywriting to coaching The policies that Ray has in place in his company that make it a super supportive workplace (and make his lawyer cringe) How a devastating diagnosis helped Ray focus on what’s really important in his business Identifying who you are and what you want so that you can better find your ideal customers Video’s power to humanize a brand, improve people’s lives, and make meaningful change How to convey that you care about people through your marketing   Quotes “I write words that get people to change. They change either what they’re thinking about a subject, what they believe, the actions they take, the kind of life they live, what they buy, what products or services they want to invest in.” [6:32] “One thing you don’t always get to decide is what your story is going to be. You get to decide what it means, I believe that.” [27:27] “Stories are ways for us to see ourselves from the outside -- to understand why we do what we do and what we need to do to change. That’s what marketing is.” [36:44] “If you can figure out who the people like you are and what the stuff is that people like you do, you will never want for customers and for revenue. They will always come to find you.” [38:08] “If you get the words right, the music right, the images correct; you get all that together, it’s like a symphony for all your senses and awakens the stuff inside you that you didn’t know was still there -- the dreams, the aspirations, the pain that you need answered. There’s no medium more powerful than well-crafted film to evoke all those emotions and change in people.” [40:00] “You’re in business to solve other people’s problems. Get clear about what problem you solve. Get clear about how it hurts the person you’re helping.” [45:03]   Links Get How to Write Copy That Sells for free! Find Ray Edwards online Follow Ray on Twitter | Facebook | YouTube | Instagram The Ray Edwards Show Revel 77 Coffee This Is Marketing by Seth Godin   The People Centric Podcast   Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune into our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

So much of our success in this business stems from the community that we build around us. It allows us to tap into each other’s skills, share our work, and be there for one another in when we need it most. In this episode, I sit down with a good friend who explains just how he has benefited from the power of tribe and how you can too. Chris P. Jones is the founder and owner of Mason Jar Films in Waco, Texas. Chris specializes in filming events as well as making the occasional corporate and commercial video. Chris has intentionally built his company to be flexible and adaptive so that he can take advantage of whatever interesting work comes his way while living his best life. Today’s episode is all about living life without regrets and how your business should reflect this too. In that vein, we discuss why you should be strategic when choosing which projects and opportunities to do for free. We also talk about the incredible benefits of growing a tribe and how this can lead to near unlimited opportunities. This is a raw and honest discussion that goes far beyond filmmaking into how to build a life and business free of regret. How have you built your tribe? How has it helped you and your businesses? Let me know about it in the comments on the episode page!   In this episode The importance of identifying what adds value to your life and getting rid of the rest How your community be the most important part of your professional journey Being prepared for emergencies by surrounding yourself with people you trust What to consider when you’re thinking about doing a job for free Recognizing opportunities to provide new content to new clients Determining what you want out of life and how filmmaking plays a part in that   Quotes “The only thing that I have in common with everyone listening to this podcast is that we’re all dying. At some point you realize it … and you begin to think about really making the most of the time that you have.” [10:28] “I’m not so much striving towards building up a huge nest egg to retire at some future date. I’m here right now and I don’t know what tomorrow holds.” [14:06] “If you go out and you meet people who are of different skill sets and you make yourself available to one another, you’ll have all these resources and people at your fingertips who you trust. Then what you have to offer is unlimited.” [36:02] “We’re just making ourselves available for whatever is out there and we’re not backing down because I don’t have that particular skill set.” [50:36] “As filmmakers, we are really focussed on documenting important moments in other people’s lives and I don’t want us to neglect our own stories and to experience those moments for ourselves too. It will make you a better filmmaker to experience life.” [1:02:26]   Links Find Chris P. Jones online Follow Mason Jar Films on Instagram | Facebook | Pinterest | Vimeo | YouTube Count My Days Essentialism by Greg McKeown Join the next Studio Sherpas live Q&A   Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune into our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Sometimes our biggest challenge as video producers is identifying what it is that our clients really need and want. You might have all sorts of skills that you can offer, but if it’s not what they’re looking for than it doesn’t really matter. This is not always the easiest task. Jody Mayberry has discovered how to use his unique story to help clients realize how he can help them. Jody Maberry is a bonafide storyteller and the happiest podcaster on earth. This served him well for the eight years that he worked as a park ranger. By combining his extensive background as a ranger as well as his experience in marketing Jody knows what to do to make your clients the heroes of their story rather than merely the recipients of the product you create for them. In addition to all this, Jody is a master podcast host, with a whopping eight podcasts going on. In this conversation, Jody walks us through different ways that we can be using stories to help our clients by adding value to their lives. We talk about how this can also help you find and identify your ideal clients using the park ranger business method. First, though, Jody tells his own amazing story of how he transitioned from working in the public sector to his current success in helping private businesses. As a natural storyteller, Jody wonderfully explains how you can best serve your clients and keep them happy and engaged through what he learned while serving visitors to the parks. This involves putting yourself in front of the people who really need your help and offering them what they truly need while exceeding their expectations. How do you identify your clients’ biggest needs? Do you ever use your own story in this? Tell me about it in the comments!   In this episode: Identifying who it is you can help and how it’s different for everyone Why it’s better to offer one thing well than tons of different things that are not part of your message The importance of embracing the title of “expert” in your business and industry Why it’s essential to remember that you are only a small piece of your customer’s story How vital your own story is to growing your business and connecting with your clients   Quotes: “In every business, there are some things that are similar. Whether you’re a podcaster, a copywriter, or in video, if you’re a small business, there are some things that don’t change. Details change, sure. But some of the things you’re going to need to look for and do are going to be the same. Creative work will cover whatever your niche is.” [12:22] “If you’re going to make a corporate video for somebody, you’re just a small piece of the bigger story that they’re working on. You have to understand that and realize how you fit into that. That will actually let you help them more.” [18:31] “You have to remember to tell your story in a way that makes their story better.” [37:33] “Try to find that one thing that keeps showing up. That’s the piece that you can put out in front. That will help you help other people because you will then be able to connect with them a little quicker.” [43:56]   Links: Get notified about new Studio Sherpas training! Find Jody Maberry online Follow Jody on Instagram | Facebook | Twitter The Jody Maberry Show Great Escape Radio podcast Creating Disney Magic podcast Studio Sherpas Episode 118 with Lee Cockerell    Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune into our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Do you get stressed out at tax time? What about budgeting for retirement? Does bookkeeping give you migraines? All these are essential parts of being a business owner but I doubt they’re anyone’s favorite parts. Today, I have Mike Michalowicz here who understands these topics and also understands how to help business owners like you and me take control of these daunting parts of your business. Mike is the author of one of my favorite books, Profit First. He is a popular speaker on topics surrounding entrepreneurial innovation. Years ago, Mike lost nearly everything, but today he’s running his third million dollar business. Mike’s mission is to share his life’s lessons and his “Profit First Formula” to help businesses ensure profitability starting with their very next deposit. In this interview, Mike and I talk about what it truly means to be profitable. This goes beyond just measuring your bottom line but being able to reward yourself as the business owner. Mike lays down some truth about understanding just what sustainable profitability is and why many business owners fail to see it. If you’re like me, you might want to keep a tissue handy for this interview as Mike gets real and emotional about his own struggles with profitability. It’s a powerful story that many entrepreneurs will resonate with and a great reminder that no one is alone in this struggle. You’re going to get some great actionable tips for how to get started or go further in creating a new kind of legacy for you, your family, and your business. As Mike tells us, it all starts with profit. What can you do right away to start putting your profits first? Let me know in the comments on the episode page!   In this episode: What profitability really means for entrepreneurs and how it should result in rewards for you The important differences between revenue and profitability and why understanding the difference is key to long-term success Sound and actionable advice for entrepreneurs facing financial struggles How to escape from the limitations of traditional accounting The different types of accounts your business should have to ensure that you are prioritizing profitability   Quotes: “When it comes to our definition, the entrepreneurial definition of profit, it is cold hard cash available for the withdrawal and for distribution to the shareholder - the owners - of the business.” [9:23] “We need to change the formula for putting profit last to putting profit first. And we got to put our profit first so that it becomes habitual.” [15:58] “Every time a sale occurs, when money flows into your business, you’re going to take a predetermined percentage of that money, allocate it towards profit in a literal account, store that money away and the remaining cash is going to be available to run your business. It’s the pay yourself first principle simply applied to business.” [32:48] “I think as owners we’re naturally givers. We want to give employment. We want to give our clients service. But the greatest giving is where we have financial freedom and the ability to give in the moment without having to worry about the financial stress.” [43:41]   Links: Find Mike Michalowicz online Follow Mike on Twitter | Facebook Profit First by Mike Michalowicz Small Giants Community Send me your questions for the upcoming live Q & A here!   Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune into our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

So you’ve made an awesome film and now it’s time to launch it. Sure you could go through a distribution company, but what if you could cut out the middleman and do it yourself? It’s a good thing that I have a guest today who lays out the blueprint on just how you can do this while maximizing your profits! Today we welcome Rob Hardy back to the podcast. He is a filmmaker and entrepreneur who runs Filmmaker Freedom, a blog and growing community of indie filmmakers where he guides readers on how to redefine success for themselves, according to their own circumstances, talents, and values. He is passionate about helping indie filmmakers build their online audiences so they can cut out the middleman in this process and truly support themselves doing what they love. Today we are having a raw and honest conversation about finding your audience and figuring out how to best serve them. This might involve getting your work directly to your audience without going through an expensive distribution company. Throughout this interview, Tom shares some great ideas on how you can start building your audience right away and launch your film yourself so that you can best serve your audience all the while making more money for yourself. Have you launched a film yourself? Tell me what you learned through this process in the comments on the episode page!   In this episode: The role of filmmakers indirectly serving their audiences Red flags to look out for if you’re going to work with a distribution company How to build an enthusiastic audience long before your work is even finished The importance of building an audience and how your email list can become the lifeblood of your business How to launch your work yourself all while driving up its value and increasing the excitement around it Harnessing the identity feedback loop of your niche to create profitable and meaningful connections with your audience   Quotes: “It really is about finding that group of people, ideally people who are like you and who you care about helping, get something in their lives. Obviously, if you’re making films, you’re not going to solve some burning problem they have in their life, but you can serve their identity. You can give them something that uplifting, that makes them think.” [7:46] “Who are the people or companies who hold your set of values, who share some piece of your own identity, who you would want to grab a beer with at the end of the day? Who are those people and what do they need in their lives? What do they need in their businesses? It’s sort of like a grand human principle.” [12:37] “You just have to be creative and come up with bonuses that people in this niche will love. Just by nature of being in this niche and serving this niche, you should know them inside and out. You should have a clear psychographic profile for who these people are, what their day-to-day lives look like, what they want, what their fears and dreams and desires are. That’s what marketing is.” [31:23] “Not only do you have to take responsibility for your work and the things that you make, but you have to take responsibility for what happens once the work is finished. The world does not take care of that work for you.” [46:19]   Links: Find Rob Hardy online Follow Rob on Instagram | Twitter | Facebook Sign up for Rob’s newsletter Patreon Studio Sherpas Episode 12 with Tom Hardy   Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune into our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Knowing what your talents are worth is perhaps the most important part of finding success. It can be very easy to undersell yourself, especially when you’re just starting out. But you’re not going to get very far if you don’t hold yourself to your value. Chris Odom has learned this important lesson over his long and successful career. He is an incredibly talented business owner, drone pilot, filmmaker, and a student of the Studio Sherpas Video Business Academy. As the founder of Firefly Media, which specializes in amazing aerial video, Chris spends a lot of time (virtually) in the air filming for feature films and commercials. We talk a lot about the importance of understanding your value on this show. That’s because it’s perhaps the most important thing you can do as a business owner and therefore bears repeating. In this interview, Chris and I go deep into this topic as we explore what you can do to better know what you and your company are worth. Since Chris is also part of the Studio Sherpas community, we discuss what it means to be part of a group that truly understands the challenges and rewards of the work that you do. Chris also shares his top pieces of advice for any studio or filmmaker interested in creating drone footage. How do you communicate your value to clients? Leave a comment on the episode page!   In this episode: The early days of drone video and what it took to become a pioneer in that field Leveraging your personal network to find your next client Why having a positive attitude and a smile on set is key to creating an amazing collaborative project The importance of knowing what you’re worth so that you can offer your clients and yourself the best value possible The value of being part of a community that is doing the same work as you Why you absolutely must have liability insurance as a business owner Expert advice for filmmakers interested in getting into drone video   Quotes: “You may be good, but if you’re not fun to work with, nobody wants to deal with that for twelve hours a day for months on end. That’s just not how it goes.” [18:20] “Recognize your value. Understand that these people are talking to you for a reason so don't be afraid to speak up. Don’t be afraid to recognize a good opportunity and a bad opportunity and that the value is not always equated to money.” [30:27] “You invest some money and it’s because you believe in yourself. You go, yeah, I’m worth this. And it shows.” [40:45] “Get liability insurance! Is something going to happen? Probably not, but that’s not why you have insurance. You have insurance when things do go wrong, and it does happen.” [41:53]   Links: Find Chris Odom online Follow Chris on Facebook | Instagram | YouTube STRY Staff Me Up Grab your tickets to the Onward Conference   Additional Links: Check out the full show notes page Do you have something to share on this podcast? Fill out this form here. Be sure to take the Studio Sherpas survey for a chance to win some incredible prizes (if we do say so ourselves!) Stay up to date with everything we're doing at Studio Sherpas Tune into our weekly Facebook Lives Follow Studio Sherpas on Facebook | Twitter | Instagram If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!