Grow Your Video Business 123: How To Convey Your Worth To Potential Clients w/ Chris Odom
Knowing what your talents are worth is perhaps the most important part of finding success. It can be very easy to undersell yourself, especially when you’re just starting out. But you’re not going to get very far if you don’t hold yourself to your value.
Chris Odom has learned this important lesson over his long and successful career. He is an incredibly talented business owner, drone pilot, filmmaker, and a student of the Studio Sherpas Video Business Academy. As the founder of Firefly Media, which specializes in amazing aerial video, Chris spends a lot of time (virtually) in the air filming for feature films and commercials.
We talk a lot about the importance of understanding your value on this show. That’s because it’s perhaps the most important thing you can do as a business owner and therefore bears repeating. In this interview, Chris and I go deep into this topic as we explore what you can do to better know what you and your company are worth.
Since Chris is also part of the Studio Sherpas community, we discuss what it means to be part of a group that truly understands the challenges and rewards of the work that you do. Chris also shares his top pieces of advice for any studio or filmmaker interested in creating drone footage.
How do you communicate your value to clients? Leave a comment on the episode page!
In this episode:
- The early days of drone video and what it took to become a pioneer in that field
- Leveraging your personal network to find your next client
- Why having a positive attitude and a smile on set is key to creating an amazing collaborative project
- The importance of knowing what you’re worth so that you can offer your clients and yourself the best value possible
- The value of being part of a community that is doing the same work as you
- Why you absolutely must have liability insurance as a business owner
- Expert advice for filmmakers interested in getting into drone video
Quotes:
“You may be good, but if you’re not fun to work with, nobody wants to deal with that for twelve hours a day for months on end. That’s just not how it goes.” [18:20]
“Recognize your value. Understand that these people are talking to you for a reason so don't be afraid to speak up. Don’t be afraid to recognize a good opportunity and a bad opportunity and that the value is not always equated to money.” [30:27]
“You invest some money and it’s because you believe in yourself. You go, yeah, I’m worth this. And it shows.” [40:45]
“Get liability insurance! Is something going to happen? Probably not, but that’s not why you have insurance. You have insurance when things do go wrong, and it does happen.” [41:53]
Links:
Follow Chris on Facebook | Instagram | YouTube
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Additional Links:
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