Grow Your Video Business 119: Why Using Youtube Is The Best Way To Grow Your Business w/ Kelsey Brannan
Who doesn’t want a massive YouTube following? It will help you connect to other filmmakers, find clients, and showcase your skills all in one place. Garnering a huge number of subscribers may seem like the Holy Grail of video on social media, but with the right approach and dedication, it’s totally possible! And today's guest, Kelsey Brannan is the go-to person for growing your following and creating an epic Youtube channel that will work to showcase and grow your business.
Kelsey is the creator of Premiere Gal, a YouTube community of over 117,000 subscribers which is focused on video, photo, and audio production. After getting a Masters degree in documentary filmmaking from Georgetown, Kelsey worked as a filmmaker with the State Department. She’s since moved on to helping others learn the ins and outs of her craft and is the head of creative growth at Wipster, a video feedback and collaboration platform for creators, teams, and businesses.
In this interview, Kelsey talks about what it’s like to grow a YouTube channel to over 100,000 subscribers and why as video makers we should be striving for this as well. Kelsey also discusses the difficulties that many freelancers face by not being part of the companies that they want to work for as well as some great advice on how to surmount this challenge.
Kelsey goes on to talk about the challenges of communicating with clients and how platforms like Wipster can make this infinitely easier. Before our talk comes to an end, Kelsey shares what she knows about affiliate marketing in relation to YouTube video marketing and how it can expand your passive income stream.
Do you use a tool like Wipster to that helps you be more efficient or creative? Tell me what it is in the comments on the episode page!
In this episode:
- Why your business shouldn’t rely on a single source of income
- The biggest challenge that freelancers experience and how to overcome it
- What Wipster is and how it can streamline your communication with clients
- What to consider when deciding whether or not to create a YouTube channel for your business
- The kind of YouTube channel that will attract the most potential clients
- Useful and actionable tips for growing your YouTube channel
- How to make extra passive income with affiliate marketing on YouTube
Quotes:
“Whether you decide to go to college or not, just surround yourself with people who inspire you and just start getting your hands dirty.” [9:20]
“If you present yourself as an expert on YouTube and you grow that following and that expertise, you can really bring in more business for yourself.” [25:20]
“It’s kind of like the power of the network too, because you may get a lot of solo entrepreneurs and freelancers watching you, but then they talk about you and refer you.” [29:25]
“You can’t expect instant results. It takes time, persistence, and patience. But if you can impact just one person, that’s a win for me.” [35:20]
Links:
Follow Kelsey Brannan’s Premier Girl on YouTube | Twitter | Instagram | Patreon
Follow Wipster on Facebook | Instagram | YouTube | Twitter | Linkedin
Book a meeting with Wipster at NAB Show
Additional Links:
Check out the full show notes page
Do you have something to share on this podcast? Fill out this form here.
Stay up to date with everything we're doing at Studio Sherpas
Tune into our weekly Facebook Lives
Follow Studio Sherpas on Facebook | Twitter | Instagram
If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!