Grow Your Video Business 117: How To Level Up Your Projects With Color Grading w/ Denver Riddle
There are the subtle touches you can make to your videos that will take them to the next level. Much of this has to do with the color grading you use. It can set you apart from your competitors and get you noticed in ways that you hadn’t been before. The best part is that anyone can learn to do it!
Denver Riddle is a colorist with a true passion for sharing what he’s learned about color grading with others. He’s the founder of Color Grading Central and has worked on countless feature films and commercials. Denver has developed numerous color grading tools, including the original color presets for Instagram’s video feature, so you may even have used his work without knowing it.
In this interview, Denver tells the story of how he discovered the role color grading can play to make an ordinary film look epic. He’s used his skills in coloring to showcase the quality of his work which has paid dividends when on the job hunt. Denver explains just why having well-done color grading can make all the difference to the audience as well. If you’re interested in getting into the world of coloring, Denver talks about why it's easier and less expensive than ever to do it now.
What’s your experience with color grading? How does it make your videos stand out from the crowd? Tell me in the comments on the episode page!
In this episode:
- The subtle parts of imagery that set big budget films apart from ordinary video
- The most important 27 seconds you have and the power of first impressions
- How to attach a monetary value to the time and energy spent on color grading
- Where to start if you want to learn how to do color grading and why it has never been a better time to begin
Quotes:
“I just felt like there was this huge gap between what I was able to create when I bought my first HD camera and what other people were producing online. It was really a perplexing problem.” [7:35]
“The average is 27 seconds that someone will form a first impression. So when people are looking to hire somebody, the first and foremost thing that they’re going to look at is the quality. What kind of quality does this person put out?” [16:14]
“There’s been a huge shift in the industry across all levels just because of the advancement in the technology and the democratization of the tools.” [30:25]
Links:
Follow Denver on Instagram | YouTube
Magic Bullet Suite by Red Giant
Additional Links:
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