

Grow Your Video Business with Ryan Koral
Ryan Koral
đŹ The podcast for ambitious filmmakers who want to build a thriving businessâwithout burning out.
Hosted by Ryan Koral, a 20+ year video production vet and coach, this weekly show is your behind-the-scenes pass to what actually works in the world of commercial video.
Every episode is packed with real talk, tactical strategies, and candid conversations to help you:
+ Book better clients (at better rates)
+ Build systems that donât rely 100% on you
+ Charge what you're worthâwith confidence
+ Create videos that make an impact and grow your bottom line
If you're ready to stop winging it and start running your business like a proâyouâre in the right place.
đď¸ New episodes drop every week.
đ Learn more at https://studiosherpas.com
Hosted by Ryan Koral, a 20+ year video production vet and coach, this weekly show is your behind-the-scenes pass to what actually works in the world of commercial video.
Every episode is packed with real talk, tactical strategies, and candid conversations to help you:
+ Book better clients (at better rates)
+ Build systems that donât rely 100% on you
+ Charge what you're worthâwith confidence
+ Create videos that make an impact and grow your bottom line
If you're ready to stop winging it and start running your business like a proâyouâre in the right place.
đď¸ New episodes drop every week.
đ Learn more at https://studiosherpas.com
Episodes
Mentioned books

May 15, 2023 ⢠48min
333. Insights on Human-Centered Filmmaking: An Interview with Dan Tyre, Former HubSpot Employee and Angel Investor
Today on the show with Dan Tyre, we talk about how infusing your business with a human centered outlook at every level can help you achieve exponential growth while maintaining healthy relationships. Dan is a rapid growth expert and has many tips from years of developing several massively successful startups. We talk about some of the most important keys to growth such as niching, effective websites, human centered sales, and the âfreemiumâ business model. This conversation is a much needed reminder to treat each other like humans and do our best to help others. When you strive for this, your business, and the world, will become a much better place! Key Takeaways The best way to grow in 2023 is to have a very narrow niche. Embrace the âfreemiumâ model by using free stuff to hook potential clients, build trust, and create raving fans. For serious growth, your customers are more important than your sales team. Utilize your website to get a conversation started with potential clients, donât try to sell to them immediately. About Dan Tyre Dan is a 14-year-veteran of HubSpot, hired as employee number six. While initially the first salesperson, Dan has since helped expand the sales team through management, recruiting, and training. He is also a frequent contributor to the HubSpot Sales Blog and coined the term "Schmarketing" to describe the necessary alignment between sales and marketing. Outside of HubSpot, Dan leverages his 42 years of multidisciplinary business experience in sales, marketing, and service to help scale fast-growing companies and coach those that want to harness the power of Inbound Marketing to improve their bottom line. In April 2018, he published a book with Wiley Business Press with Todd Hockenberry called Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles, and he regularly shares his knowledge through guest appearances on podcasts and as a speaker at worldwide events. In his local Arizona community, Dan puts pen to paper with his life motto of âalways be helpingâ and spends time advising startups and mentoring executives and young people with ambitions with the Arizona Commerce Authority and Galvanize location in Phoenix. He also demonstrates his commitment to social responsibility with mentorship at Seed Spot. Most proudly, Dan has been married to the beautiful, smart, and thoughtful Amy Tyre for 33 years, and they share two children, Eli and Sally, and a rescue pup named Stinson. In This Episode [00:00] Welcome to the show! [02:28] Meet Dan Tyre [04:17] Danâs interesting career background [22:55] Danâs books [25:55] Principles of an Allbound business [30:12] The riches are in the niches [34:29] The HubSpot Flywheel [38:55] Inbound marketing for your website [40:56] Using a CRM [41:50] Free resources [46:16] Connect with Dan [46:52] Outro Quotes âNumber 1 - treat people like human beings.â [26:07] - Dan Tyre âYou help before you sell.â [27:00] - Dan Tyre âNever before has it been so easy for me to say, âhereâs exactly, not just what we do, but who we do it for.ââ [31:48] - Ryan Koral âYou can actually grow quicker in 2023 if you have a smaller focus, a niche focus.â [32:42] - Dan Tyre âYour customers are more important for new business than your sales team.â [34:42] - Dan Tyre Links Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group Find Dan Tyre online HubSpotâs Free Website Grader HubSpotâs Growth Grader Follow Dan Tyre on Instagram | Facebook | Twitter Connect with Dan Tyre on LinkedIn Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Whatâs your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

May 8, 2023 ⢠39min
332. Creating Remarkable Customer Experiences in Corporate Filmmaking: Lessons from Shep Hyken
The quality of the customer service experience that you provide is equally as important as the quality of the work that you produce. On the show today I talk with customer service expert Shep Hyken about how to create a truly remarkable customer service experience in your business. Customer service is not simply a department within your business, itâs a philosophy that should permeate every step of your customer service journey. Every single interaction between your business and your client speaks to the level at which you care for your client. Be intentional to meet client expectations in all of these interactions to show that you care. This type of customer service will lead to more loyal customers than you would ever imagine! Key Takeaways The quality of what you produce means nothing if you have no clients to pay for what you produce. Care more about the client rather than making the sale. This will lead to healthy, loyal relationships and also to more closed deals. Become service aware and evaluate every client touchpoint in your business to make sure you are meeting client expectations. Meeting expectations every time will create a truly remarkable experience for your client. About Shep Hyken Shep Hyken is a customer service and experience expert and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author of eight books and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. His articles have been published in hundreds of publications, including Forbes, and he has been quoted in the New York Times, Inc, Real Simple, Wall Street Journal, USA Today, and more. Shep works with companies and organizations that want to build loyal relationships with their customers and employees. In This Episode [00:00] Welcome to the show! [03:09] Meet Shep Hyken [05:47] Where to start with customer service [10:24] Great customer service within healthy boundaries [14:34] How to stand out [19:28] Importance of a CRM [21:23] Be aware of opportunities [25:47] Using video to create amazing customer service experiences [28:21] Human centered communication [37:53] Connect with Shep Hyken [38:16] Outro Quotes âBeing intentional means you're aware of the opportunities you have to create that experience.â [07:39] - Shep Hyken âCustomer service is not a department, it's a philosophy.â [15:16] - Shep Hyken âNobody ever became truly successful by being mediocre and averageâ [16:51] - Shep Hyken âIt's not about being over the top. It's about doing and meeting the expectationâ [17:29] - Shep Hyken Links Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group Find Shep Hyken online Read The 2023 ACA Study Connect with Shep Hyken on LinkedIn Follow Shep Hyken on Instagram | Facebook | Twitter Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Whatâs your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

May 1, 2023 ⢠44min
331. Transitioning from Commercial Work to Original Content with Patrick Moreau
We all want to tell stories that we care about and will influence the world. Patrick Moreau has found a way to do just that with his video business. Muse storytelling has transitioned from producing commercial work to crafting creative original content. Today on the show Patrick and I talk about this journey and what it takes to start telling the stories that you really want to tell. It takes intentional planning to make this transition and handle everything that comes along with it. We talk about everything from how to choose what stories you should tell to how to find and handle investors. If you have a story burning within you, maybe itâs time to start developing your business to be able to produce this content that you dream about. Buckle down and âdo the thingâ! The world needs the story that you have to tell. Key Takeaways Narrow down your scope to do less, yet larger, projects than what you usually handle. This can help you have the bandwidth to really hone in on your creativity. Build trust with your investors and give them a remarkable experience that they canât get anywhere else. Test your ideas for original content to make sure that they are actually good ideas and that will make money. Build a thriving team that can excel in the 5 key areas of a successful film production team. About Patrick Moreau Patrick Moreau is an Emmy-Award winning Director and Cinematographer. The focus of Patrickâs work is to bridge ways of thinking and being in the world by sharing the experiences of individuals. He believes that there are so many ways to be alive in this world, and through storytelling, we can gift somebody with the experience of another. All of Patrickâs work is built on a foundation of the science of storytelling. He leverages the fundamental principles from academic journals, distills them, and shapes everything he creates within a story framework, which has been tested and proven again and again. Patrick believes that a cornerstone of creating a world of remarkable stories is to share insights and education with others to tell their own stories. He has built educational courses that have reached over 25,000 filmmakers, taught at the United Nations and educated creatives in over 30 countries. Patrick is tireless in the pursuit of finding and telling remarkable stories, because he believes they have the power to create a more connected and compassionate world. In This Episode [00:00] Welcome to the show! [02:42] Meet Patrick Moreau [06:50] Building sustainability while creating original content [11:14] Sourcing ideas for original content [14:20] Securing investments for your original content [19:33] Managing creative input from investors [26:05] Testing your content ideas [29:46] Building your core team [36:34] Patrickâs education classes [39:32] Do The Thing! [41:34] Connect with Patrick [42:15] Outro Quotes âWe got into this to do stuff we care about. We got into this to have some kind of influence on the world. And if we're finding ourselves in a place where we're stuck in endless revisions and we feel like a tripod and we're doubting that our work matters, to remember that we own our own outcomes, we own our choices.â [39:50] - Patrick Moreau âAnd then also having the humility to know you don't have all the ideas that like being open to, like you said, you know, somebody else has a great idea and not just shutting it.â [23:29] - Patrick Moreau Links Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group Find Patrick Moreau online Register for the World-Changing Filmmaker Follow Muse Storytelling on Instagram | Facebook | YouTube Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Whatâs your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Apr 24, 2023 ⢠44min
330: Overcoming Procrastination and Finding Your Path with Michael Gebben
Life doesnât have a one size fits all solution, and neither does your business! Join me for todayâs show with my friend Michael Gebben as we explore his massive success, and some failures as well, in his business journey. Michael breaks down the invisible brick wall that we all face - procrastination. There are some shifts in your mindset that can greatly help you overcome the things that continuously nag at your effectiveness. Michael also dives into some interesting brain science that can help you find out how your brain works so that you can leverage your brain-activating activities and stop making yourself miserable by doing things that you hate. Truly understanding yourself can be the key to making the most out of this life and lead to true fulfillment! Key Takeaways Find the right path forward that works for YOU. Donât fight to make yourself fit into someone elseâs formula. Taking action that is quick, but sometimes imperfect, will help you overcome procrastination and achieve actual results. Donât focus on avoiding what you donât want, focus on pursuing what you do want and you will find more of it. Sometimes you need to slow down and reevaluate in order to speed up. About Michael Gebben, a.k.a. Gebbs From "Paper Boy" to "Breakage Boy" at a local beer distributor to the "Video Guy" to "Same Day Edit Guy" to the MIND Mechanic, Michael's had quite the journey... Since the mid-2000âs he's been building a career as a Creative, Coach, and Speaker. Michaels Video Clients range from mom and pop shops to 300+ Wedding Couples to Netflix, Oprah Network OWN, Tony Robbins, Richard Branson, Tim Ferriss, the Number ONE Doubles Players in Tennis The Brian Brothers, he has worked with a full gamut of clients. He loves to share the good, bad and ugly experiences from growing his video production company in high school to making millions traveling the world and almost going bankrupt. His lessons learned from millions made, millions lost, and millions in the making inspires people that TRULY ANYTHING IS POSSIBLE! He now works with clients in his coaching practice ranging from ADHDERS, CREATORS, DREAMERS, DOERS, ENTREPRENEURS & NEURODIVERGENT THINKERS...to TEACH THEM TO BECOME THE MECHANICS OF THEIR MIND, SO THEIR DREAMS DON'T DIE IN THEIR HEARTS, HEADS, OR HARD DRIVES! In This Episode [00:00] Welcome to the show! [02:31] Meet Michael Gebben [05:05] Michaelâs background [08:24] Finding the right solution for you [11:16] Overcoming procrastination [20:26] Defining your fulfillment [23:01] Becoming a mechanic of your own mind [25:17] Achieving in spite of your brain [36:14] Slow down to speed up [40:41] Focus forward on what you want [42:15] Connect with Michael Gebben [42:55] Outro Quotes âAction creates clarity. There's things you think you'll love, you'll love. Thereâs things you think you'll hate, youâll hate. Thereâs the things you think you'll love, you'll hate. Thereâs things you think youâll hate, you'll love. And so we've got to do to know. [21:28] - Michael Gebben âOne of the hardest things to do at times, but it was the greatest thing that I did, is slow down the speed up.â [36:33] - Michael Gebben âWhat youâre focused on youâll get more of.â [41:01] - Michael Gebben Links Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group Find Michael Gebben online Follow Michael Gebben on Instagram | Facebook | YouTube Get Michael Gebbenâs two audio books for free and see the brain scans! Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Whatâs your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Apr 17, 2023 ⢠50min
329. Creating Work That Gets Seen with Brice Gump
Today on the show we demystify the confusing world of video advertising with entrepreneur and advertising expert Brice Gump! With so much noise on the internet you need a solid plan if you want your work to be seen. The work you provide for clients is no exception to this. How your clients present your work not only affects their business, but it also affects yours. This is why it is so important to consider video advertising not only for your business but for your clients as well. In this conversation we dive into some of the big picture and granular wisdom that Brice has gained over years of effective advertising. We also brainstorm some ways that you can get involved in the video ad marketing of your clients without it becoming a burden to your business. Donât let your work get lost in the abyss, be creative and make it stand out! Key Takeaways Create a solid distribution plan for your content so it doesnât get lost in the noise. Use multiple hooks to promote the same content. Explore different revenue streams that can greatly impact your business with little effort. Partner with ad agencies to help your client succeed and utilize your product to itâs fullest potential. About Brice Gump Brice is an entrepreneur and advertising expert born and raised in Texas, although these days you can actually find him living aboard in Barcelona Over the last 10 years heâs worked with dozens of businesses in all different industries to generate tens of thousands of leads and millions of dollars in sales online. Today he runs a marketing agency that helps online experts leverage video marketing to grow their business. In This Episode [00:00] Welcome to the show! [06:45] Meet Brice Gump [11:20] Basic formula for video ad success [13:55] Creatively hooking an audience [19:49] Offering video ad distribution as a video production business [25:35] Turning brand films into effective video ads [30:02] Structuring a business to be ad friendly [32:18] Helping your client succeed beyond your product [35:24] Targeting ads for specific platforms [38:19] Best practices when partnering with ad agencies [41:04] Final thoughts [47:44] Connect with Brice [48:41] Outro Quotes âWe would all have incredibly successful businesses if the videos that we created for our clients got the exposure that they deserved.â [10:55] - Ryan Koral âThere's so much noise out there that if you don't have a really solid distribution plan, there's a very good chance you could invest a lot of time and resources and energy into making something, and it just doesn't go anywhere.â [12:56] - Brice Gump âSo just a word of caution. Just because there is an opportunity for money doesn't mean that it's best suited for how your business is set up.â [24:27] - Ryan Koral Links Sign up for the Profit Accelerator live workshop Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group Find Brice Gump online Get the free tool: Webinar Conversion Rate Calculator Follow Brice Gump on Instagram | YouTube | Twitter Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Whatâs your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Apr 10, 2023 ⢠53min
328. Breaking Self-Limiting Mindsets with Caitlin Wall
Are you tired of feeling alone in your business? Today on the show I talk with Caitlin Wall about some issues that we ALL face as business owners. Too often we are plagued with the feeling of being alone and the trap of endless comparison with others. If we arenât careful this will develop into self-limiting mindsets that will ruin our businesses. The truth is that we arenât alone. We all face the same struggles and can all learn from each other. Success can be contagious so itâs time to surround yourself with people who can help inspire you and pull you out of this destructive thought pattern. Youâre not alone and if others are able to do this, so are you!! Key Takeaways Find a community that can help you not feel alone in your business Tap into the data behind your lead generation to know where to put your focus Solid branding can give you the confidence and presence to take your business further than you ever thought The mindset of success is contagious About Caitlin Wall Caitlin is the owner of Caitlin Wall Photography & Films based out of New Boston, NH, which specializes in website and social media video content for local artists and creators as well as national brands. In the Episode [00:00] - Welcome to the show! [05:56] - Meet Caitlin Wall [15:24] - How to approach niching [20:32] - Lead generation [31:45] - The trap of comparison [34:17] - The true value of branding [45:45] - Inspiration of success [50:55] - Connect with Caitlin [51:48] - Outro Quotes âAnd to feel like you're not alone really is pretty empowering because it's like: Oh, okay, if that person did that, got to the other side of that, I think I can do it, too.â [31:33] - Ryan Koral âA lot of times you have just these struggles that are the same and you don't think that we're all feeling it, but you know, we are.â [31:30] - Caitlin Wall Links Sign up for the Profit Accelerator live workshop Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group Find Caitlin Wall online Follow Caitlin Wall on Instagram | Facebook Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Whatâs your question for the podcast? Share a video or audio response! Check out the show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Apr 3, 2023 ⢠52min
327. Eliminating the One Thing That's Holding You Back with Brian Hood
Todayâs episode is absolutely full of remarkable content from my friend, Brian Hood - a serial entrepreneur. We talk about pinpointing what the one bottleneck is in your business so that you know what to focus on in order to stop inhibiting your own growth. We look into the proper way to build your business to be able to handle quality leads, rather than just blinding grabbing for them. And finally we talk about how to break out of âbutt in the seatâ work and position your business to tap into value based pricing. This will allow you to charge more than you ever thought possible while becoming free of the rat race of competitive pricing. Thereâs so much more in this episode⌠so I hope youâre ready to tap into a killer resource that can give you the tools to grow your business! Key Takeaways Focus on fixing the ONE bottleneck that is holding your business back Your mindset of how you view yourself is absolutely fundamental in the structure of your business Avoid the trap of âcopycatâ services Trust is the most important factor to getting big ticket sales About Brian Hood Brian is the founder of The Six Figure Home Studio, co-founder of Filepass.com, and owner 456 Recordings. Heâs built 7 different six-figure income streams throughout his careers in live music, recording, real estate, vacation rentals, software, and education. Heâs spent over a quarter of a million dollars on paid advertising, which has forced him to become an expert on marketing funnels. In This Episode [00:00] Welcome to the show! [02:39] Meet Brian Hood [06:26] Finding Fulfillment [09:51] Your Mindset [13:34] Copycat services [26:21] Why people spend money - Trust [36:41] Eliminating bottlenecks [40:57] Generating quality leads [46:36] Connect with Brian [47:40] Outro Quotes âThe closer you are to the money as a service provider, the more you can typically charge and the more you can make.â [24:12] - Brian Hood âTrust is the number one factor. And if you don't have the trust, you don't have the client.â [29:30] - Brian Hood âWith every client I work with, the first place we start is what are you offering and who are you offering it to? That's the number one thing I look at. What are you offering?â [41:24] - Brian Hood Links Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group Find Brian Hood online Get the two free resources from Brian Hood Sign up for the 6 Figure Creative Freelancerâs Toolkit Follow Brian Hood on Instagram | Facebook | YouTube Listen to Ryan and Brian talk on Episode 206 of the 6 Figure Creative podcast Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Whatâs your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Mar 27, 2023 ⢠52min
326. Rigging the Game for Your Video Business with Dan Nicholson
What really matters and what do you really want? On todayâs show Dan Nicholson and I talk about this question and what it means for your business. Too often âmoreâ is equated with âbetter.â However, this is far from true sometimes. Using concepts from his book, Rigging the Game, like optimization over maximization and closer over more, Dan Nicholson flips some conventional perspectives to help us get to the bottom of what we really want. Once we have a firm grasp on this, we can take control of our lives and actually make decisions that will actively lead us into the life that we truly desire. Key Takeaways Be intentional to discover what you really want in life. Then build your business to support that. Focus on eliminating downsides to your business more than increasing work. Prioritize optimization over maximization. Work to get close to what you want rather that just doing more. About Dan Nicholson A serial entrepreneur since birth, Dan Nicholson took a detour through the âconventionalâ model of graduating summa cum laude with degrees in accounting and information systems, completing a fellowship at the Governmental Accounting Standards Board, working at Deloitte and various Fortune 500 companies, and being named to the 40 Under 40 list of global accountants four times. One day, Dan woke from his cloud of dissonance, tired of the corporate drudgery of meetings about meetings and future meetings. Now, he takes the conventional and applies it to the non-conventional by helping purpose-driven entrepreneurs achieve financial certainty. Dan is the founder of multiple companies across finance, accounting, and software, but his real passion is teaching entrepreneurs and small business owners. He is the founder of CertaintyU and creator of a 20-week entrepreneurial education course and certification, Certified Certainty Advisor. The course teaches the concepts, principles and action steps to becoming an extraordinary leader and reach the top 1% of your industry. He is also author the USA Today and WSJ Best Seller, Rigging The Game: How To Achieve Financial Certainty, Navigate Risk and Make Money on Your Terms, and the host of the popular podcast, Rigging the Game, and lives in Seattle with his wife and two daughters. In This Episode [00:00] Welcome to the show! [04:01] Meet Dan Nicholson [05:39] Optimize over maximize [18:19] Optimizing whatâs important [23:38] Sustainable middle ground to fight feast/famine cycle [26:20] Using the principle of compound interest [34:45] Closer vs more [35:45] Preference vs binary [40:54] Figuring out what you really want [48:23] Connect with Dan [50:18] Outro Quotes âBut as a small business owner, you have to optimize what's the most efficient path forward towards your main priority.â [07:34] - Dan Nicholson âAt the end of the day, if you're not clear on what it's going to take to get you to where you want to be, then geez, good luck getting there.â [21:51] - Ryan Koral âDiscipline is answering the question: would I be a disciple of myself?â [30:05] - Dan Nicholson Links Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group Find Dan Nicholson online: Rigging the Game | CertaintyU Follow Dan Nicholson on Instagram | Facebook | Twitter Connect with Dan Nicholson on LinkedIn Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Whatâs your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Mar 20, 2023 ⢠58min
325. How to Turn Word of Mouth Into Effective Strategy with Joana GalvĂŁo
Having your schedule completely booked with your dream clients sounds pretty amazing, right? Todayâs guest, Joana GalvĂŁo, is an expert in teaching entrepreneurs just how to achieve this dream goal. Her three part system is a gold mine for transforming word of mouth from passive hopefulness into an effective and targeted strategy⌠and it works. Aside from this invaluable framework for generating consistent work, Joana also gives us a peek into her story; mistakes included. Her inspiring journey holds some valuable lessons on everything from doing what it takes to land a dream client to creating a culture of open communication and health within your business. Key Takeaways Transform word of mouth into an active strategy to land better clients more consistently. Create a culture of open communication within your business to grow a strong team while preventing issues. Orient your business so that it can connect with the clients that you align with. About Joana GalvĂŁo Joana GalvĂŁo is the co-founder of the award-winning design agency Gif Design Studios. Based in Porto, Portugal, and with a team of 7, her agency specializes in brand identities and conversion-obsessed design and serves industry leaders in 17 countries on five continents. Her coaching program, Ambitious Creatives Booked Solid, helps freelancers get booked solid with dream projects, to 6-figures and beyond, without burnout. Joana speaks internationally on entrepreneurship, the power of design, and creativity, and her work has been featured in the Guardian, Brand Brilliance, and Digital Arts magazine. But the thing Joana is most proud of is having recently taken a 4-month maternity leave without ever checking email, and having her agency not only survive but see its most profitable months to date. In This Episode [00:00] Welcome to the show! [02:29] Meet Joana GalvĂŁo [11:41] Making the transition into hiring help [15:20] Remote vs in-person work [20:56] Mistakes to avoid in your business culture [32:13] Constant evaluation [37:27] Transforming word of mouth into strategy [46:55] Focus on this when starting out [54:52] Connect with Joana [56:05] Outro Quotes âI like to turn word of mouth into a strategyâ [39:48] - Joana GalvĂŁo âItâs quite simple: the more people know about who you are, what you do, and for whom, the more likely it is that theyâll send work your way.â [40:09] - Joana GalvĂŁo âI think the best thing to do is get very clear on the type of client that you would love to land.â [47:21] - Joana GalvĂŁo Links Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group Find Joana Galvao online Find Gif Design Studios online Follow Joana Galvao on Instagram Get the Secret Stash of email templates from Joana for free Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Whatâs your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes! Book Mentioned Rework, by Jason Fried

Mar 13, 2023 ⢠47min
324. Creating a Thriving Culture in Your Business with Joey Mathews
Building a healthy team where each member flourishes individually while also having a strong team-oriented mindset is not an easy task, nor does it happen on its own. My guest today, Joey Mathews, has built his video production businesses to feel like family. From immense empowerment and trust in each individual to creative profit sharing, Joey has built a business that is focused on creating absolutely stunning work all while fostering individual and business health. Joeyâs insights on leading a creative business are so refreshing and inspiring. Donât fall for the lie that you canât have beautiful work, a healthy team, and a profitable business; itâs how we should all operate! Key Takeaways Create a culture for your team that is built on mutual trust, an attitude of helping others, and wholeness of health. You limit yourself and your business if you donât find a way to tap into healthy collaboration. Be creative to make sure that your business is efficient and profitable. Charge what your work is worth, but make sure you are adding so much value that your client feels like they underpaid. About Joey Mathews Joey is an Emmy award winning filmmaker, business owner, husband and father based out of Houston, Texas. He founded 31Films in the early 2000âs, capturing luxury weddings around the world, and launched Filmlab in the early 2010âs, producing story-driven commercial films for brands including: Disney, CBS Sports, Four Seasons and Microsoft. In This Episode [00:00] Welcome to the show! [02:45] Meet Joey Mathews [06:47] Balancing creativity of your product with business success [13:18] Building a culture in your business that feels like a family [27:56] Joeyâs greatest business milestones [34:22] Making your business profitable [42:10] Passion projects [45:15] Outro Quotes âBeing able to say no to some opportunities is hard but I think for the betterment of everyone to not be burnt out, you know, I think it's really important.â [15:18] - Joey Mathews âI think when you're growing a team there has to be, I mean, you have to treat it almost like a marriage, you know, where you're working together towards a common goal and you're helping each other and it's a give and take.â [18:43] - Joey Mathews âI think it's important for people to find ways to scratch that itch and to be able to do that creative work.â [43:57] - Joey Mathews Links Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group Find Joey Mathews online Follow Joey Mathews on Instagram Follow Film Lab on Instagram Follow 31 Films on Instagram | Facebook Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram Whatâs your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes! Book Mentioned Profit First, by Mike Michalowicz