Grow Your Video Business with Ryan Koral

Ryan Koral
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Jun 19, 2023 • 46min

338. Driving Transformation Through the Power of One: Kelly Baader's Guide to Building a Profitable Business

The entrepreneurial journey is one that is filled with challenges and obstacles to overcome in order to succeed. Today on the show, my guest Kelly Baader is someone who has faced many personal and business challenges and had what it takes to overcome them all. When you are called into this journey, it’s your character that will help carry you through the difficulties and into massive success. Kelly explains how she found strength in facing her struggles and how to take intentional time to structure your business through focused and creative thinking.  Key Takeaways Overcoming personal struggles to achieve what you believe in can be one of your greatest sources of strength. Take advantage of The Power of One framework to bring clarity to what you offer, who you serve, how you communicate it, and who you are. Don’t expect your business to fit perfectly into someone else’s cookie cutter plan - you are a unique individual. About Kelly Baader Kelly is the CEO of Influential Entrepreneurs, LLC, a Kingdom-Advancing Leadership Development Company that empowers you, the Christ-Centered Entrepreneurs to Grow & Scale Your Business Elegantly with Identity-Aligned Positioning, Compassion-Driven Marketing, and Confidence-Fueled Selling. Kelly’s approach to individual identity aligned success has made her a sought after-speaker on renowned stages like TEDx Basel, Youpreneur Summit, Agency Transformation, and John C Maxwell Certification event.  She also hosts a top-ranked podcast - Christian CEO Podcast since 2016.  Kelly is a certified business and leadership coach by ICF, John C Maxwell Team, and Kingdom Driven Entrepreneurs. She has coached and mentored entrepreneurs and organization leaders in 4 continents since 2008.  She has been featured in the industry-leading publication and podcasts like The Hufngton Post, Youpreneur FM, Eternal Leadership, Stewarding Your Influence, Kingdom Driven Entrepreneurs, and many more.  Kelly’s book: A Little Girl Called Grace was Amazon Bestseller in 2012.  Kelly is happily married, has two lovely adult children, and after traveling the globe, she and her family have now settled in Switzerland. In this Episode  [00:00] Welcome to the show! [04:45] Meet Kelly Baader [05:33] Finding fulfillment [08:09] Overcoming the valley of disappointment [16:34] The background of The Power of One Framework [21:11] Overview of The Power of One Framework [28:33] Applying The Power of One Framework [33:20] Finding your purpose in the now [35:47] Getting started with The Power of One Framework [41:12] The fastest way to transform your business [44:15] Connect with Kelly [44:57] Outro Quotes  â€œThe deeper self awareness you are willing to accept, the faster you will grow.” [27:16] - Kelly Baader “The only thing for sure in the business world is change.” [35:36] - Kelly Baader “Everything has to be people based. I don’t care if you are ‘B to B’ or ‘B to C’, for me there is only ‘P to P’.” [39:06] - Kelly Baader Links  Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Find Kelly Baader online  Learn the 4 Cornerstones to Build Your Profitable & Identity-Aligned Business Follow Kelly Baader on Instagram | Facebook | Twitter | YouTube Connect with Kelly Baader on LinkedIn Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
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Jun 12, 2023 • 55min

337. Building Connections through Creativity and Authentic Branding: Insights from Shannon Williams

Do you want to revolutionize the way that your business interacts with clients? It’s time to put some serious attention on how your clients experience your brand. Shannon Williams is a truly creative soul who knows how to infuse his business with the power of story and connection. Tap into your secret weapons of clear communication, vulnerability, and emotional appeal to create a client experience that is genuine and puts your client in the center.  If you develop your client experience well, your clients can walk away from interactions with you feeling that they are the hero of a grand adventure. That is how you develop clients that are so satisfied they keep coming back!  Key Takeaways  The essence of your brand is how people feel about who you are and what you do. Your brand should tell a story that makes your client feel like they are the hero. Build connections with your audience through authentic vulnerability in your messaging. Sometimes it is hard for us to see our business clearly because of how close we are. Look for outside help in gaining clarity for your brand story. About Shannon Williams Shannon is a multi-hyphenate creative based in Columbus, OH. He's passionate about the music of language, the power of story, the intelligence of good design, the compelling still image, and building community amongst creatives. In This Episode  [00:00] Welcome to the show! [05:59] Meet Shannon Williams [12:57] The power of the story brand mindset [22:58] Actively creating connections [26:11] Telling your story [30:12] Tapping into vulnerability [40:07] Where to start with personal branding [48:13] Connect with Shannon [53:05] Outro Quotes  â€œBrand is how people feel about what you do.” [17:23] - Shannon Williams “Feeling creates connection, connection inspires loyalty, and loyalty informs action.” [24:00] - Shannon Williams “If the only thing that we’re doing is relying on the work that we’re doing for clients, it could be a lot more powerful when we add the soul of our own brand.” [27:32] - Ryan Koral Links  Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group Find Shannon Williams online Find Shannon Williams online at 10 Speed Studios Follow Shannon Williams on Instagram | Twitter Follow 10 Speed Studios on Instagram | Twitter Connect with Shannon Williams on LinkedIn Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
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Jun 5, 2023 • 42min

336. Facial Coding and Emotional Intelligence in Business and Filmmaking: An Interview with Dan Hill

Have you ever wanted the superpower to be able to tell what people really think and feel about you? Facial Coding is the next best thing! People lie with their words all of the time and will often tell you what they think you want to hear. But on today’s episode, Dan Hill shares some of the tricks that he has learned over years of working as a facial coding expert that will help you cut through these lies and get to the truth. Being able to understand what people really think by understanding their facial expressions can give you insight that will help you land more clients, preserve good business relationships, build a healthy team, and so much more. It’s more than just about reading facial cues, it’s about having the emotional intelligence to truly understand the people around you and how they feel! Key Takeaways Being able to read how people truly feel is essential to all aspects of running a business - the key to this is understanding facial cues. Listen with your eyes to how people are responding to what you are saying and/or doing. Make the necessary adjustments to get the response that you desire from them. People don’t make decisions without proper emotional engagement. Use faces properly in your films to provoke the emotional reaction that you aim to achieve. About Dan Hill Dan Hill is an internationally-recognized expert on the role of emotions in business, politics and sports among other realms. In 1998 he founded Sensory Logic, a market research firm that specializes in the use of facial coding to capture and quantify people's emotional responses to sundry stimuli. The company has done work for over 50% of the world's top 100 B2C advertisers. Dan is the author of 10 books, has spoken to audiences in over 25 countries and has been a pundit for CNN, Fox, MSNBC, et cetera on presidential candidates. His work for pro and Division 1 NCAA teams led to a front-page profile in The New York Times. In This Episode [00:00] Welcome to the show! [03:09] Meet Dan Hill [04:56] What does Dan do? [10:50] Baseball cards [11:44] Cracking the code of smiles [22:34] Hacking a pitch meeting [28:04] Keeping audience engagement [32:31] Understanding faces in filmmaking [36:53] The element of fear [38:26] Final thoughts [39:42] Connect with Dan [40:46] Outro Quotes “Ultimately in business you sell hope and happiness, and the hope is about the prospect of happiness.” [23:47] - Dan Hill “Actions speak louder than words, and in your face you show behavior, you show action.” [25:54] - Dan Hill “Listening with your eyes at what are they doing, how are they responding with their face?” [38:55] - Ryan Koral Links  Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Find Dan Hill online Follow Dan Hill on Instagram | Facebook | Twitter Connect with Dan Hill on LinkedIn Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
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May 29, 2023 • 39min

335. Transforming Passion Projects into Profitable Ventures: An Interview with Cody Dulock of Filmsupply

If you’re just itching to find a way to turn your passion projects into profitable and sustainable sources of income, then today’s show with Cody Dulock is certainly for you! Through his work with Musicbed, Filmsupply, and other brands, Cody has developed a process for how to approach creating work that is not only fulfilling for you, but also profitable. Stop just dreaming about having the creative freedom to create the films that you want, take some real steps to make them a reality! Key Takeaways Look into creative funding avenues to get your passion project funded. Take stock of the assets that you own to see if there is any potential for passive income through film licensing. Work with the end in mind when creating passion projects so that you can continue making them in a sustainable way. About Cody Dulock  Cody helped start Filmsupply 8 years ago and is now helping start the new highly curated photo licensing brand Stills. He leads the artist representation teams for the FM brands Filmsupply and Stills and also leads FM's film funding company Trust. In This Episode [00:00] Welcome to the show! [02:33] Meet Cody Dulock [03:32] Cody’s film background [07:54] Finding funding through “Trust” [13:40] The impact of Musicbed [19:36] Selling your film [27:49] Income through licensing [30:34] How to go about licensing [33:14] Connect with Cody [35:13] Outro Quotes  â€œIf that’s what you love, you should do that. Like, don’t worry about what we like. You need to be pursuing the things that you’re passionate about because they will keep you fired up.” [26:02] - Cody Dulock “Curating your portfolio is critical.” [26:48] - Cody Dulock Links  Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Follow Cody Dulock on Instagram Follow Stills on Instagram Follow With Trust on Instagram | Twitter Follow Musicbed on Instagram | Facebook | Twitter Follow Filmsupply on Instagram | Facebook | Twitter Use this code to get 25% off at Filmsupply: STUDIOSHERPAS2023 Take your projects to the next level with Musicbed. Hear the difference for yourself and sign up for a free account. Use my code RYAN at checkout to receive 1 month free when you purchase an annual subscription. Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
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May 22, 2023 • 49min

334. Secrets to Building a Successful Agency with Billy Sticker

This week on the show we look at some key scaling and marketing techniques for your business! Billy Sticker has built a thriving business that is a blessing to his life and the lives of others. The only way to achieve this is by building a talented team that can function without you. It takes laying down some pride to be able to let go of the reins and train your team so that they can trust them to carry the business forward. Billy shares some secrets on highly effective niche marketing for your business. Getting inside the thought processes of your ideal clients and taking steps to be the solution for their problems. Implementing the keys shared in this episode can help skyrocket your business to the financial stability and freedom that you have always dreamed of. Key Takeaways Understand the mind of your ideal clients and position yourself to be the solution to their needs. Develop a narrow niche that will help you pinpoint your marketing and make it more effective. Create free lead magnets to build relationships with potential clients. Effective delegation is key to scaling your business that isn’t limited by your own bandwidth. About Billy Sticker Billy Sticker is a speaker and business advisor who helps business coaches, consultants, agency owners, and authors who want to launch and scale a multiple 6-to-7 figure business. He is the author of several titles, including The Blessed Entrepreneur: 5 Steps to Launch & Scale a Business With Impact. He is a multiple winner of the coveted Two-Comma Club Award presented by ClickFunnels, recognizing entrepreneurs who have generated over $1M in revenue through online sales. He is also the winner of the Multiple 7-Figure Agency award for his company, ChiroCandy, given to entrepreneurs who have built a multiple seven-figure agency. Billy has been interviewed on industry-leadings podcasts including Internet Business Mastery, Seven-Figure Agency, and The Christian Entrepreneur. Billy has also been featured in Forbes, ABC, CBS, and Fox, and has spoken at global industry events across the USA, London, and Paris. He believes no one is lying in bed at night thinking of ways to give you their money. They are thinking of their problems. If you can help them solve those problems they will gladly pay you a fair exchange. He also believes that the church has done a great job of teaching us how to give, but not how to earn. Billy’s refreshing approach to business has made him a sought after speaker and consultant. Nowadays you’ll find Billy looking for the next great vacation spot for his family — all while coaching, serving clients, and recording his top-ranked podcast, The Blessed Entrepreneur. In This Episode [00:00] Welcome to the show! [03:27] Meet Billy Sticker [04:14] Billy’s business journey [07:27] Building a thriving business, not just a job [10:35] Targeted marketing [18:17] The power of niching [31:29] The Traffic Light Formula [35:50] Delegating well [39:33] Teaching your creative process to your team [45:10] Connect with Billy [46:29] Outro Quotes  â€œWhen it comes to marketing, you want to fish in the pond where the fish are.” [23:13] - Billy Sticker “We’re married to a mission, not a method.” [38:54] - Billy Sticker “If you’re the main creative genius in the business, you can start to train people to step into your altar ego.” [43:07] - Billy Sticker Links   Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Find Billy Sticker online  Free training from Billy Sticker Follow Billy Sticker on Instagram | Facebook | Twitter | TikTok Connect with Billy Sticker on LinkedIn Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes! Books Mentioned Blessed Entrepreneur, by Billy Sticker The Alter Ego Effect: The Power of Secret Identities to Transform Your Life, by Todd Herman
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May 15, 2023 • 48min

333. Insights on Human-Centered Filmmaking: An Interview with Dan Tyre, Former HubSpot Employee and Angel Investor

Today on the show with Dan Tyre, we talk about how infusing your business with a human centered outlook at every level can help you achieve exponential growth while maintaining healthy relationships. Dan is a rapid growth expert and has many tips from years of developing several massively successful startups. We talk about some of the most important keys to growth such as niching, effective websites, human centered sales, and the “freemium” business model. This conversation is a much needed reminder to treat each other like humans and do our best to help others. When you strive for this, your business, and the world, will become a much better place! Key Takeaways  The best way to grow in 2023 is to have a very narrow niche. Embrace the “freemium” model by using free stuff to hook potential clients, build trust, and create raving fans. For serious growth, your customers are more important than your sales team. Utilize your website to get a conversation started with potential clients, don’t try to sell to them immediately. About Dan Tyre Dan is a 14-year-veteran of HubSpot, hired as employee number six. While initially the first salesperson, Dan has since helped expand the sales team through management, recruiting, and training. He is also a frequent contributor to the HubSpot Sales Blog and coined the term "Schmarketing" to describe the necessary alignment between sales and marketing. Outside of HubSpot, Dan leverages his 42 years of multidisciplinary business experience in sales, marketing, and service to help scale fast-growing companies and coach those that want to harness the power of Inbound Marketing to improve their bottom line. In April 2018, he published a book with Wiley Business Press with Todd Hockenberry called Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles, and he regularly shares his knowledge through guest appearances on podcasts and as a speaker at worldwide events. In his local Arizona community, Dan puts pen to paper with his life motto of “always be helping” and spends time advising startups and mentoring executives and young people with ambitions with the Arizona Commerce Authority and Galvanize location in Phoenix. He also demonstrates his commitment to social responsibility with mentorship at Seed Spot. Most proudly, Dan has been married to the beautiful, smart, and thoughtful Amy Tyre for 33 years, and they share two children, Eli and Sally, and a rescue pup named Stinson. In This Episode [00:00] Welcome to the show! [02:28] Meet Dan Tyre [04:17] Dan’s interesting career background [22:55] Dan’s books [25:55] Principles of an Allbound business [30:12] The riches are in the niches [34:29] The HubSpot Flywheel [38:55] Inbound marketing for your website [40:56] Using a CRM [41:50] Free resources [46:16] Connect with Dan [46:52] Outro Quotes  â€œNumber 1 - treat people like human beings.” [26:07] - Dan Tyre “You help before you sell.” [27:00] - Dan Tyre “Never before has it been so easy for me to say, ‘here’s exactly, not just what we do, but who we do it for.’” [31:48] - Ryan Koral “You can actually grow quicker in 2023 if you have a smaller focus, a niche focus.” [32:42] - Dan Tyre “Your customers are more important for new business than your sales team.” [34:42] - Dan Tyre Links  Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Find Dan Tyre online HubSpot’s Free Website Grader HubSpot’s Growth Grader Follow Dan Tyre on Instagram | Facebook | Twitter Connect with Dan Tyre on LinkedIn Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
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May 8, 2023 • 39min

332. Creating Remarkable Customer Experiences in Corporate Filmmaking: Lessons from Shep Hyken

The quality of the customer service experience that you provide is equally as important as the quality of the work that you produce. On the show today I talk with customer service expert Shep Hyken about how to create a truly remarkable customer service experience in your business.  Customer service is not simply a department within your business, it’s a philosophy that should permeate every step of your customer service journey. Every single interaction between your business and your client speaks to the level at which you care for your client. Be intentional to meet client expectations in all of these interactions to show that you care. This type of customer service will lead to more loyal customers than you would ever imagine! Key Takeaways  The quality of what you produce means nothing if you have no clients to pay for what you produce. Care more about the client rather than making the sale. This will lead to healthy, loyal relationships and also to more closed deals. Become service aware and evaluate every client touchpoint in your business to make sure you are meeting client expectations. Meeting expectations every time will create a truly remarkable experience for your client. About Shep Hyken  Shep Hyken is a customer service and experience expert and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author of eight books and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. His articles have been published in hundreds of publications, including Forbes, and he has been quoted in the New York Times, Inc, Real Simple, Wall Street Journal, USA Today, and more. Shep works with companies and organizations that want to build loyal relationships with their customers and employees. In This Episode [00:00] Welcome to the show! [03:09] Meet Shep Hyken [05:47] Where to start with customer service [10:24] Great customer service within healthy boundaries [14:34] How to stand out [19:28] Importance of a CRM [21:23] Be aware of opportunities [25:47] Using video to create amazing customer service experiences [28:21] Human centered communication [37:53] Connect with Shep Hyken [38:16] Outro Quotes  â€œBeing intentional means you're aware of the opportunities you have to create that experience.” [07:39] - Shep Hyken “Customer service is not a department, it's a philosophy.” [15:16] - Shep Hyken “Nobody ever became truly successful by being mediocre and average” [16:51] - Shep Hyken “It's not about being over the top. It's about doing and meeting the expectation” [17:29] - Shep Hyken Links  Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Find Shep Hyken online  Read The 2023 ACA Study Connect with Shep Hyken on LinkedIn Follow Shep Hyken on Instagram | Facebook | Twitter Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
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May 1, 2023 • 44min

331. Transitioning from Commercial Work to Original Content with Patrick Moreau

We all want to tell stories that we care about and will influence the world. Patrick Moreau has found a way to do just that with his video business. Muse storytelling has transitioned from producing commercial work to crafting creative original content. Today on the show Patrick and I talk about this journey and what it takes to start telling the stories that you really want to tell.  It takes intentional planning to make this transition and handle everything that comes along with it. We talk about everything from how to choose what stories you should tell to how to find and handle investors. If you have a story burning within you, maybe it’s time to start developing your business to be able to produce this content that you dream about. Buckle down and “do the thing”! The world needs the story that you have to tell. Key Takeaways Narrow down your scope to do less, yet larger, projects than what you usually handle. This can help you have the bandwidth to really hone in on your creativity. Build trust with your investors and give them a remarkable experience that they can’t get anywhere else. Test your ideas for original content to make sure that they are actually good ideas and that will make money. Build a thriving team that can excel in the 5 key areas of a successful film production team. About Patrick Moreau  Patrick Moreau is an Emmy-Award winning Director and Cinematographer. The focus of Patrick’s work is to bridge ways of thinking and being in the world by sharing the experiences of individuals. He believes that there are so many ways to be alive in this world, and through storytelling, we can gift somebody with the experience of another. All of Patrick’s work is built on a foundation of the science of storytelling. He leverages the fundamental principles from academic journals, distills them, and shapes everything he creates within a story framework, which has been tested and proven again and again. Patrick believes that a cornerstone of creating a world of remarkable stories is to share insights and education with others to tell their own stories. He has built educational courses that have reached over 25,000 filmmakers, taught at the United Nations and educated creatives in over 30 countries. Patrick is tireless in the pursuit of finding and telling remarkable stories, because he believes they have the power to create a more connected and compassionate world. In This Episode [00:00] Welcome to the show! [02:42] Meet Patrick Moreau [06:50] Building sustainability while creating original content [11:14] Sourcing ideas for original content [14:20] Securing investments for your original content [19:33] Managing creative input from investors [26:05] Testing your content ideas [29:46] Building your core team [36:34] Patrick’s education classes [39:32] Do The Thing! [41:34] Connect with Patrick [42:15] Outro Quotes “We got into this to do stuff we care about. We got into this to have some kind of influence on the world. And if we're finding ourselves in a place where we're stuck in endless revisions and we feel like a tripod and we're doubting that our work matters, to remember that we own our own outcomes, we own our choices.” [39:50] - Patrick Moreau “And then also having the humility to know you don't have all the ideas that like being open to, like you said, you know, somebody else has a great idea and not just shutting it.” [23:29] - Patrick Moreau Links  Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Find Patrick Moreau online Register for the World-Changing Filmmaker Follow Muse Storytelling on Instagram | Facebook | YouTube Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
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Apr 24, 2023 • 44min

330: Overcoming Procrastination and Finding Your Path with Michael Gebben

Life doesn’t have a one size fits all solution, and neither does your business! Join me for today’s show with my friend Michael Gebben as we explore his massive success, and some failures as well, in his business journey. Michael breaks down the invisible brick wall that we all face - procrastination. There are some shifts in your mindset that can greatly help you overcome the things that continuously nag at your effectiveness.  Michael also dives into some interesting brain science that can help you find out how your brain works so that you can leverage your brain-activating activities and stop making yourself miserable by doing things that you hate. Truly understanding yourself can be the key to making the most out of this life and lead to true fulfillment!  Key Takeaways Find the right path forward that works for YOU. Don’t fight to make yourself fit into someone else’s formula. Taking action that is quick, but sometimes imperfect, will help you overcome procrastination and achieve actual results. Don’t focus on avoiding what you don’t want, focus on pursuing what you do want and you will find more of it. Sometimes you need to slow down and reevaluate in order to speed up. About Michael Gebben, a.k.a. Gebbs  From "Paper Boy" to "Breakage Boy" at a local beer distributor to the "Video Guy" to "Same Day Edit Guy" to the MIND Mechanic, Michael's had quite the journey... Since the mid-2000’s he's been building a career as a Creative, Coach, and Speaker. Michaels Video Clients range from mom and pop shops to 300+ Wedding Couples to Netflix, Oprah Network OWN, Tony Robbins, Richard Branson, Tim Ferriss, the Number ONE Doubles Players in Tennis The Brian Brothers, he has worked with a full gamut of clients. He loves to share the good, bad and ugly experiences from growing his video production company in high school to making millions traveling the world and almost going bankrupt. His lessons learned from millions made, millions lost, and millions in the making inspires people that TRULY ANYTHING IS POSSIBLE! He now works with clients in his coaching practice ranging from ADHDERS, CREATORS, DREAMERS, DOERS, ENTREPRENEURS & NEURODIVERGENT THINKERS...to TEACH THEM TO BECOME THE MECHANICS OF THEIR MIND, SO THEIR DREAMS DON'T DIE IN THEIR HEARTS, HEADS, OR HARD DRIVES! In This Episode [00:00] Welcome to the show! [02:31] Meet Michael Gebben [05:05] Michael’s background [08:24] Finding the right solution for you [11:16] Overcoming procrastination [20:26] Defining your fulfillment [23:01] Becoming a mechanic of your own mind [25:17] Achieving in spite of your brain [36:14] Slow down to speed up [40:41] Focus forward on what you want [42:15] Connect with Michael Gebben [42:55] Outro Quotes  â€œAction creates clarity. There's things you think you'll love, you'll love. There’s things you think you'll hate, you’ll hate. There’s the things you think you'll love, you'll hate. There’s things you think you’ll hate, you'll love. And so we've got to do to know. [21:28] - Michael Gebben “One of the hardest things to do at times, but it was the greatest thing that I did, is slow down the speed up.” [36:33] - Michael Gebben “What you’re focused on you’ll get more of.” [41:01] - Michael Gebben Links  Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Find Michael Gebben online  Follow Michael Gebben on Instagram | Facebook | YouTube Get Michael Gebben’s two audio books for free and see the brain scans! Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!
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Apr 17, 2023 • 50min

329. Creating Work That Gets Seen with Brice Gump

Today on the show we demystify the confusing world of video advertising with entrepreneur and advertising expert Brice Gump! With so much noise on the internet you need a solid plan if you want your work to be seen. The work you provide for clients is no exception to this. How your clients present your work not only affects their business, but it also affects yours. This is why it is so important to consider video advertising not only for your business but for your clients as well.  In this conversation we dive into some of the big picture and granular wisdom that Brice has gained over years of effective advertising. We also brainstorm some ways that you can get involved in the video ad marketing of your clients without it becoming a burden to your business. Don’t let your work get lost in the abyss, be creative and make it stand out! Key Takeaways Create a solid distribution plan for your content so it doesn’t get lost in the noise. Use multiple hooks to promote the same content. Explore different revenue streams that can greatly impact your business with little effort. Partner with ad agencies to help your client succeed and utilize your product to it’s fullest potential. About Brice Gump Brice is an entrepreneur and advertising expert born and raised in Texas, although these days you can actually find him living aboard in Barcelona Over the last 10 years he’s worked with dozens of businesses in all different industries to generate tens of thousands of leads and millions of dollars in sales online. Today he runs a marketing agency that helps online experts leverage video marketing to grow their business. In This Episode  [00:00] Welcome to the show! [06:45] Meet Brice Gump [11:20] Basic formula for video ad success [13:55] Creatively hooking an audience [19:49] Offering video ad distribution as a video production business [25:35] Turning brand films into effective video ads [30:02] Structuring a business to be ad friendly [32:18] Helping your client succeed beyond your product [35:24] Targeting ads for specific platforms [38:19] Best practices when partnering with ad agencies [41:04] Final thoughts [47:44] Connect with Brice [48:41] Outro Quotes “We would all have incredibly successful businesses if the videos that we created for our clients got the exposure that they deserved.” [10:55] - Ryan Koral “There's so much noise out there that if you don't have a really solid distribution plan, there's a very good chance you could invest a lot of time and resources and energy into making something, and it just doesn't go anywhere.” [12:56] - Brice Gump “So just a word of caution. Just because there is an opportunity for money doesn't mean that it's best suited for how your business is set up.” [24:27] - Ryan Koral Links  Sign up for the Profit Accelerator live workshop Get the The Lead Machine: Website Checklist for Filmmakers FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Join the Grow Your Video Business Facebook Group  Find Brice Gump online Get the free tool: Webinar Conversion Rate Calculator  Follow Brice Gump on Instagram | YouTube | Twitter Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

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