Grow Your Video Business

322. When Is It Time to Bring in a Second in Command? with Cameron Herold

Feb 27, 2023

39:57

Today on the show I talk with my friend Cameron Herold about the frightening, but extremely profitable, step for your business of hiring a second in command. As entrepreneurs, we are often bogged down by the menial tasks of running the business that we never get to spend time growing the business or doing the parts of it that we love. Cameron’s perspective is so valuable in helping us see the importance of hiring a second in command, understanding who to hire for this role, and knowing the right steps to accomplish this game-changing goal. Take back your life and structure your business from the top down in a way that serves you and gives you the bandwidth to create the fulfilled life that you desire!

Key Takeaways

Know when it’s time to bring in administrative help, and then eventually a second in command.
Building your business to have a solid second in command will free you up to do the things that you love.
Reframe the way you think about hiring. You shouldn’t view it as an expense but as gaining an asset that will generate more revenue.
It’s your business, you get to make the rules. You are the only reason you are still doing the work that you hate.

About Cameron Herold

Cameron is the mastermind behind hundreds of company's exponential growth and has earned his reputation as the business growth guru. He has built a dynamic consultancy with clients that include a monarchy and a Big 4 wireless company. The author of 6 books, Cameron is also a top rated international speaker, having spoken on all 7 continents. The founder of the COO Alliance, the World's Leading Network for Seconds in Command, he’s also the host of the Second in Command: The Chief Behind the Chief podcast, where he interviews COOs and other seconds to share their insights with his listeners.

In This Episode

[00:00] Welcome to the show!
[02:55] Meet Cameron Herold
[06:01] Why do you need a second in command?
[10:49] Finding a second in command that fits your business
[17:31] When to take the step of hiring a Number 2
[18:55] The results of a good second in command
[21:02] Overcoming the mental roadblocks
[23:40] Dealing with the fear of paying someone
[29:23] Fractional employees
[33:41] The COO Alliance
[36:36] Rethinking the Org Chart
[37:13] Connect with Cameron Herold
[38:24] Outro

Quotes

“The opportunity is to find a second in command who loves to do the stuff that you don't and who is great at the stuff that you're not and who doesn't want to work on the stuff that you want to work on.” [9:30] - Cameron Herold

“You need to hire for attitude and proven skill” [14:31] - Cameron Herold

“Here's what's interesting about the entrepreneur: we get to make the rules because it's our business.” [21:44] - Cameron Herold

“You don't hold people accountable, you hire accountable people. You don’t manage people, you grow them.” [37:02] - Cameron Herold

Links

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production

While Working Less Than 40 Hours Per Week"

Get the ASCEND Method Cheat Sheet

Join the Grow Your Video Business Facebook Group

Find Cameron Herold online

Check out the course, Invest In Your Leaders

Follow Cameron Herold on Facebook

Connect with Cameron Herold on LinkedIn