Grow Your Video Business

On today’s show we talk with Matt Clark about overcoming mental and emotional roadblocks that are hindering both yourself and your business from being all that they can be. Matt shares personal stories from his heart, and his research in psychology, to walk through overcoming the imposter syndrome that will sabotage your success and fulfillment. Overcoming this and fixing the lens through which you view the world will change everything in your life and business. Don’t let these things hold you back any longer. You have what it takes to reach higher than your highest goals and close the biggest deal of your video production career.  Key Takeaways  Be honest with yourself to come to a point of clarity in your mindset. Do what it takes to fix your perspective of yourself and the world. Value and honor yourself so that you can confidently charge what you are truly worth. Follow Matt’s framework to believe in yourself and see your business succeed. About Matt Clark Matt Clark is a Speaker and expert Team Strategist. His focus on the neuroscience of belief formation and core belief transformation, coupled with  his experience as a NASCAR championship Pit Crew Coach for drivers Jeff Gordon and Jimmie Johnson, gives him a unique perspective on mindset and performance. Matt understands the challenges of imposter syndrome, developing leaders, building teams and achieving results in an extremely competitive environment. His passion is to help high performers build a championship mindset as well as helping business leaders develop teams that drive performance. Along with doing time as an on air analyst for FOX Sports1, Matt has presented at conferences for AIRGAS International, CORNING USA, S&D Coffee, Grand Canyon University. He’s also appeared on numerous podcasts including Fireprenuers, the 80/20 Podcast, Indie Pods Unite, the Joe Soto Show and Tenaciously Human. His personal and professional journey has given him valuable insights and experience on life and business. In This Episode  [0:00] Welcome to the show [2:47] Meet Matt Clark [4:45] A quick fun story [6:44] Matt’s personal journey [13:45] The moment of realization that changed everything [21:58] The importance of recognizing the imposter syndrome [25:13] Keys to unlocking your potential and overcoming the imposter syndrome [37:57] The power of the subconscious [43:39] Monitoring the inputs of your mind [57:33] Connect with Matt Clark [58:31] Outro Quotes "What I consider success nowadays is building strong relationships and empowering people to unlock the potential.” - Matt Clark [4:16] “If you have experienced trauma, and it’s not your fault, you have to forgive yourself” - Matt Clark [34:32] “I want people to be released from, hey, I’m not enough to like, you know what, I am enough.” - Matt Clark [37:45] “Let’s start with the things that people see in us that are good.” - Ryan Koral [54:48] “The stories we tell ourselves are the lives we live out and our beliefs drive our destiny.” - Matt Clark [57:09] Quotes "What I consider success nowadays is building strong relationships and empowering people to unlock the potential.” - Matt Clark [4:16] “If you have experienced trauma, and it’s not your fault, you have to forgive yourself” - Matt Clark [34:32] “I want people to be released from, hey, I’m not enough to like, you know what, I am enough.” - Matt Clark [37:45] “Let’s start with the things that people see in us that are good.” - Ryan Koral [54:48] “The stories we tell ourselves are the lives we live out and our beliefs drive our destiny.” - Matt Clark [57:09] Links  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Find Matt Clark online  Follow Matt Clark on Instagram | Facebook | Twitter Connect with Matt Clark on LinkedIn Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Podcasts are the name of the game today! We sit down with Danny Ozment to have a conversation about using podcasts to promote your video business. You’ll even get a little insight into why this podcast exists.  A podcast has the potential to be a complete game changer for your business, but it needs to be done right. Danny explains just how to structure and market your podcast so that it will be found, build trust between you and future clients, and act as a launching pad for loads of social media content. A podcast can be your door into creating the lasting, long term client base that you want and help you impact the world more than you ever dreamed possible.  Key Takeaways  Podcasting is the long form version of content marketing. Utilize this and repurpose it to create other forms of social content with little extra effort. Use your podcast to build trust with prospective clients and set your business apart from the competition. Structure your podcast for the specific goal that you have for it. Market your podcast effectively so that the correct people find it. About Danny Ozment  Danny Ozment is a business strategist and podcast consultant for busy professionals and solopreneurs who want to create podcasts that build brand loyalty and make their marketing efforts more effective. His goal is to help you clarify your message and publish engaging content that creates customers who trust you before they buy and can’t wait to tell the world about you. Danny’s refreshing approach as the owner of Emerald City Productions has made him a sought-after speaker, online educator, and consultant for major corporations and thought leaders. His clients include Salesforce, LinkedIn, the John Maxwell Team, Mike Kim, and The Dijulius Group. He is the host of the highly-rated podcast, Podcast Strategies for Growing Your Business, Community, and Influence. He has spoken at industry-leading events including Podcast Movement and Mediavine. Right now, Danny is wearing out his Walt Disney World annual pass with his wife and 2 kids. When he’s not on Pirates of the Caribbean, he spends his days on a mission helping podcasters change the world one download at a time. The free tips he provides at dannyozment.com, guarantee you’ll launch and grow a podcast that will impact the world. In This Episode [0:00] Welcome to the show! [3:01] Meet Danny Ozment [5:10] Danny’s most rewarding experiences with podcasting [12:08] Using a podcast to market your video business [20:38] How to efficiently and successfully produce a podcast [35:29] How a podcast influences future clients to trust you [38:12] Structuring your podcast to meet your specific goals [44:58] Marketing your podcast [48:06] Connect with Dan [51:00] Outro Quotes “By helping people get these stories out, get these conversations out, that I was reaching now thousands, tens of thousands, millions of people.” - Danny Ozment [7:03] “Often the listeners to a podcast build a relationship that is similar to a friendship with the host.” - Danny Ozment [18:38] “It is the disease that entrepreneurs all have, it would just be quicker if I do it myself. That’s a lie.” - Ryan Koral [31:50] “That is the way: being an expert, borrowing audiences and bringing them back to your podcast, and then also working with your current audience.” - Danny Ozment [47:00] Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Find Danny Ozment online  Danny’s Company: Emerald City Productions Download “Your podcast Roadmap” Follow Danny Ozment on Instagram | Facebook | Twitter Connect with Danny Ozment on LinkedIn Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

On her journey from actress to film producer, Madelaine Anderson has learned some tricks to balancing creative expression and business leadership. Today we talk about this balance and look into retaining lasting revenue for your business by marketing with the present AND the future in mind. Setting smart goals that lead to success is key for getting your business and life to the place that you dream of. We also get a special sneak peek into Madelaine’s specific and well-defined goals for the upcoming year!  Key Takeaways  Utilize passion projects to develop a community and gain traction. Thoughtfully consider a two-fold marketing strategy that plans for both the present and the future. Get in the “reps” in your field to gain expertise and influence. Build a creative community and healthy network for long-term success. Craft a specific, well-defined, and achievable plan for your business. About Madelaine Anderson Madelaine is the co-founder & creative director of Talus Films, a full-service production company that specializes on video & film rooted in storytelling & adventure for mission/purpose-driven brands, organizations, and individuals. We're passionate about leaving the world a little better than we found it and donate to have trees planted to aid reforestation efforts for every project we work on and produce. Madelaine is passionate about using video to tell stories, amplify voices and messages, and help others build awareness of their work. Madelaine wears many hats in the film world including producer, creative director, production designer, and actor. When she's not in front of or behind the camera, she can be found hiking, camping, or backpacking her way through a National Park, traveling the US or internationally, hanging out with her husband, young daughter, and pup, or training as an aerialist on silks. In This Episode  [0:00] Intro [2:55] Meet Madelaine Anderson [3:43] Madelaine’s background [6:48] Managing creativity and business [13:23] Game changers for Talus Films [17:53] Developing a passion project to build community [21:04] Landing jobs consistently [31:56] Why story matters [39:19] Preparing for potential future challenges [42:01] Future-casting and setting smart goals [48:16] Connect with Madelaine [49:24] Outro Quotes "So much of how we approach people and talk to people is very much, you know, just grounded in humanity so it doesn’t become about the sale.” - Madelaine Anderson [21:30] “It feels like a long game sometimes but all of those different relationships start to build up into something that then becomes a pipeline that you can rely on.” - Madelaine Anderson [22:13] “Don’t let them try to guess what you are, right? Craft the story, take control of the narrative as you’re leading them in your website, or your social, or your Vimeo account, or wherever. Let them know what it is that you care about the most. - Ryan Koral [38:08] “Your passion doesn’t mean that other people aren’t passionate about telling that same story.” - Madelaine Anderson [40:37] Links  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group Find Madelaine Anderson online  Connect with Talus Films on LinkedIn Follow Talus Films on Instagram | Facebook | YouTube Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes! Books Mentioned Rocket Fuel, by Gino Wickman

Today on the show we look at the value of incorporating the human touch when dealing with clients. Your relationship with a client starts far before most think it does and should last far longer than the duration of your project with them. We talk with Katrina Scarlett about what this relationship should look like and how to capitalize on referral marketing to leverage this infinite cyclical loop and ensure future business with your clients while also turning them into a customer generating system that lands new clients! Key Takeaways  The customer service journey is not simply about the purchase, it is an infinite loop that is full of opportunity and potential. Find ways to add value to your clients through what you offer rather than resorting to discounts. Leverage your current customer base to not only strengthen your relationship with them, but also to generate new clients. Shift the heart of your business to be about the service that you are able to provide for people and the value that you add to their lives, the revenue is just a means to achieve that goal. About Katrina Scarlett Katrina Scarlett is the founder and CEO of Scarlett & Co. — a company that helps businesses create lasting legacies of raving, loyal fans through their mind-blowing customer experience. With a background in the luxury hospitality industry and years of providing tech and integration support to high-level business owners, Katrina has a unique ability to view digital business from a customer-centric lens. Knowing how automated and impersonal the digital business world can be, she is on a mission to bring customer experience and the human element to the forefront of online businesses.   In This Episode [00:00] Welcome to the show [06:09] Meet Katrina Scarlett [07:42] What Katrina is all about [10:11] Avoid this purchase-centric mindset [12:46] The customer service loop [18:08] Practical ways to keep the cycle moving [23:09] Leveraging your current customer base [38:09] Dealing with difficult client interactions [55:54] How to connect with Katrina [58:11] Outro Quotes  “I’m on a mission to help people bring the human element back into, or into, online business.” [7:43] “You have to think about your customer journey and the customer experience that you’re offering in your business as an infinite loop.” [13:31] “I have one rule for myself every single day and it’s doing at least one thing as an act of service for somebody else that’s not on my to-do list. [35:03] “We don’t get better as human beings when we just avoid conflict.” [42:54] “Once you can get really clear on who you serve, but as well who you don’t serve, you will save yourself a lot of heartache. [46:35] Links Add guest links they shared in the interview form as well as any pertinent links shared during the interview FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Dive into the Mastermind Group Check out the all new Coaching Community Find Katrina Scarlett online  Follow Katrina Scarlett on Facebook Get the complimentary guide: "5 Customer-Centric Emails Every Business Needs In Its Arsenal to Create Raving, Loyal Fans" Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes! Books Mentioned The Go-Giver, by Bob Burg The 5 Love Languages, by Gary Chapman The Five Languages of Apology, by Gary Chapman & Jennifer M. Thomas

Today we crack open the box with Krista Miller and learn how to leverage virtual summits to grow your business. A virtual summit is an amazing way to propel your business forward drastically by creating connections, developing trust, and setting yourself up as an expert in the field that you work. Don’t let the feeling of being overwhelmed stop you from the explosive connections and long-lasting sustainability that is possible when you open your business to the world of virtual summits.  Key Takeaways Create great online events that people want to engage with and helps them to reach their specific goals. Grow a solid email list to start relationships that turn into jobs. Break things down into practical steps to prevent becoming overwhelmed with starting a summit. Lean into summits for long-term growth for your business that will lead to sustainability. About Krista Miller At Summit in a Box®, Krista helps you replace slow-growth and costly marketing strategies with a high-converting virtual summit that will multiply your revenue and lead to your biggest course, membership, or group program launch yet. Her method incorporates highly-targeted positioning and feel-good, engagement based strategies that lead to  higher than average conversion rates, true connections, and making a difference through your summit in a way that creates ongoing benefits for months after the event wraps up. In This Episode [0:00] Welcome to the show! [4:37] Meet Krista Miller [5:31] What is a summit? [9:00] Making an online event GREAT [11:57] Krista’s first summit [14:48] How video businesses can use summits [20:18] The importance of a strong email list [25:47] Structuring a summit [30:11] Paid versus free summits [40:35] Overcoming the feeling of being overwhelmed [43:19] Krista's tools for hosting great summits [48:49] Outro Quotes “There has to be a point. It has to be for a specific group of people and actually help them move close to a goal they have.” [9:52] “The sustainability is what I want you to have… I want you five years from now, ten years from now for this thing to just build like a snowball.” [23:27] “Go ugly early, you don’t learn until you launch, done is better than perfect.” [47:27] Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Dive into the Mastermind Group Check out the all new Coaching Community Get the Virtual Summit Funnel Roadmap  Follow Krista Miller on Instagram | Pinterest Join the Summit Host Hangout on Facebook Check out The Summit Host Hangout Podcast Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

It can be challenging to understand how to navigate handling your personal and business brands. On today’s episode Mike Kim is able to shed some light on the relationship between these two and help us realize just how much who you are can benefit your business brand. This personal touch to your business will be what equips you to shift your marketing into developing a relationship with your client, not about closing a sale. Mike Kim also shares some of his experience with the importance of having a strong support community in order for your business to succeed.   Key Takeaways Join a community that will develop you and your business while helping you achieve success. Integrate changes to your business with consistency. For impactful change consistency is far more important than intensity. Your personal brand is the single most valuable defining factor of your business brand, so take advantage of it. When marketing strive to open a relationship with the client, not simply focus on making a sale.   About Mike Kim Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create impact with their ideas and get their message heard. Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post. Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business. He has spoken at industry leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead. In This Episode [0:00] Welcome to the show! [2:18] Meet Mike Kim [9:01] The importance of Mastermind communities [21:58] You are the brand [29:11] Marketing to build relationship, not close sales [32:20] Building a client relationship from nothing [37:44] Do I have to be a personal brand? [49:16] Outro Quotes “I believe you have to stay close to the fire of growing people, that’s it.” [10:10] “If you aren’t taking care of yourself and you’re not continually pushing yourself to grow, neither will your business.” [10:47] “Consistency is often greater than intensity.” [16:36] “But in this day and age, especially with all of the stuff on social media that we do, a brand is what people say about you before you even get in the room.” [23:15] “Marketing isn’t about closing a sale, it’s about opening a relationship.” [29:25]   Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Find Mike Kim online Connect with Mike Kim on LinkedIn Get your copy of The 5-Step Formula to Write Your “About Me” Page Follow Mike Kim on Instagram | TikTok | Facebook | Twitter | YouTube Join Mike Kim’s Mailing List Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

This week on the show we give you a peek behind the curtain into something that has made our business what it is today. We look at the 5 things that we use to structure our quarterly rhythm meetings and determine the direction of the business. These things help you understand the state of your business, define a clear vision for where you want it to go, and discover what to do daily to actually see the results you want. Take advantage of these 5 things to grow your business into the business of your dreams.  Key Takeaways  It takes intentionality to control your business instead of being controlled by your business. Start with the end in mind to set long-term goals and then break them down into achievable steps. Marketing without a clear strategy is a waste of time. Implement these 5 things to see massive growth and clarity in your business. in This Episode  [00:00] Welcome to the show! [11:43] Breaking down long-term goals into achievable steps [15:40] Step #1 - review the previous 90 days [20:14] Step #2 - revisit long-term goals [24:45] Step #3 - core values, focus, and market strategy [30:31] Step #4 - set new goals [34:56] Step #5 - IDS (Issue - Discuss - Solve) [41:53] Practical resources to help your business thrive [44:58] Outro Quotes  “I can create videos for a living and people will pay me for that. That is amazing, but at the same time also I was like I want to have flexibility in my schedule and be able to do the stuff that I want to do when I want to do it. That sounds amazing too.” [2:45] “That’s the whole point, so that we can be better in the future. So we can show up for ourselves, our team, our clients and be better.” [19:47] Links  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Dive into the Mastermind Group Check out the all new Coaching Community Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes! Books Mentioned Traction, by Gino Wickman The EOS Life: How to Live Your Ideal Entrepreneurial Life, by Gino Wickman

Today on the show we get a little scientific…  My guest and good friend, Dr. Eugene Choi, gives some unique perspective into visual storytelling from his background in clinical pharmacy and neuroscience. He breaks down his process for creating wildly successful content that people can’t help but share. You’ll also learn Dr. Choi’s secret to pitch to potential clients in a way that becomes a service to them and compels them to ask YOU about what you have to offer. All of this comes along with Dr. Choi’s dream for you to truly understand and achieve personal mastery over your own mind, which makes all the difference in your business and in your life. Key Takeaways Tap into the recipe of success for creating insanely sharable content. Always consider the 4 steps of awareness to meet your viewer, or client, where they are and lead them to their emotional “aha” moment. Personal mastery is one of the most important things that you can develop in your personal and professional life. About Dr. Eugene Choi Dr. Eugene K. Choi, Pharm. D, is a Certified Transformational Mindset coach and Board-certified Clinical Pharmacist that helps talented heart-driven leaders operate at their highest levels of clarity, energy and focus. Utilizing his expertise in clinical pharmacy, neuroscience, and business coaching, his unique science-backed process along with the use of groundbreaking technology helps entrepreneurs figure out how to dramatically improve performance, innovate dynamic solutions, and achieve their goals. His articles have reached over 9 million people and he has helped hundreds of leaders significantly transform their results at both a professional and personal level. In This Episode [0:00] Welcome to the show [6:18] Meet Dr. Eugene Choi [8:52] Dr. Choi’s early career and intro into filmmaking [12:41] Breaking down viral success for content [14:31] Getting to the emotional “a-ha” moment [18:17] The 4 phases of awareness [22:49] Using these techniques to pitch a brand story [29:54] Developing a niche to better understand your clients and guide them to awareness [38:03] Utilizing the pitch technique for any type of video [42:11] Achieving self mastery to remain at your highest level of creativity [48:40] Connect with Dr. Choi [49:38] Prioritize your relationship with yourself [53:59] Outro Quotes  “How can you create a piece of content that makes the viewer sit there and go, ‘Do I want to share this?’” [13:31] “It’s that question of, like, are you trying bring the person to where you’re at, are you willing to go where they’re at and be the Sherpa that brings them to where they want to go?” [24:22] “That’s what we’ve been doing over the past 15 years. We’ve been crafting these powerful stories that influence people’s behaviors to help them do for themselves what’s best for themselves.” [26:38] “If I don’t take good care of myself and I allow myself to get burnt out, all of those things I’m doing for other people were for me anyway. It’s to try to relieve my insecurity that I carry.” [52:03] Links  FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Studio Sherpas Mastermind Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group Find Dr. Eugene Choi online and access free training Follow Dr. Eugene Choi on Instagram Dr. Eugene Choi’s podcast The Neurohacking Podcast Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

This week is a blast as we explore some very creative business strategies with Tony Gnau. Content marketing is a tool that Tony relies on heavily to add value to his customers while also building his credibility and drawing in new clients. We look into taking the time to audition your clients to find ones that align with your core values and then working those clients into a retainer system that creates consistent income and a mutually beneficial relationship between you and your client! Key Takeaways Use quality content marketing to set yourself up as an expert in your field and draw in quality clients. Be proactive to think about both the short term AND the long term strategy or your life and business. Use the retainer business model to create consistent income with clients you want to work with. Make sure you are clear on your core values and audition clients to find ones who mesh with those values.  About Tony Gnau Tony Gnau is the Founder and Chief Storytelling Officer at T60 Productions. He’s a three-time Emmy Award-winning journalist, has led T60 Productions to winning 17 Telly Awards for its corporate videos, and is the author of the book Lights, Camera, Impact: storytelling, branding, and production tips for engaging corporate videos. He has created videos for the likes of CommonSpirit Health, Walgreen’s, Catholic Health Initiatives, United Airlines, US Bank, Goose Island Beer Company, as well as NBA legend Dwyane Wade. Tony has written over 700 blog posts on video marketing and also speaks on the subject to communications professionals at conferences such as Content Marketing World. Finally, Tony is a former USC Trojan football player, Star Wars geek, and a devoted husband and father. In This Episode [0:00] Welcome to the show [5:14] Meet Tony [7:32] Finding fulfillment in visual storytelling [9:34] The immense value of Content Marketing [19:27] Video production client retainer model [25:06] Auditioning for clients that align with your core values [31:26] Details of Tony’s retainer system [35:17] How to bring out your client’s story [39:59] Best practices for interviewing [44:23] Tony’s book [49:48] Outro Quotes "Do both. Don’t just think short term, play the long game. In all of the things that you are doing. In investing with your money, investing in relationships, investing in your business.” [17:07] “When you have this retainer thing setup and someone signs up for it, it’s like holy cow, we just get a check every single month!” [21:44] “We want to tell stories and we want to do the job that we enjoy doing but at the end of the day we are doing it for money so let’s set ourselves up for as much success in that area that we can.” [24:43] “Instead of just out of desperation taking on any client, it’s like hey let’s just dig in a little bit here and let’s make sure that we both are going to benefit from this relationship. If we do, then we’re both winning.” [26:24] Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Find Tony Gnau online  Follow Tony Gnau on Facebook | Twitter Connect with Tony Gnau on LinkedIn Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

On the show this week we sit down with the wildly successful video business mastermind, Kevin Anson. We take a bit of a dive into his journey into the video ad space. Kevin shares some important key ingredients to make killer video ads while building up a video business that supports and fits your lifestyle.   We also talk about some keys to gathering a clientele that you love to work with and build an impressive portfolio that will be your best marketing tool.  Key Takeaways Get out there and learn what it takes to make video ads that WORK. Be persistent, clever, and targeted when searching for new clients.  Build a portfolio of work that you love for clients that you want to work with, and who pay what you are worth.  About Kevin Anson  Kevin has taught over 2,000 students how to create high performing marketing videos online. He has produced over 10,000 marketing videos over the past 18 years. He has also worked with world famous marketers like Russell Brunson, Tai Lopez, Brendon Burchard, Grant Cardone, Frank Kern, Dean Graziosi & Tony Robbins, Mike Tyson, Daymond John, and numerous Fortune 500 brands.  In This Episode [0:00] Introduction  [3:17] Meet Kevin Anson!  [4:55] Building amazing clientele  [14:15] Kevin’s journey into producing video ads  [18:07] Developing the video formula  [18:57] Kevin's process for developing ads with a client  [24:07] Tips for getting new clients [29:31] Pitching credibility for your business  [35:19] Best practices for creating video ads  [41:11] How to start producing successful video ads for clients  [48:44] How to get in touch with Kevin  [52:01] Outro  Quotes “When clients reach back out to you and say, ‘Yeah! That video got me more signups on my website’ or you know, it helped us fill the seats at an event, or whatever it is. That’s what this is all about and that’s the exciting part of it” [17:39]  “You have to think in the viewer mindset of ‘what’s in it for me’. The more success you’ll have with creating video ads like that for your potential clients.” [43:59]  “Yeah you might upset a client or two along the way but don’t let that stop you and don’t tell yourself that you’re not cut out for this because it happens to all of us.” [48:29]  Links FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week" Get the ASCEND Method Cheat Sheet Join the Grow Your Video Business Facebook Group  Register for the Onward Summit (October 2022) Find Kevin Anson online  Download the Video Formula Cheatsheet 7 Figure Ads - Broadcast Channel  VidTao - YouTube Ads Made Easy Follow Kevin Anson on Instagram | Facebook | Twitter | TikTok Follow Ryan Koral on Instagram Follow Grow Your Video Business on Instagram What’s your question for the podcast? Share a video or audio response! Check out the full show notes page If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!