Grow Your Video Business 320. Taking the Leap Into Original Content Creation with Doug Joseph
Have you ever wondered how to take the leap from creating client work to producing original content that you are passionate about? Today on the show I talk with D.C. Joseph, founder of Serif Creative, about how he is breaking out into the realm of creating original content with his video production business. Doug has found a way to produce original content while simultaneously maintaining a healthy commercial production business and shares how he was able to make this a reality. Sometimes you have to step out and do what it takes to make your dream happen, regardless of if you feel like the timing is perfect. Focus on the things that you can control and make it happen!
Key Takeaways- Don’t neglect thinking like an ad agency even if you are a company of one.
- Use the 7 story archetypes to build strong foundations for the stories that you produce.
- How to shift your business to be capable of producing the original content that you want to make.
- Learn to control what you can and lean into effective preparation in order to succeed.
D.C. Joseph is the Founder and Chief Executive Officer of Serif Creative. They help brands achieve creative greatness.
Over the years, he’s become an award-winning, Emmy-nominated filmmaker, a producer of international campaigns, a strategic advisor to C-suite executives, and the Executive Director of the Columbus International Film Festival, the oldest film festival in the U.S.
His journey through entrepreneurship has been anything but easy or ordinary. It encompasses learning the art of storytelling in his grandmother's biker bar to competing in mixed martial arts and international grappling tournaments to filming music videos in Iceland. These collective experiences helped him develop his craft of bringing stories to life through film. As brands began to request his work, he saw how he could impact their broader marketing needs, ultimately setting the foundation for Serif Creative.
Today, his passion is rooted in Serif—community, team building, and establishing a company that can provide for creatives—continue to grow. They motivate his team and him to seek new experiences to sink their teeth into and eagerly raise the bar when it comes to storytelling and creating meaningful connections.
In This Episode- [0:00] Welcome to the show!
- [3:03] Meet D.C. Joseph
- [6:09] Client direct work vs agency work
- [13:05] The 7 story archetypes
- [18:27] Creating original content
- [22:27] Setting up your business for successful, original content creation
- [33:38] Presenting original content to buyers
- [43:50] Connect with D.C.
- [44:47] D.C.’s closing thoughts
- [46:18] Outro
“The grass is never greener on the other side, It's where you're watering it. So, the same struggles that you have with client work also exist in producing your own.” [23:53] - D.C. Joseph
“Ultimately, the timing will never be right, you just have to make it happen.” [25:48] - D.C. Joseph
“I had to decide, do I want to improve my filmmaking or do I really want to improve as an entrepreneur, as a business owner?” [41:40] - Ryan Koral
“Control the controllable. There's only so many things you can control. It doesn't do any good to think and get distracted by the things you can't control. So if you want to have a level of control, it all starts with preparation.” [44:59] - D.C. Joseph
LinksFREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production
While Working Less Than 40 Hours Per Week"
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Join the Grow Your Video Business Facebook Group
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Connect with Doug Joseph on LinkedIn
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