Grow Your Video Business 319. Exploring the Power of Personal Brands with Lisa McGuire
Today on the show I explore Lisa McGuire’s unique perspective on personal brands. Everyone has a personal brand, whether they realize it or not. We can all benefit from exploring the different stories that we tell ourselves to better understand who we really are and strengthen our personal brands.
A strong personal brand can help propel your business forward by giving it greater clarity and vision. Leverage this clarity of who you are to find clients that you can develop healthy, thriving relationships with. It’s time to really and honestly show up for your business, your clients, your friends, and your family!
Key Takeaways- You can benefit from your personal brand even if you don’t want to be the face of your business.
- Ask the difficult questions to better understand who you are and develop your unique personal brand.
- Use story to express your strengths, and your weaknesses.
- Embrace who you are to show up for your business in a powerful way.
Lisa McGuire is a certified business storyteller, personal brand strategist, and founder of Your Passion, Purpose and Personal Brand podcast. Her love for knowledge led her to start her career in education and she went on to become one of the founders of a $20M startup.
When Lisa realized her gifts no longer fit into someone else’s script, she took the leap to launch her own business in 2018.
She is a strong believer in spending as much time as you can working in your zone of genius. Today, Lisa helps consultants and professional service providers do just that using her signature framework, The Difference Is You. They learn to build a personal brand of integrity by leveraging science-based concepts to create a compelling story.
Lisa is married with two children and two grandchildren and lives in Atlanta, Georgia where she’s never too far from a grove of trees or the beach.
In This Episode- [00:00] Welcome to the show!
- [02:25] Meet Lisa McGuire
- [03:17] Lisa's passion for business storytelling
- [05:05] Lisa's unique approach
- [08:46] Embrace the size of your company
- [12:37] Why personal branding
- [13:37] What is a personal brand
- [20:16] Finding your unique personal brand
- [36:10] Connect with Lisa
- [37:45] Outro
“But when you can get down to the core of who people are, that's when they come alive.” [4:54] - Lisa McGuire
“Your people are looking for you, and if you don't show up, how are they going to find you?” [24:26] - Lisa McGuire
“The thing that I have to offer is more important than the way that I feel about what I look like or sound.” [29:24] - Ryan Koral
“You don't have to follow the script you've been given or the role you were told to play. You will truly stand out and attract the right people when you show up as that personal brand of integrity.” [37:03] - Lisa McGuire
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