Financial Advisor Marketing Podcast

Most advice is nothing more than the same old self-help platitudes dressed up differently and catered to different audiences.  Since I value you more than the average self-help guru, I don’t want to do that. But I do want to give you 7 things that will improve your business more than anything else you could do.  But… none of them are “one weird trick” gimmicks. And most of them aren’t about marketing or sales or growing your financial advice business.  They’re far more fundamental. And thus, less sexy.  But here’s what I can promise you:  If you do each of these 7 things, you’ll look back on your business in 5 or 10 years and wonder why you didn't implement every single thing sooner.  They’re that effective, but only if you actually do the work and implement them.  Listen now.  Show highlights include: 7 real, S-tier, battle-tested changes that directly impact how successful you are in your business (0:49)  Why your lack of focus and propensity for procrastination has more to do with your environment than your willpower and discipline (1:12)  The “15:7” secret for doubling or even tripling your strategic productivity by the time you listen to next week’s episode (4:30)  Are you tricking yourself into pretending to be productive when you’re doing nothing but wasting time? Many financial advisors fall into this trap, but these 4 questions will free you from its grip (6:59) Why creating a "Minimally Viable Morning Routine” will instantly improve your mood, give you more agency, and ratchet up marketing success like nothing else can (8:43)  Dr. Phil’s business advice for financial advisors who are stuck and don’t know why (16:38)  Financial advisors lose thousands of dollars in profits from their discovery meetings alone. But this doesn’t have to be your story when you go https://www.theadvisorcoach.com/meetings and learn how to conduct more profitable discovery meetings.  And since you listen to this podcast, I want to give you a gift:  If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.   

The golden age of advisor marketing is winding down, and many financial advisors may soon find themselves in trouble. The podcast outlines five critical reasons for this shift and emphasizes the importance of adapting strategies. SEO may no longer be a reliable marketing tool, while four essential non-negotiables are highlighted to ensure business survival. The discussion also reveals a growing consumer distrust in traditional advisors, driving a shift towards social media and more innovative approaches in client acquisition. Prepare to thrive in the changing landscape!

Despite what many financial advisors think… Marketing is not about being cute, it’s not about being clever, and it’s not about being creative.  The only goal of marketing is far simpler than that: It’s getting clients.  If you aren’t getting as many clients as you can possibly serve, then there are certainly some leaks in your marketing strategy. In fact, there are 23 harsh truths about marketing that most advisors are blissfully unaware of - until their backs against the wall to save their business.  That’s what we cover in today’s episode. You’ll discover the 23 marketing mistakes I see advisors repeating over and over again, so you don’t make them again.  Listen now.  Show highlights include: The cord, hard truth about why objectively inferior financial advisors make more money than you (0:50)  How selling financial plans, instead of what I reveal at the timestamp, to your clients can make them jump ship for a competitor (1:40)  The insidious trap of content marketing that most advisors don’t figure out until it’s too late (2:05)  How to serve your clients in such a way that clients refer new clients to you for things you don’t even sell (4:29)  Why financial advisors don’t compete with other advisors (and the true enemy you compete against) (5:44)  How having this one phrase on your website or services page will make ideal clients flee in terror (even if it’s littered across the vast majority of advisor websites) (6:51)  The trick for getting an unfair competitive edge over advisors with better offers and prices (7:55)  Why professional headshots, alphabet soup designations, and a pretty website don’t convey trust like you think (and the real way to build trust) (19:10)  The ONLY 2 ways to improve your marketing (everything else, besides what I say at the timestamp, is distracting fluff) (20:32)  Financial advisors lose thousands of dollars in profits from their discovery meetings alone. But this doesn’t have to be your story when you go https://www.theadvisorcoach.com/meetings and learn how to conduct more profitable discovery meetings.  And since you listen to this podcast, I want to give you a gift:  If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free. 

New financial advisors make a ton of mistakes when they’re starting their financial advice business that can lead to burnout, your business going belly up, and endless frustrations caused by starting and growing your business with the wrong strategy.  In contrast, using the correct strategy can cause your business to grow faster, with fewer headaches and problem clients, so you reach even your most outlandish goals in half the time it takes a more skilled financial advisor.  And who doesn’t want to grow their business faster with fewer frustrations? In today’s show, I’m sharing the 25 things I’d do if I were a new financial advisor with no email list, no referrals, and no warm market.    Best part? Each thing in the list is based on what actually works in the real world.  Listen now if you’re a new financial advisor that wants to cut your marketing learning curve in half.  Show highlights include: Why educating your audience is the worst way to win their business (3:33)  How letting your market write all your marketing copy is the most foolproof plan to fill up your client roster in a hurry (5:44)  The specificity secret to designing marketing assets to fill your email list (while also increases your chances of converting a lead into a client) (6:32)  How to build a simple email sequence that makes your ideal clients eager to not only book a call with you, but hire you afterwards (7:20)  The #1 biggest revenue-crushing mistake financial advisors make with their website (9:55)  Why studying copywriting and marketing more than finance is the single best “investment” you can make in your business’s long-term growth (11:31) One almost-too-obvious tweak to make to your LinkedIn page that can fill your calendar to the brim with qualified leads (14:36)  How a simple, 5-minute video can be your marketing intern that generates high-quality appointments without costing you time or money (17:00)  The ONLY social media platform I recommend new advisors focus on (20:21)  If you’re a new financial advisor, I created something special for you to get your business up and running and scaling to the tune of your dreams. It’s called Your First Year As A Financial Advisor, and you can get it here: https://www.theadvisorcoach.com/your-first-year.html  And since you listen to this podcast, I want to give you a gift:  If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free. 

Discover how to drastically cut lead costs from $9.38 to just 93 cents through clever advertising strategies on Facebook. Learn the critical mistakes many financial advisors make that hold them back. Uncover the 20-20-20 rule to optimize your marketing efforts and reduce expenses significantly. Explore how to avoid the 'Artist Trap' that stifles marketing motivation. Gain insights on market selection to make your services more appealing and find out the three essential steps to outshine competitors in the financial sector!

I’ve noticed a trend among financial advisors:  Only advisors who are in the top 1% (or have the potential to be in the top 1%) dare to embrace certain harsh truths about themselves and their businesses.  The other 99% shy away from harsh truths and try to ignore them. But here’s the thing…  You can’t ignore these harsh truths. If you’re making one of these mistakes, it’s only a matter of time before your business crashes and burns. Or worse, it’s locked in a purgatory state of mediocrity where your goals are forever out of reach.  Think you can stomach the harsh truths that only the top 1% of financial advisors can? There’s only one way to find out -  Listen now. Show highlights include: The harsh truth that no financial advisor wants to hear (but must hear because it can save your business) (1:32)  This social media mistake can make you depressed, force your business into bankruptcy, and gaslight you into thinking you’re being productive (2:42)  The single most criminally underrated business “skill” only the top 1% of financial advisors have (and how the 901 secret helps you build it) (4:05)  Listen to this if you let your anxiety run your business before it sabotages everything you worked so hard to build (6:59)  Why hobbies with quantifiable metrics can actually make you a more effective marketer for your financial advice business (15:22)  How leveraging your achievements in marketing, especially ones that aren’t related to financial success, attract your ideal clients while repelling the headache clients (18:45)  Since you listen to this podcast, I want to give you a gift:  If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free. 

A few years ago, a legendary marketer (who will remain anonymous to protect the guilty) launched a membership site for $97 a month. Within a year, he scaled his business to more than 1200 paying monthly members.  But you know what? He lost more than 50% of his business! Today, he has fewer than 600 members.  Why? Well, he made two business-sinking mistakes that I also see financial advisors making in their own businesses too.  In today’s episode, I share this cautionary tale with you, reveal the two massive mistakes he made that resulted in losing more than 50% of his business, and explain how you can avoid these mistakes in your financial advice business.  Listen now. Show highlights include: 2 big mistakes you must avoid in business if you want to attract and retain clients (0:33)  The tragic story about how a marketing legend lost 50% of his business in a year (and how to avoid the same fate with your business) (1:53)  Why even the best marketing assets won’t mean diddly if your financial advice business lacks this… (6:28)  A few ways to deliver ongoing value to your clients that prevents them from leaving you for a competitor (7:56)  The weird way charging more for your services helps your clients even more than it helps your bank account (9:37)  Since you listen to this podcast, I want to give you a gift:  If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free. 

The quality of your clients can be the difference of not only having an extra zero to the number in your bank account right now, but also of your enjoyment of your business.  All clients aren’t created equally.  But how do you identify your best clients, figure out the commonalities between them, and use this knowledge to create nets in your marketing that only brings the crème de la crème to your calendar? That’s exactly what you’ll figure out after listening to this episode.  Listen now. Show highlights include: The most deadly (and completely avoidable) mistake business owners make when creating new products and services (1:15)  How to name your products in a way that sells them for you (2:20)  Why attracting leads, instead of buyers, is a surefire strategy for bankrupting your financial advice business (3:29)  How high production value in your products, marketing, and website backfires and creates headache customers out of thin air (7:25)  2 characteristics that every wealthy person has (use this to qualify your prospects—it makes selling easier) (11:15)  These are the 2 most valuable things wealthy people love to buy more than sports cars, watches, and mansions (12:50)  4 reasons to filter your potential clients with the “T Method" (17:42)  Since you listen to this podcast, I want to give you a gift:  If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free. 

Explore why some clients won't work with financial advisors, uncovering their underlying limiting beliefs. Learn how to tackle objections with effective marketing strategies. Discover the deadliest marketing mistake that turns prospects away and techniques to conquer financial shame. Gain insights into overcoming client fears and procrastination to foster trust and prompt action. Plus, find out creative ways to enhance your emails for increased client appointments and engagement!

An unconventional email strategy takes center stage, with revelations on how 'stream of consciousness' emails can boost engagement and profits. Tips include turning chaotic days into successful ones and breaking traditional marketing rules for better client connections. The speaker stresses the importance of authenticity while vetting marketers to avoid wasted money. Listeners will discover how to appeal to skeptics and why this advanced technique isn't for beginners, making it a bold yet effective choice for seasoned marketers.