Financial Advisor Marketing Podcast

I had a slimy experience with a popular mattress company after they didn’t honor my warranty (even though I was within their 10-year warranty period).  And, oddly enough, it reminded me of financial advisors like you. Especially those who are worried about being commoditized by their clients.  So, my misfortune is your gain… In today’s show, you’ll discover all the various ways you can prevent your financial advice business from becoming commoditized.  Listen now.  Show highlights include: How to get more clients by offering them less than your competitors (1:39)  2 anti-commodity lessons for financial advisors from my poor experience with the warranty on my mattress (3:44) The unsexy secret for dominating the financial advisor industry to the point where you don’t even have to think about your competitors (6:50)  The “S-word” that prevents your clients and prospective clients from thinking of your financial advice as a commodity (11:57)  Here’s one of the biggest differences in behavior I’ve seen between wildly successful financial advisors and mediocre ones (12:28)  3 more “obvious” yet overlooked ways to avoid becoming a commodity (18:23)  Since you listen to this podcast, I want to give you a gift: If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

Get ready for some tough love as the host reveals 15 glaring signs that could spell doom for financial advisors. Discover the mindset traps that hold many back and the one word that predicts success with alarming accuracy. Learn why compliance fears can sabotage your business and why hunting for quick wins often leads to failure. Plus, uncover the traits of ego and resilience that can make or break an advisor's career, emphasizing the need for personal growth and strategic focus in the journey to thrive.

Discover astonishing insights from analyzing 2,670 marketing emails! Uncover the secrets behind high-converting emails and why breaking traditional subject line rules can skyrocket open rates. Learn why an increased unsubscribe rate might not be as bad as it seems. Find out the critical emotional ingredients your emails need for better engagement and why overloading them with value could hurt conversions. Plus, hear about surprising personal mistakes that reveal crucial lessons for effective marketing.

Many financial advisors hit a $250K revenue ceiling and don't know how to break free. The podcast reveals three crucial metrics needed for growth and explains why being busy can hinder success. It introduces leverage in marketing as a key to expansion and shares six growth patterns developed from extensive advisor experience. Listeners also learn about common hiring pitfalls and a productivity hack that saves an entire week each month. Finally, it discusses the importance of surrounding yourself with the right people to reach that $1M goal.

Discover how to tackle marketing challenges by confronting the tendency to take shortcuts. Learn why embracing authentic storytelling and unique value can set you apart in the crowded financial advisory space. Uncover the hidden pitfalls of using AI in your marketing strategy and why they could hinder your growth. Find out how a commitment to hard work and ambitious goal-setting can significantly boost your success. This insightful discussion will reveal the keys to maintaining relevance and increasing your impact in the industry.

Unlock the secrets to extreme productivity with powerful insights. Discover a productivity hack that challenges conventional time management thinking. Learn how your natural rhythms can supercharge your output. Find out why working longer can actually hinder your efficiency. Explore the connection between specific action plans and lasting success. Delve into creating supportive environments and the dangers of multitasking. Plus, discover the hidden costs of willpower and how structured habits can lead to sustained success.

Discover why clients prioritize value over price when buying financial plans. Learn how to transform selling a $100 plan into an easy feat by emphasizing your unique offerings. Uncover the art of differentiation in the financial advisory sector using an intriguing waffle analogy. Get insights on addressing unspoken concerns that prospects have and how to eliminate their price hesitations. Finally, grasp the concept of 'ethical FOMO' to make your services irresistible and understand why proving worth isn't the key to selling premium plans.

What’s the difference between an advisor who barely breaks even every month and an advisor who has so many high-quality clients that he has to actively turn away qualified prospects? It’s not luck, connections, or even intelligence.  It’s something far more fundamental than that.  In fact, there are 2 fundamentals that, once mastered, make you virtually unstoppable in business and life.  Best part? Once you know about these 2 fundamentals, you can improve at them like any other skill.  That’s what we’re covering in today’s show.  Listen now.  Show highlights include: Why alphabet soup credentials and being a wizard with complex financial strategies can actually hinder your marketing (1:55)  The insidious “Curse of High Competence" that makes your prospects hightail it to your competitor (2:32)  3 questions you must ask during discovery calls if you want to turn a qualified prospect into a loyal client (6:45)  How to double your fees overnight without sacrificing a single client (8:20)  The “Say Nothing” secret for closing sales and getting paid what you’re worth (11:09)  The weird way higher fees can build more trust than resistance (12:55)  2 scientifically proven ways to increase your confidence (and earn up to 50% more without working a single extra hour) (13:01)  Why reading biographies can give you a bigger return on investment than perhaps anything else you can do (19:36)  Financial advisors lose thousands of dollars in profits from their discovery meetings alone. But this doesn’t have to be your story when you go https://www.theadvisorcoach.com/meetings and learn how to conduct more profitable discovery meetings.  Need help increasing your fees? Inside my Profitable Pricing Blueprint, I break down the exact psychology behind confident pricing and show you how to shift the conversation from “why does this cost so much?” to “how soon can we get started?” I even give you the exact phrases to use, literally, word for word, so your pricing can land smoothly and powerfully.  Check out the Profitable Pricing Blueprint at https://TheAdvisorCoach.com/Pricing.  And since you listen to this podcast, I want to give you a gift:  If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

Most advice is nothing more than the same old self-help platitudes dressed up differently and catered to different audiences.  Since I value you more than the average self-help guru, I don’t want to do that. But I do want to give you 7 things that will improve your business more than anything else you could do.  But… none of them are “one weird trick” gimmicks. And most of them aren’t about marketing or sales or growing your financial advice business.  They’re far more fundamental. And thus, less sexy.  But here’s what I can promise you:  If you do each of these 7 things, you’ll look back on your business in 5 or 10 years and wonder why you didn't implement every single thing sooner.  They’re that effective, but only if you actually do the work and implement them.  Listen now.  Show highlights include: 7 real, S-tier, battle-tested changes that directly impact how successful you are in your business (0:49)  Why your lack of focus and propensity for procrastination has more to do with your environment than your willpower and discipline (1:12)  The “15:7” secret for doubling or even tripling your strategic productivity by the time you listen to next week’s episode (4:30)  Are you tricking yourself into pretending to be productive when you’re doing nothing but wasting time? Many financial advisors fall into this trap, but these 4 questions will free you from its grip (6:59) Why creating a "Minimally Viable Morning Routine” will instantly improve your mood, give you more agency, and ratchet up marketing success like nothing else can (8:43)  Dr. Phil’s business advice for financial advisors who are stuck and don’t know why (16:38)  Financial advisors lose thousands of dollars in profits from their discovery meetings alone. But this doesn’t have to be your story when you go https://www.theadvisorcoach.com/meetings and learn how to conduct more profitable discovery meetings.  And since you listen to this podcast, I want to give you a gift:  If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.   

The golden age of advisor marketing is winding down, and many financial advisors may soon find themselves in trouble. The podcast outlines five critical reasons for this shift and emphasizes the importance of adapting strategies. SEO may no longer be a reliable marketing tool, while four essential non-negotiables are highlighted to ensure business survival. The discussion also reveals a growing consumer distrust in traditional advisors, driving a shift towards social media and more innovative approaches in client acquisition. Prepare to thrive in the changing landscape!