Financial Advisor Marketing Podcast

Every prospective client you'll ever meet will have some objections to working with you. The problem most advisors make is that they take these objections personally. The reality is, most of the time, they're rooted in your prospective client's insecurities, and have absolutely nothing to do with you.  But there's another problem:  Your prospective clients also aren't about to open themselves up like you're their therapist and tell you about all of their biggest fears and insecurities.  That's the bad news.  The good news? There's a way to uncover this intel, incorporate it into your marketing, and dismantle their objections before they even put words to their emotions.  And that's what I show you how to do in this episode.  Listen now. Show highlights include: This is probably the #1 most effective marketing secret I've ever learned (and it's also the most looked over by other advisors) (0:33)  The single most dominant emotion prospective clients have before meeting with you (1:11)  Why financial advisors consistently get disappointed when they implement funnels recommended by Alex Hormozi, Russell Brunson, and Gary Vee (2:23)  The "inner world" mindset shift that instantly relieves you of taking objections personally (3:51)  How to make a prospective client tell you their biggest objections so you dismantle them before they ever come up in conversation (5:33)  Why engineers and physicians object to your financial services (6:05)  How to pre-handle objections in your marketing before ever even meeting a prospective client (7:15)  A real life demonstration of Pollard AI in action (think it could help you become a better marketer? find out at…) (10:55)  Since you listen to this podcast, I want to give you a gift:  If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free. 

Most advisors try a bunch of random LinkedIn marketing strategies, then get discouraged and quit when they get subpar results.  The problem? You're vastly overcomplicating LinkedIn. In fact, I can sum up the single most effective LinkedIn strategy in only 5 words. That's it. If your plan isn't that simple, you're wasting a bunch of your time for nada.  Here's the good news:  By simplifying your strategy with the one I recommend in today's show, you'll not only free up your time, but your results will "hockey stick" too.  Listen now if you want real results from LinkedIn.  Show highlights include: How to make LinkedIn one of your most successful marketing strategies you've ever run (6:30)  Why overcomplicating your LinkedIn marketing strategy is the #1 reason it'll fail (and the 5-word strategy that gets you almost more clients than you can handle) (7:35)  The "newsfeed" trick that's so obvious it's overlooked - and how it guarantees your DMs get seen (8:30)  Why having SalesNavigator send you LinkedIn prospects is a quick way to blow through your dough without landing a single appointment (9:22)  The weird way to "hire" LinkedIn as your personal (and free) marketing intern by getting a fewer number of responses (11:00)  Why treating LinkedIn like a numbers game is the single biggest mistake you can make on the platform (13:42) The "Digital Begging" mistake upwards of 90% of advisors using LinkedIn as a marketing strategy commit (19:06)  Since you listen to this podcast, I want to give you a gift: If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

There are an endless stream of marketing resources for advisors. But most advisors get overwhelmed by the sheer amount of information available.  And you know what? Most of the information can actually harm your business.  That ends today.  In today's show, I reveal the 3 best marketing resources ever created for advisors. After listening to this episode, you will have all the ingredients you need to grow your financial advice business. And grow it at breakneck speed.  Listen now. Show highlights include: How to get 24/7 access to me without forking over my hefty consulting fees (2:00)  Why financial advisors who use AI bots like ChatGPT, Claude, and Perplexity will fizzle out completely and go extinct soon (3:44)  How to create a step-by-step marketing plan based on your location, expertise, and marketing know-how in two minutes or less (10:42)  Here's an old direct mail headline that can fill your calendar with high-quality prospects by tweaking a few words (13:04)  Why the Bible is the best "law of attraction" book on the planet (15:55)  2 collections of letters to shareholders that will make your business grow faster and easier just by reading through them (17:42)   If you want Jeff to build a custom CRM solution that fits your financial advice business like a glove, visit his website at https://advisortechpartners.com and click the big, orange button.  Since you listen to this podcast, I want to give you a gift: If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

In this engaging discussion, Jeff Rusin, co-founder of Advisor Tech Partners and a CRM automation expert, shares invaluable insights on enhancing financial advisory workflows. He reveals how personalized touchpoints can convert clients even before meetings and how the 'Gloved CRM' approach can save teams significant time. Jeff warns against common CRM mistakes and the pitfalls of shiny object syndrome, urging advisors to focus on existing strengths. You'll also discover how segmentation and pattern recognition can dramatically improve client engagement and profitability.

Most advisors need a marketing reality check:  They might run ads for a few weeks, get no results, then shut them off before they have a chance to return your investment. Or they post on LinkedIn a few times a month, then get discouraged when new clients don't line up in their DMs. Or they send a monthly newsletter for a couple months, then decide it's too hard.  If you're not showing up consistently, day in and day out, then you aren't "marketing." You're making excuses while your competitors are getting ahead.  Today's show gives you your medicine. You may not like what you hear, but you'll thank me later for waking you up.  Listen now. Show highlights include: The one pattern I've noticed amongst unsuccessful financial advisors that holds them back (1:07)  The 2 only ways financial advisors can improve their marketing (2:59)  4 questions that will give you a marketing reality check you won't be able to ignore, but will boost every marketing activity you do (3:52)  This competitive advantage requires no skill or talent, and yet, most financial advisors never even consider it (13:24)  Since you listen to this podcast, I want to give you a gift:  If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free. 

Here's a harsh truth that most financial advisors don't realize until it's far too late: It's an investment in your business to repel the wrong prospects away. It makes you more productive. Improves your emotional resilience. And, most importantly, it frees up room for better clients who will listen and act on your advice without causing headaches. But most advisors never think about "repellant marketing" until they've built a big business that tears them away from their family, spikes their cortisol levels to dangerous heights, and steals all of their precious time away from them.  Today's show will help you realize this trap before it's too late.  You'll discover why the "meat cleaver" strategy is necessary if you want wealth and freedom. And I'll share some of the most effective "meat cleavers" financial advisors can use to free up their time and grow their wealth.  Listen now. Show highlights include: The "meat cleaver" strategy that boosts your productivity, grows your bottom line, and eliminates endless business frustration… all at the same time (2:23)  How eliminating large swaths of potential customers is the fastest way to grow your business (5:47)  Most financial advisors don't have the cajones (or frankly, the cash flow) to try this specific "meat cleaver accelerator"… But nothing is better at upgrading your list of clients' net worth (10:45)  Why you must take back your power in your business today or you'll forever live under someone else's boot (15:45)  Since you listen to this podcast, I want to give you a gift:  If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free. 

What if you have a simple, proven, and reliable formula for creating content that generates high-quality leads? Do you think you'd be able to make more money, create more freedom (to spend however you see fit), and grow less overwhelmed by the difficulty of growing your business? Well, there's only one way to find out: I get tactical in today's show, and reveal a proven three-step formula for lead-generating content. If you can't create better content that's more effective at driving leads to set appointments with you after listening to today's show, there's a deeper threat to your business.  Listen now. Show highlights include: How financial advisors subconsciously sabotage their business's success without realizing it (and the only way I've discovered to prevent this from happening to your business) (5:35)  The "3S" content creation formula that's as simple as it is effective at filling your calendar with high-quality appointments (5:49)  How creating content around fictional characters can actually fill your calendar with more real leads than real characters and clients can (and it doesn't violate any compliance laws) (6:47)  The persuasion trick to make your prospective clients see themselves in any story you tell - even completely made-up stories (8:19)  How to segue into a pitch for your financial services without coming across salesy or like an amateur marketer (11:39)  3 examples of how financial advisors can follow this proven three-step content creation formula and get high-quality leads by next week (12:21)  Since you listen to this podcast, I want to give you a gift:  If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free. 

Most people treat making money as if it's magical fairy dust that falls from the sky. It sounds silly, but it's painfully true. They think degrees, certifications, and other external factors are responsible for their wealth… and this leaves them terribly disconnected from this fact: Making money is a skill, which, like other skills, can be honed and improved over time. It's really no different from setting new PRs in the gym, learning a new tune on the guitar, or leveling up in a video game. The difference? In the latter, people give themselves time, focus, and freedom from their fear to grow their skillsets. But 99% of people throw these necessary ingredients out of the window when it comes to the skill of making money. After listening to today's show, you'll know what 99% of people don't understand about making money, and how you can be in the 1% of people who do. Listen now. Show highlights include: Why being a former athlete gives you an unfair advantage at wealth accumulation (even if you were only an athlete in high school) (1:12) How to understand more about making money than 99% of people just by tuning in at (5:28) The weird way advisors routinely cut their income in half without realizing it (6:06) How striving to be the Michael Jordan of financial advice puts a hard ceiling on your wealth (even if this seems counterintuitive) (14:11) Since you listen to this podcast, I want to give you a gift: If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

Does your financial advice business actually give you the life you want? Or are you like most advisors who create a business only to realize you've enslaved yourself for less money than a full-time job would pay you? If your business isn't giving you the lifestyle you dreamed about as a kid, you're doing something seriously wrong.  That's the bad news.  The good news? In today's show, I share the 5 things I do that allow me to only work 10 hours per week without sacrificing any revenue.  If you want to make more while working a fraction of what you work today, listen now. Show highlights include: How I went from being a loser who couldn't land a single full-time job after 100s of interviews… to working only 10 hours per week and spending most of the workweek at the beach with sand between my toes (3:06)  2 areas of your health that will directly lead to more zeroes in your bank account when you optimize them (13:23)  How to strategically go about deleting hours from your workday without sacrificing ANY revenue from your business (16:57)  The unconventional "Sprinter Secret" for significantly reducing the hours you work each week in a hurry (19:10) The weird way multitasking makes your workday longer with nothing to show for it (19:41)  Since you listen to this podcast, I want to give you a gift:  If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free. 

I recently made a big, fat, rookie mistake in an advertising campaign. The mistake?  I tried to justify an objection I imagined my ideal customers had… except they didn't have this objection and the advertising copy completely backfired on me.  But you know what? Since I suffered the humiliation of this mistake, you don't have to. When you listen to this episode, you'll hear the full story about this foolish mistake, including the exact marketing and persuasion laws I violated.  Best part? After listening to this episode, you might even be able to double what you currently charge to your clients. Listen now. Show highlights include: The weird way the chart of my progressing grip strength can teach your business about achieving slow, steady, and consistent growth (1:37) How I made more from one email campaign than most advisors can even dream about making in an entire year (5:32)  Please learn from this foolish advertising mistake I recently made with a campaign so you don't repeat it. Listen to (10:16)  How "over-persuading" can cause an almost closed client to ditch you for your biggest competitor (12:03)  The "state it and shut up" secret for turning your exorbitant prices into a reason prospective clients want to hire you (13:53)  Since you listen to this podcast, I want to give you a gift:  If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.