Financial Advisor Marketing Podcast

I Analyzed 2,670 Marketing Emails: Here’s What Worked Best

6 snips
Jul 21, 2025
Discover astonishing insights from analyzing 2,670 marketing emails! Uncover the secrets behind high-converting emails and why breaking traditional subject line rules can skyrocket open rates. Learn why an increased unsubscribe rate might not be as bad as it seems. Find out the critical emotional ingredients your emails need for better engagement and why overloading them with value could hurt conversions. Plus, hear about surprising personal mistakes that reveal crucial lessons for effective marketing.
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ANECDOTE

Current Events Boost Conversions

  • James Pollard found that emails tied to current events had the highest conversion rates.
  • However, he dislikes these because they can't be reused and lose relevance quickly.
INSIGHT

Open Rates Are Misleading

  • Open rates often contradict conversion rates; higher opens don't always mean higher sales.
  • Many popular subject line rules, including those from ChatGPT, failed in James' real data tests.
INSIGHT

Unsubscribes Are Healthy

  • Higher unsubscribe rates often indicate stronger, more persuasive emails.
  • Unsubscribes help cleanse the list, improving engagement and email deliverability.
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