Financial Advisor Marketing Podcast

Marketing for financial advisors is far simpler than being cute or clever—it's all about getting clients. Discover 23 harsh truths that expose common marketing mistakes. Learn why some inferior advisors earn more and the dangers of relying on content marketing. Understand that your competition isn't other advisors but distractions. Personal storytelling can create emotional connections. Finally, establish effective systems to attract clients, enhance trust, and optimize your marketing strategy for success.

New financial advisors make a ton of mistakes when they’re starting their financial advice business that can lead to burnout, your business going belly up, and endless frustrations caused by starting and growing your business with the wrong strategy.  In contrast, using the correct strategy can cause your business to grow faster, with fewer headaches and problem clients, so you reach even your most outlandish goals in half the time it takes a more skilled financial advisor.  And who doesn’t want to grow their business faster with fewer frustrations? In today’s show, I’m sharing the 25 things I’d do if I were a new financial advisor with no email list, no referrals, and no warm market.    Best part? Each thing in the list is based on what actually works in the real world.  Listen now if you’re a new financial advisor that wants to cut your marketing learning curve in half.  Show highlights include: Why educating your audience is the worst way to win their business (3:33)  How letting your market write all your marketing copy is the most foolproof plan to fill up your client roster in a hurry (5:44)  The specificity secret to designing marketing assets to fill your email list (while also increases your chances of converting a lead into a client) (6:32)  How to build a simple email sequence that makes your ideal clients eager to not only book a call with you, but hire you afterwards (7:20)  The #1 biggest revenue-crushing mistake financial advisors make with their website (9:55)  Why studying copywriting and marketing more than finance is the single best “investment” you can make in your business’s long-term growth (11:31) One almost-too-obvious tweak to make to your LinkedIn page that can fill your calendar to the brim with qualified leads (14:36)  How a simple, 5-minute video can be your marketing intern that generates high-quality appointments without costing you time or money (17:00)  The ONLY social media platform I recommend new advisors focus on (20:21)  If you’re a new financial advisor, I created something special for you to get your business up and running and scaling to the tune of your dreams. It’s called Your First Year As A Financial Advisor, and you can get it here: https://www.theadvisorcoach.com/your-first-year.html  And since you listen to this podcast, I want to give you a gift:  If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free. 

Discover how to drastically cut lead costs from $9.38 to just 93 cents through clever advertising strategies on Facebook. Learn the critical mistakes many financial advisors make that hold them back. Uncover the 20-20-20 rule to optimize your marketing efforts and reduce expenses significantly. Explore how to avoid the 'Artist Trap' that stifles marketing motivation. Gain insights on market selection to make your services more appealing and find out the three essential steps to outshine competitors in the financial sector!

I’ve noticed a trend among financial advisors:  Only advisors who are in the top 1% (or have the potential to be in the top 1%) dare to embrace certain harsh truths about themselves and their businesses.  The other 99% shy away from harsh truths and try to ignore them. But here’s the thing…  You can’t ignore these harsh truths. If you’re making one of these mistakes, it’s only a matter of time before your business crashes and burns. Or worse, it’s locked in a purgatory state of mediocrity where your goals are forever out of reach.  Think you can stomach the harsh truths that only the top 1% of financial advisors can? There’s only one way to find out -  Listen now. Show highlights include: The harsh truth that no financial advisor wants to hear (but must hear because it can save your business) (1:32)  This social media mistake can make you depressed, force your business into bankruptcy, and gaslight you into thinking you’re being productive (2:42)  The single most criminally underrated business “skill” only the top 1% of financial advisors have (and how the 901 secret helps you build it) (4:05)  Listen to this if you let your anxiety run your business before it sabotages everything you worked so hard to build (6:59)  Why hobbies with quantifiable metrics can actually make you a more effective marketer for your financial advice business (15:22)  How leveraging your achievements in marketing, especially ones that aren’t related to financial success, attract your ideal clients while repelling the headache clients (18:45)  Since you listen to this podcast, I want to give you a gift:  If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free. 

A few years ago, a legendary marketer (who will remain anonymous to protect the guilty) launched a membership site for $97 a month. Within a year, he scaled his business to more than 1200 paying monthly members.  But you know what? He lost more than 50% of his business! Today, he has fewer than 600 members.  Why? Well, he made two business-sinking mistakes that I also see financial advisors making in their own businesses too.  In today’s episode, I share this cautionary tale with you, reveal the two massive mistakes he made that resulted in losing more than 50% of his business, and explain how you can avoid these mistakes in your financial advice business.  Listen now. Show highlights include: 2 big mistakes you must avoid in business if you want to attract and retain clients (0:33)  The tragic story about how a marketing legend lost 50% of his business in a year (and how to avoid the same fate with your business) (1:53)  Why even the best marketing assets won’t mean diddly if your financial advice business lacks this… (6:28)  A few ways to deliver ongoing value to your clients that prevents them from leaving you for a competitor (7:56)  The weird way charging more for your services helps your clients even more than it helps your bank account (9:37)  Since you listen to this podcast, I want to give you a gift:  If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free. 

The quality of your clients can be the difference of not only having an extra zero to the number in your bank account right now, but also of your enjoyment of your business.  All clients aren’t created equally.  But how do you identify your best clients, figure out the commonalities between them, and use this knowledge to create nets in your marketing that only brings the crème de la crème to your calendar? That’s exactly what you’ll figure out after listening to this episode.  Listen now. Show highlights include: The most deadly (and completely avoidable) mistake business owners make when creating new products and services (1:15)  How to name your products in a way that sells them for you (2:20)  Why attracting leads, instead of buyers, is a surefire strategy for bankrupting your financial advice business (3:29)  How high production value in your products, marketing, and website backfires and creates headache customers out of thin air (7:25)  2 characteristics that every wealthy person has (use this to qualify your prospects—it makes selling easier) (11:15)  These are the 2 most valuable things wealthy people love to buy more than sports cars, watches, and mansions (12:50)  4 reasons to filter your potential clients with the “T Method" (17:42)  Since you listen to this podcast, I want to give you a gift:  If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free. 

Explore why some clients won't work with financial advisors, uncovering their underlying limiting beliefs. Learn how to tackle objections with effective marketing strategies. Discover the deadliest marketing mistake that turns prospects away and techniques to conquer financial shame. Gain insights into overcoming client fears and procrastination to foster trust and prompt action. Plus, find out creative ways to enhance your emails for increased client appointments and engagement!

An unconventional email strategy takes center stage, with revelations on how 'stream of consciousness' emails can boost engagement and profits. Tips include turning chaotic days into successful ones and breaking traditional marketing rules for better client connections. The speaker stresses the importance of authenticity while vetting marketers to avoid wasted money. Listeners will discover how to appeal to skeptics and why this advanced technique isn't for beginners, making it a bold yet effective choice for seasoned marketers.

Your mindset is often the deciding factor between unfathomable success and ordinary mediocrity. This is as true in marketing and sales as it is in relationships and life.  But most financial advisors live their lives on a kind of emotional autopilot without even considering how their internal world creates their external world.  I’m changing that today by interviewing one of the world’s best mindset coaches for financial advisors, Nina Cooke.  If you’ve been stuck at the same point in life no matter what you try, then there’s probably something wonky in your internal software that’s keeping you from reaching your pinnacle of success.  And in today’s show, Nina explains how your internal feelings manifest in the real world in practical terms. And she gives you a way to upgrade your mental software, so you reach your goals almost automatically.  Listen now. Show highlights include: How your mindset can make the difference between a wildly successful ad campaign or one that results in no tangible results (5:31)  Earl Nightingale’s “2 Hardships” secret that helps you trick your brain into enjoying all the boring aspects of your career that bring you closer to your goals (7:02)  Why our instant gratification society will slowly crush your financial advice business (and how rewire your brain for long-term success) (12:08)  The only 2 things you need to master any skill (and why most people fail to do it) (13:32)  Why you’re reading books the wrong way (and how to approach it like a student, so you “download” the lesson into your mental software) (14:14)  How to conquer the single most defeating mindset glitch most advisors have (18:28)  Why your inner self-image will either “force” you into unbelievable success or ordinary mediocrity (19:33)  How to test how emotionally attached you are to your goals (and why this makes the difference between reaching it or not) (22:22)   Try this “33x33x33 Exercise” if you’re serious about changing the trajectory of your business and life (24:56)  The almost too simple 3-step process to reach all of your goals (29:16)  Nina put together a special resource for advisors who do not know why they cannot make more money and have more success. If you want to identify exactly which limiting beliefs you have that are blocking you from becoming wealthier and more successful, check it out here: https://resources.ninacooke.co.uk/scorecard-fa  Since you listen to this podcast, I want to give you a gift:  If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free. 

Marketing gurus have manipulated otherwise innocent business owners for as long as the term existed. But I’ve noticed that there’s a certain type of financial advisor, based on personality typing, that’s particularly vulnerable to being manipulated.  Why?  Well, it’s almost as if their personality type works against them. And good marketers know the deep and dark psychological secrets that can make this type act—even if it won’t move them towards their goals! If you’ve been a victim of a marketing guru’s manipulative tactics, don’t worry. This episode explains how it happens, why it happens to you, and how to avoid being duped by a clever marketing guru again. Listen now. Show highlights include: A dark psychological truth you won’t hear anywhere else that can prevent you from getting robbed blind by a marketing guru (3:55)  Why what you do is never as important as why you do it (this is not just true in marketing and business, but it all aspects of your life) (5:02)  4 questions you must answer to train your brain to think more strategically instead of tactically (7:38) How searching for the “right way” to do your marketing leads to an early grave for your financial advising business (13:19)  These 8 words make the difference between between staying stuck in a cycle of short-term wins and building something sustainable and meaningful long-term (14:30)  Here are the most common “benefits” manipulative marketing gurus use to ransack your marketing budget (14:58)  Since you listen to this podcast, I want to give you a gift:  If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.