Rocky Mountain Marketing- Digital Marketing for Entrepreneurs
Katie Brinkley
Welcome to the Rocky Mountain Marketing Podcast, your go-to guide for everything marketing, aimed specifically at small businesses, entrepreneurs, solopreneurs, and coaches. I'm Katie Brinkley, your host and navigator in this journey, sharing my expertise and inviting savvy guests to dissect the nitty-gritty of social media, entrepreneurship, email marketing, and all things digital marketing.Imagine having a friend who's been there, done that, and is now ready to let you in on the secrets of what's working right now in the marketing world. That's exactly what you'll get when you tune into the podcast. I cut through the noise and give you real, actionable advice, proven strategies, and innovative approaches that can help you scale your business and maximize your impact.Whether it's a deep dive into the latest trends in social media, a breakdown of successful email marketing campaigns, or exploring novel marketing strategies, I'm all about giving you practical knowledge that you can apply right away. My goal is to make your marketing journey less of a guessing game and more of a strategic endeavor.So, whether you're fine-tuning your existing marketing plan, looking for fresh ways to reach your audience, or just starting to get your feet wet in the vast sea of digital marketing, the Rocky Mountain Marketing Podcast is your trusty map and compass.Join me, Katie Brinkley, as we build a lively community of go-getter marketers and visionary business leaders, tackling the exciting challenges of marketing together. Ready to take a bold step forward in your marketing adventure? You're in the right place. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books
Oct 18, 2022 • 28min
Scale Your Business With A Serving Mindset with David Crocker
In this week's episode, book author and former senior pastor, David Crocker, joins us to discuss how having a serving mindset as an entrepreneur can help you grow your business. He talks about the value of acting with humility and authenticity while interacting with others as a way to grow your business. He also discusses how to establish limits between having a "giving mindset" and saying no. In this episode, David also shares how he went from serving as a senior pastor to quitting the ministry and starting a nonprofit organization to inspire people to help others.In this conversation with David, we discussed the following topics:How to have a serving mindsetBecoming an authentic entrepreneurThe value of serving othersKeys to having that serving mindsetThe line between a ‘giving mindset’ and personal timeSo if you want to unleash your inner serving mindset, tune in to this week’s episode because David Crocker shared a lot of insightful information you shouldn’t miss!Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit David’s website: https://www.operationinasmuch.org/LinkedIn: https://www.linkedin.com/in/mrdavidcrocker/Facebook Page: https://www.facebook.com/OperationInasmuch/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw Hosted on Acast. See acast.com/privacy for more information.
Oct 11, 2022 • 38min
Understanding Your Enneagram Type with Margot Zaher
In this episode of Rocky Mountain Marketing, Katie is joined by Margot Zaher. She holds a Master's in psychology and is a certified life coach, Enneagram coach, and hypnotherapist. She is also a life empowerment and relationship coach that specializes in helping women break free of unhealthy patterns and helps them by shifting their fear into confidence. So if you're feeling stuck and frustrated because you're not seeing the results you want in your business, then this episode is for you! It was a fantastic conversation with Margot as we discussed the following points:All about Enneagrams — its origins, and all of the nine typesUnderstanding each Enneagram’s subconscious motivations and self-sabotaging behaviorsHow knowing your Enneagram type can be beneficial to your relationships: with yourself, your family, and in your businessLike the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Margot’s:Website - margotzaher.comLearn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw Hosted on Acast. See acast.com/privacy for more information.
Oct 4, 2022 • 18min
The Reality of Growing your Social Media Presence with Business Besties
In this week’s episode, the business bestie, Kendra Swells, joins Katie as they discuss how to grow your social media presence. She discusses the downside of comparing and focusing on follower counts. They also share their tips on using highlight reels and building a community with your followers.In this conversation with Kendra, we discussed the following topics:Impressions, Anxiety, and Follower counts on InstagramBuilding communities with your followersUtilizing highlight reels for audience engagementsNot all advice is good adviceHow to maximize your social media platformWant to grow your Social media presence? tune in to this week’s episode, because Kendra Swells shared a lot of tips and tricks you shouldn’t miss!Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Kendra’s Socials to know more:LinkedIn: https://www.linkedin.com/in/kendramacmackin/ Instagram Page: https://www.instagram.com/kendralwalls/ Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw Hosted on Acast. See acast.com/privacy for more information.
Sep 27, 2022 • 27min
From a 9-5 to Entrepreneur: Going All In on Podcasting with Mark Savant
In this week's episode, the founder of a podcasting agency and podcaster himself, Mark Savant, joins us to share his journey in building his network through podcasting. He also pointed out some tips that could help those who want to start and establish their career in the podcast industry.In this episode, Mark shares how he discovered many business opportunities, and build relationships not only with his target audience but also with other business owners whom he collaborated with. Podcasting helped hime switch careers from being an employee to being an entrepreneur and full-time podcaster.In this conversation, we discussed the following topics:1. How to turn a podcast into an income machine2. The power of voice in podcasting3. Tips for launching a successful podcast4. Strategies that will help grow your network in podcasting5. Podcasting as today's modern radioSo if you are an aspiring podcaster, tune in to this week’s episode because Mark Savant shared a lot of insightful information that you shouldn't miss!Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Mark Savant's website: https://marksavantmedia.com/LinkedIn: https://www.linkedin.com/in/mark-savant-ba777145/Instagram: https://www.instagram.com/marksavantmedia/?hl=enLearn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw Hosted on Acast. See acast.com/privacy for more information.
Sep 20, 2022 • 26min
How Hiring People Saves 80% of your Time with Tonia Martinez
In this week's episode, we are joined by Tonia Martinez. She is the founder of Career Transformations, a recruiting firm and outplacement provider that partners with organizations to hire the best possible talent. In this episode, we talked about the power of delegating tasks through great potential candidates that will help us save about 80% of our time.It was an amazing conversation with Tonia as we covered the following points:Starting a business right before the pandemic struckThe key to writing brief and concise job descriptionsWhy HR Departments are importantHow should companies take care of their employees?Reach out to ToniaSo if you’re an entrepreneur who wants to learn more about delegation and how to find the right people and make them stay for your business, tune in to this week’s episode because Tonia Martinez shared a lot of valuable insights you shouldn’t miss!Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Tonia’s website: https://careertransformationsdenver.com/Email: info@careertransformationsdenver.comLearn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkley Hosted on Acast. See acast.com/privacy for more information.
Sep 13, 2022 • 33min
Finding Your Brand’s Remarkability with Rich Brooks
In this week’s episode, we are joined by Rich Brooks, the founder, and president of Flyte New Media, a digital agency in Portland, Maine. He has been in business for nearly 25 years. He's a nationally recognized speaker on entrepreneurship, digital marketing, and social media. Like Katie, he also hosts a podcast himself called The Agents of Change and has a conference with the same name.It was a fantastic conversation with Rich as we discussed the following points:A brand’s online presence, then vs nowThe Remarkability Formula: attracting the right clienteleRich’s Four Lenses - Find, Focus, Forge, and FrameLike the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Rich Brook’s:LinkedIn - https://www.linkedin.com/in/therichbrooks/ Podcast - Agents of Change Podcast (theagentsofchange.com)Website - Digital Marketing + Web Design in Portland, Maine | flyte new media (takeflyte.com)Read his book - The Lead Machine: A Small Business Guide to Digital MarketingLearn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw Hosted on Acast. See acast.com/privacy for more information.
Sep 6, 2022 • 32min
Batching Your Social Media Content with the Business Besties
In this week's episode, we welcome our newest podcast feature where we invite my business bestie, Kendra Swells, into the podcast once a month.As you all know, Kendra is our mompreneur and a strong advocate of helping women transition from survival to success mode. In this episode, she shares how batching your social media content helps alleviate pressure for social media managers who feel like they have to hop on every single trend on the web.It was an amazing conversation with Kendra as we covered the following points:Pillars for a successful batching systemDeveloping problem-solving skills through analytics“Look at your past posts”The importance of social listeningUsing line breaks on captionsSo if you want to learn more about social media batching, tune in to this week’s episode because Kendra Swalls shared a lot of valuable insights you shouldn’t miss!Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Kendra's website: https://girlmeansbusiness.com/Instagram: https://www.instagram.com/girlmeansbusiness/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkley Hosted on Acast. See acast.com/privacy for more information.
Aug 30, 2022 • 31min
What's In It For Them? : Understanding PR Principles with Michelle Tennant
In this week’s episode, Michelle Tennant Nicholson. Being an award-winning writer with 32 years of experience with public relations, she talks about how Twitter has become the new spot for Public Relations and how businesses should invest in a PR team. She is an award winning writer and storyteller to the media. In over 30 years in the field, she has seen PR transition from typewriters to Twitter. It was an amazing conversation with Michelle Tennant Nicholson as we discussed the following points:32 years of experience in PRThe facts about broadcast faxing and traditional PRTheater, typewriters and transitionsHumanizing PR efforts“What’s in it for my audience?”Reach out to MichelleSo if you’re an entrepreneur who wants to learn more about personal branding for your business, tune in to this week’s episode because Michelle Tannant shared a lot of valuable insights you shouldn’t miss!Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Michelle’s website: https://wasabipublicity.com/contact-us/ LinkedIn: https://www.linkedin.com/in/michelletennant/https://wasabipublicity.com/Choosing-Publicity/https://bit.ly/PRActionGuideLearn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw Hosted on Acast. See acast.com/privacy for more information.
Aug 23, 2022 • 30min
Your Mess is your Message with Kabrina Budwell
In this week's episode, we are joined by Kabrina Budwell. She is the business innovation and communication strategist and the founder of Kabrina Budwell Consulting, which is a consulting firm that focuses on helping people in the service-based industry, create, capture, and enhance their brand through marketing, social media messaging, frameworks, and corporate training.It was an amazing conversation with Kabrina as we covered the following points:Disney, dreams, and a daughterPivot from being an employee to an entrepreneurCreating content and connections from a personal brand standpointEmphasis on the “social” in social media marketingTaking the first step to entrepreneurshipVideo ads work best Reach out to KabrinaSo if you’re an entrepreneur who wants to learn more about personal branding for your business, tune in to this week’s episode because Kabrina Budwell shared a lot of valuable insights you shouldn’t miss!Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Karbina’s website: https://kabrinabudwell.com/LinkedIn:https://www.linkedin.com/in/kabrina-budwell/Facebook: https://www.facebook.com/Kabrina-Budwell-Consulting-109174291643702Instagram: https://www.instagram.com/emailmarketingguru/YouTube: https://www.youtube.com/channel/UCMwTfelDNam7hrC9JOn3lEwLearn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkley Hosted on Acast. See acast.com/privacy for more information.
Aug 16, 2022 • 27min
Gaining Camera Confidence to Help Build Business with Diana Howles
In this week's episode, we hear from Diana Howles, an award-winning speaker, author, and international virtual trainer with 25 years of experience in the industry. She has trained about 100 and 500 companies and facilitated virtual programs in more than a dozen countries. She is currently the CEO of Howles Associates and her book, “Next Level Virtual Training: Advance Your Facilitation”, was just released back in May of 2022 over on Amazon.It was an amazing conversation with Diana Howles as we discussed the following points:Diana’s backgroundZoom call tips for introvertsVideo literacyBLEACH - Background, Lighting, Expressions, Angle, Clothing, HeadroomSo if you’re looking to appear better when you attend business meetings and present yourself better when pitching an idea, Diana’s tips and tricks for this episode are perfect for you!Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Diana’s website: https://howlesassociates.com/LinkedIn: https://www.linkedin.com/in/dianahowles/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw Hosted on Acast. See acast.com/privacy for more information.
