Rocky Mountain Marketing- Digital Marketing for Entrepreneurs Let's Do Google with Lois Wyant
Mar 29, 2022
25:19
The battle of who's going to be on the first page continues for all business owners. Just imagine how much reach and possible sales you'll get when your website shows up on the first page of a Google result. This is is absolutely possible but requires time and a lot of steps to achieve.
In this week's episode, we are joined by Lois Wyant. Lois owns JFT Marketing which specializes in growing businesses through effective digital marketing. She stressed the importance of Search Engine Optimization (SEO) to increase businesses' visibility and potential sales. She mentioned 6 important tips that can improve SEO, and they are as follows:
1. Make sure your websites are mobile-friendly based on Google's standards. This doesn't mean that your website should show on mobile. It should meet Google's standards for mobile websites.
2. Your website loading time should be fast. Google will favor websites that can keep their users in Google. When your website loading time is high, then your viewers might get bored and use another browser to search.
3. Duplicate content places you in a lower position by Google. Easily put, Google doesn't support plagiarism.
4. Make sure to get reviews from your customers. According to Lois, Google wants to see 3 to 6 new reviews per month. There are several ways to gather reviews from your clients.
5. High website traffic. The more clicks your website gets per month means that your website is seen as valuable by many users. The more relevant your website becomes, the better ranking you'll get from Google.
6. Increase your backlinks. Backlinks are links from other websites to your website. It can be from forums, social media platforms, or blogs. Lois said that it's good to have 3 to 4 more backlinks than your competitor.
These can be overwhelming but you can certainly start slow. Making sure you have a mobile-friendly website and fast loading time can make a huge impact on your ranking.
Listen to this episode of Rocky Mountain Marketing and learn more about the secrets of SEO for FREE!
Like the show? Keep Katie running and show her your support!
https://www.buymeacoffee.com/katiebrinkley
Visit Lois' website: https://jftwebmarketing.com/
LinkedIn: https://www.linkedin.com/in/local-business-marketing/
Mobile friendly check: https://search.google.com/test/mobile-friendly
Website Speed test: https://pagespeed.web.dev/
Speed plugin: http://vipercache.com/
Site Pop: https://giantbuilders.krtra.com/t/n12kZC8cdOlF
Learn more about Katie and Next Step Social Communications:
Clubhouse: clubhouse.com/@katiebrinkley
https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley
https://www.instagram.com/iamkatiebrinkley/
In this week's episode, we are joined by Lois Wyant. Lois owns JFT Marketing which specializes in growing businesses through effective digital marketing. She stressed the importance of Search Engine Optimization (SEO) to increase businesses' visibility and potential sales. She mentioned 6 important tips that can improve SEO, and they are as follows:
1. Make sure your websites are mobile-friendly based on Google's standards. This doesn't mean that your website should show on mobile. It should meet Google's standards for mobile websites.
2. Your website loading time should be fast. Google will favor websites that can keep their users in Google. When your website loading time is high, then your viewers might get bored and use another browser to search.
3. Duplicate content places you in a lower position by Google. Easily put, Google doesn't support plagiarism.
4. Make sure to get reviews from your customers. According to Lois, Google wants to see 3 to 6 new reviews per month. There are several ways to gather reviews from your clients.
5. High website traffic. The more clicks your website gets per month means that your website is seen as valuable by many users. The more relevant your website becomes, the better ranking you'll get from Google.
6. Increase your backlinks. Backlinks are links from other websites to your website. It can be from forums, social media platforms, or blogs. Lois said that it's good to have 3 to 4 more backlinks than your competitor.
These can be overwhelming but you can certainly start slow. Making sure you have a mobile-friendly website and fast loading time can make a huge impact on your ranking.
Listen to this episode of Rocky Mountain Marketing and learn more about the secrets of SEO for FREE!
Like the show? Keep Katie running and show her your support!
https://www.buymeacoffee.com/katiebrinkley
Visit Lois' website: https://jftwebmarketing.com/
LinkedIn: https://www.linkedin.com/in/local-business-marketing/
Mobile friendly check: https://search.google.com/test/mobile-friendly
Website Speed test: https://pagespeed.web.dev/
Speed plugin: http://vipercache.com/
Site Pop: https://giantbuilders.krtra.com/t/n12kZC8cdOlF
Learn more about Katie and Next Step Social Communications:
Clubhouse: clubhouse.com/@katiebrinkley
https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley
https://www.instagram.com/iamkatiebrinkley/
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